Ever pondered whether you should add a low-ticket offer to your customer journey but not quite sure if it's more effort than it's worth, if it will attract the right people, or even just how to get it running so it sells without much input from you?

This week, we're diving straight into that very topic— low ticket offers, using ads to sell them and whether it's a brilliant idea or best avoided for your business.

In this episode we cover:

• Understanding Low-Ticket Offers: What exactly is a low-ticket offer, how it fits into your sales strategy, and why it could be a profitable addition to your business model.
• Strategies to Sell Low-Ticket Offers: 3 methods to sell low-ticket offers, including organically, using a Self Liquidating Ads Funnel (or SLO) and using the offer as part of a Lead Gen ad funnel - and the pro's & cons of each.
• What Influences the Success of a Low-Ticket offer Funnel: The key factors that can make or break the success of your low-ticket offer funnel, such as pricing strategies, offer & sales page testing as well as messaging, especially if you have fallen in to the 'warm audience trap'.
• Common Mistakes to Avoid: The common pitfalls and errors clients often encounter when trying to sell low-ticket offers, and how to avoid them.

So, if you've been mulling over the idea of low-ticket offers, consider this your friendly nudge to give this episode a listen.

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: hello@sophiegriffiths.co 

hello, and welcome to

Lion Hearted Marketing.

2

This is a podcast for bold businesses

who are ready to go from a slightly

3

scattergun marketing approach to

connecting everything they're doing

4

to create joyful, repeatable customer

journeys, that build connection and

5

consistently convert new clients.

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That's called a funnel.

7

If you fancy.

8

If you have that nagging feeling,

you should have more of a grasp

9

on your marketing, more of a

plan, more of a system to support

10

your pretty successful business.

11

You're in the right place.

12

This isn't about trying

lows and new strategies.

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It's about taking what you've

got and making the most of it.

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I'm Sophie your host.

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Self-confessed tea superfan marketing

strategist and funnels or joyful journeys,

16

as I like to call them, demystifier.

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Join me every Tuesday for my Lion

hearted approach to marketing.

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To help you navigate those big moves,

stay focused on your goals and ultimately

19

take your business to the next level.

20

Let's jump in to today's episode.

21

Hello and welcome to this week's

episode of light-hearted marketing.

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Now if you listen.

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Every week, you might know this week

should be an interview with a guest.

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However, the logistics of summer holidays.

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I've had to rearrange a few

interviews and it just didn't happen.

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I just couldn't get an interview

recorded in time for this week's episode.

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So full disclosure.

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I am recording this on a very,

very hot Saturday afternoon.

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However it is an episode that I have been

really, really looking forward to record.

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It was going to go out next week anyway.

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So you've got me two weeks in a row.

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You're lucky things.

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So, what I'm talking about this week

is should you add a low ticket results?

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So your passive surveys, online,

digital products, that sort of thing.

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To your business model, your product

suite, you know, you're offering.

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Does it help your business?

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How do you sell it?

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What's the best way of doing it?

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Or should you really just focus

your time on your high ticket offer?

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Because you know, let's face it.

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How many people would you need

to buy an 11 pound product?

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To make up for one person

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Service.

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So what I'm going to do is talk to you

today about so many different things that

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come up with clients in my masterminds,

I'm in, with coaches, I've worked with.

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I've seen it across so many different

businesses work in different ways.

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But there are some really core

things you need to think about.

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And ways that you can make it work

incredibly well for you and times when you

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might not want to put your focus on this.

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So that's what I'm going to

be talking about this week.

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You might have heard me say this before,

when I went to a trauma con back in

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June, which is a marketing conference.

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Rob and Kennedy who are email

marketing specialists.

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They did one of the keynote talks.

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And they said that they, in their

experience and their research and

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they do a huge amount of tracking.

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They've got very big Les, they work with

a lot of different types of businesses.

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They've said if someone joins your

email list and hasn't bought from

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you in 60 days, the likelihood they

will buy, it goes down to under 5%.

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Now it really, really stuck with me.

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And I have listened about

this on my Instagram as well.

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And I've had some really interesting

conversations with people about it

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because often actually people find that

really, really challenging And people

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tell me all the time, like, no, no.

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It takes me much longer.

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Someone bought from me the other

day and they've been on my list for

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over two years and my clients take

a lot longer to think about it.

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However, I would encourage you

to track it because it is really

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interesting and yes, you'll get

those outliers, you know, that's the

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5% that do still buy after 60 days.

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But also it would be really interesting.

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To see how long does it take people to buy

from you once they join your email list?

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And it absolutely might not

be true for you at the moment.

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However, there is definitely an energy

shift when someone becomes a client.

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So the question I'd also put to you is

could you reduce that amount of time down?

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You know, how can you get someone

to become a client quicker?

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And I'm not just talking about

your core product here either.

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I'm not talking about how can I get

someone to you know, buy my high ticket

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six grand coaching within three days.

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I'm talking about, and this is

where the low-cost offer comes in.

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You know, do you add a

low-cost offer him now?

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What I also wanted to say is.

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Robin Kennedy.

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They specialize in memberships.

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Now, obviously, now their

membership is $197 a month.

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So it's not super low ticket.

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But it's also not really high ticket.

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You know, it's not like signing up for

a six month commitment in a, which is

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a thousand pounds a month and those

programs think absolutely can take longer.

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And I know some of my clients who have

more like a sort of nine month conversion

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rate to their high ticket programs.

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So I think the key debate really,

and this is what I talk about with my

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clients and, and my peers and my coaches.

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Should you focus your time and energy

on offering a low ticket passive

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surveys, weasels online product to

convert people on your list from

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subscribers to buyers quicker and

grow the relationship from there.

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Or should you just focus your time

and energy on your high ticket offer?

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Be super clear about what you offer

and then put all your energy and

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time and marketing into that one.

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Service now, now obviously

there's no one right.

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Answer either way.

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And I'm certainly not saying that

everybody needs to go and get a

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low ticket offer or that nobody

should sell a low ticket offer.

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But I do believe that the first 60

days, all key, when someone joins your

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email list, now I've talked in previous

episodes about what you can do to

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nurture people as quickly as possible

when someone joins your email list and.

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And that's very much related

to strategically sharing

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your social media content.

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But in this episode, I want to

talk a lot more about this idea

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of converting subscribers to

clients using a low ticket offer.

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Now, when I'm talking about low

ticket offer, what I'm talking about

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is probably something that costs.

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I would say under about

30 pounds normally.

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I've seen some of the 27 pound ones

work quite well, but generally speaking,

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when I work with clients is anything

from like seven pounds, 11 pounds.

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Maybe 17 pounds.

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That's the kind of low ticket

that I'm talking about.

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It needs to be a price where it

feels like a bit of a no-brainer.

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It doesn't feel like a huge commitment.

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But it does mean they take

a step into your world.

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Now.

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Type of product could be anything.

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Really.

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Sometimes it's almost

like a paid lead magnet.

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Like it could be a list of 200

prompts or something I've seen

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quite a lot in I've actually bought.

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Low ticket, like chat,

GPT prompt that you can use.

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Another thing that I've

seen is small courses.

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So something with a very, very specific

outcome that, you know, you're 17 pound

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calls and you get your five videos in

a workbook and that sort of things.

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But the essence of it

is that it's passive.

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So once they bought it, they get an email

and it gets delivered and that's it.

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Very very rarely do the low ticket

things that I am working with clients

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on, have any kind of input from them.

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Because they're obviously so cheap.

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So in the context of turning subscribers

into clients as quickly as possible.

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The question is often asked is do they

attract the right people and how do

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you set it up so that it doesn't take

time and energy and resources away from

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you selling your high ticket offer?

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So there are three approaches

to selling a low-tech offer.

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I'm going to talk about today.

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I'm going to talk about

selling it organically.

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A self-liquidating offer funnel, which

I know sounds incredibly jargony, and

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I will, I will talk you through that

one and then using the low-ticket offer

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as part of an email lead gen funnel.

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So.

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Let's start with organic and buy organic.

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What I'm talking about is

your social media followers.

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Your email list and anything else really,

that you have to podcast YouTube channel

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any other kind of community that you have

organically, basically not using ads.

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So using your organic audience

is a great way to test an offer.

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It's also a great way

to test the sales page.

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However, what you've got to bear in mind

is that he needed a critical mass of

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people really going on the sales page and

going through the offer to really test it.

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Now, if you get enough people to buy it

from you organically And get feedback

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that can be incredibly helpful because

you can understand what's working.

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What's not, you can make tweaks to the

sales page however, there's two things

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I'd really encourage you to bear in mind.

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The first thing is what I tend

to call the warm audience bias.

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Now what that is.

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Is that you have probably got, let's say

your social media or your email list.

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Maybe you have been growing

that for quite a few years.

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They know you, they know

exactly what you offer.

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Maybe they've been looking

at your services for a while.

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Some of them will be people

who've worked with you.

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Now, if you put something new out,

they'll probably be a segment of

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people that will buy from you.

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No matter what you put out

there, they'll be interested.

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They'll support you, especially

if it's really low ticket.

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The trouble is, is that it feels

like it validates your sales

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page and your and your offer.

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But the reality is you're not going to

be selling this to people who are in

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your warm audience that already know you.

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The reality is you want to sell it to

people who have just come into your world.

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I, you know, they've been on

your less, less than 60 days.

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So yes, it's great to use organic

audience to sell your low ticket

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offer and to get feedback on your

sales page and your offer itself.

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And, you know, and it

can be really helpful.

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However, just be aware that it could

give you The false indication of how

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good your sales page and the offer is.

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Or maybe even just that the messaging

around it on the sales page.

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What I often find is people get very used

to talking to their warm audience and they

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kind of forget the skill of talking to

your cold audience and making it really

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clear what you do and who you help to

people who've never heard from you before.

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I'm going to talk a little bit more

about that later on, but that's just

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the thing to keep in mind organically.

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The likelihood is if you're

not using ads once, you've

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promoted your low ticket offer.

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Yes, you can promote your ongoing

to email list onto your social

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media, but the reality is a,

it's not going to sell itself.

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Like you're going to have to

keep talking about it over and

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over and over and over again.

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And if you're not routinely bringing

lots of people into your world you know,

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consistently growing the email list,

growing your social media, there's not

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going to be new people to sell it to.

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So, if you are growing quite slowly

on social media and your email list,

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you know, you can talk about it too.

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You're blue in the face, but if you

saturate your audience and everyone on

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your list has bought it, who wants it?

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You're going to really struggle them.

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So that's what I would

say about organically.

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It's a great place to start.

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It's a great place to test, but

just keep in mind those things.

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The next step really is using

ads then to sell that offer.

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That's how you get out to people who

haven't heard of you before consistently

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over time without you having to

spend a lot of time and energy away

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from selling your high ticket offer.

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Now the two ways I'm going to

talk about doing this today

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is the self-liquidating offer.

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And then using it as part

of an email lead gen file.

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There's lots of other ways

you could use it as well.

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There are a huge amount

of ways to you use ads.

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There was lots of, lots of different

variations and strategies that people

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use, but these are the two that I tend

to talk to my clients about the most.

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Okay.

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So the self liquidating offer.

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Or SLO, which you might

see sometimes referenced.

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Now it sounds really appealing.

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Okay.

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The concept is that you set up ads with

the aim of selling your low-ticket offers.

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So that's the core aim of sales based ads.

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People buy up.

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And because it's a no brainer

price and off the back of that,

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you then grow your email list.

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Which is all clients, because

they've all bought from you.

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Now some people I know have grown

their entire business on this way.

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They only have paid lead

magnets to get onto their list.

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They don't offer a

free, you know, freebie.

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A lead magnet, as we would kind of know.

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To get onto their list, you

have to pay to be on their list.

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For most of the clients I work

with, they'd be looking to offer

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a free lead magnet as well.

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So you obviously could use the SLA funnel

alongside a free lead magnet as well.

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And then with the SLA funnel, you

offset the cost of your ads as well.

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So you set up these ads and

people then buy the product.

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You obviously then get the money from

that product against the ad spend

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that you're spending often what you'll

find as well, that you'll, they'll

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go through multiple sales pages.

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And so they'll buy the first thing.

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They then get like a timer.

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Where you can then buy a second

thing and maybe it's like a.

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It's called a bump up.

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Maybe you started with a seven

pound product, then you give them

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something for 11 pounds and then

finally you might sell them something

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for like 97 pounds or something.

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And all of that money then goes towards

your ad costs and you can scale your ads.

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Or have an additional revenue stream.

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And that all grows your email list and

gets those people going from subscribers

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to clients immediately because they

have to buy to come and be on the list.

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And this absolutely can work.

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However, it's not nearly as simple

as it sounds to get it running well.

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And the mistake I see is that.

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Often people come to me and say

like, right, I want to start

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using ads to grow my email list.

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I've heard about this.

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Great.

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In a way where you can sell something

and then offset the cost of the ads.

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It sounds brilliant.

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Does a bit.

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But I'm going to reiterate

what I say to them.

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What I've said on this podcast before

that is not the way to start running

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your ads, especially if you were thinking

of creating an offer for the ads.

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Okay.

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So to run a pure SLA funnels, What I

talked about before you would need to

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have a really robustly tested offer.

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You will need to know that your

sales page converted incredibly well.

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You'd also want to have a lot of

data on your ad accounts so that

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Facebook knows who to target.

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And an understanding of what

ad copy and creative that

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your audience respond well to.

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So to get a high converting sales

page, you really need to be really,

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really hot on your messaging.

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And . To test whether, you know,

you've got the messaging, right.

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And to see if the offer resonates

with your audience, you already need

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to have a big enough organic audience

to test and tweak and test and tweak.

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And even at that point, you would then

want to test with a cold audience.

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Cause like what I said earlier, you

know, if you only test with your warm

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audience, you can get a bit of a bias.

279

You're then going to go

into testing with ads.

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And when you plug it into ads, if you

haven't robustly tested, or you're

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not sure that it's working already.

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You're not going to know whether

it's the sales page, it's an issue.

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Whether the ads are not working

with the audience isn't right.

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Whether the offer actually

just isn't resonating it's an

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incredibly expensive way of testing.

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And it will take you a really

long time to get all those

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elements working really well.

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Unless you have a super big ad

budget So if you don't have a big

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audience well-tested sales page, a

huge ad budget and you actually

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want to create a low ticket offer.

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And what I'm telling you is it's

going to be quite hard work to

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sell it organically over time.

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And an SLO funnel sounds way better than

actually is when you were starting out.

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But you still want to use ads to

grow your business and you want to

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try potentially a low-cost offer.

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Where do you start?

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So, what I do with clients is

called the 15 pound a day ad funnel.

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And.

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What we do is we have

three types of ads running.

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So we start with our lead ads.

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Okay.

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This is the foundation of

everything I do with my clients.

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And this is about growing your email list.

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Using ads and using a free lead magnet.

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Okay.

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So that would take up the majority

of this 15 pound a day budget.

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And we would spend normally

the 10 pounds a day.

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On those now this is a framework,

so you could scale it up.

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So you could be running 30

pounds a day or 45 pounds a day.

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However I'm just going to talk

about the 15 pounds a day.

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Cause it's probably the minimum you'd

be able to spend on this funnel.

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So 10 pounds a day on the lead

ads, you'd then be spending three

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pounds a day on engagement ads.

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Now these are ads that are

retargeting people who have

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downloaded the lead magnet.

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Okay.

317

So they're called re-targeting ads.

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They only go out to people

who are in your warm audience.

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So people who have

downloaded the lead magnet.

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And often I'll include people

who follow you on social media or

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are already on your email list.

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And what we're doing is strategically

showing them content like the, maybe a

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link to your podcast or a testimonial

or a video that you did, you know,

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live video that you did that kind

of shows some really great content.

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So it's about strategically showing them

content that might be of interest to them,

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just to kind of remind you who you are.

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And this is very, very much in

the nurture piece of the funnel.

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Then what, we're also going to show

those people who have downloaded your

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lead magnet and have been on the

sales page for the low ticket offer.

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So when you do the lead ads at

the end of the, the form that

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you fill in, there is an option

to send them to click a button.

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To go to a landing page.

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So, send them to your low-cost

offer sales page, and you can track

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who goes onto it using the pixel.

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And then you're going to use ads to

retarget them, to try and get them

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to buy your low ticket offer ads.

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So that's also retargeting ads, but

with a sales focus, the idea though

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is only two pounds a day, and we are

just putting the offer back in front

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of people who have come into our world

in the last 60 days, anyone that's

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joined the list in the last 60 days.

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Anyone who's engaged on social media in

the last 60 days, we're offering them this

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low ticket offer because a, we want to

make sure that we turn them into a client.

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If we can.

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And B We want to make

sure that they see it.

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And we can have lots of different

ads, you know, with testimonials and

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explaining what it is and showing

outcome, they're going to get an all

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sorts and at this point, I just want

to be really clear about what the

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difference is with this funnel versus

a self-liquidating offer funnel.

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The core purpose of this funnel is to grow

your email list using a lead mark map.

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We then have, as I've talked about

before, in other episodes, you then

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have a lot of stuff in place on your

email list to nurture, to connect,

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to show them strategic, you know,

long form content, social media

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content That's all in place anyway.

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Okay.

355

And that's how, you're going to grow

your business and get more clients.

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The engagement ads, then add this

sort of automated nurture element.

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Okay.

358

So this is a, this is a case of, if

you go on my email list and everything

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goes to spam, we're still potentially

going to get back in front of you.

360

Again, we're going to be able to show

you things that are really important,

361

like the best content that we've

made, the most strategic posts that

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we want to put in front of people.

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We can do that with ads and we

don't have to worry about them.

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You know maybe seeing our

email clicking on the fat.

365

To go from, follow us on Instagram

and then see the right post

366

that we wanted them to see.

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We can actually put it right

in front of them using ads.

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So it's really a way of

like automated, nurturing.

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But.

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But in a really strategic and personalized

and connected way because you're choosing

371

what you're going to put in front of them.

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And then finally the sales ads,

these ads are never going to

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drive like mega revenue for you.

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They are going to offset some of

your costs of your ads for sure.

375

And obviously they're going to support

this aim of turning Subscribers into

376

clients, which then changes that energy

and allows you through your welcome

377

sequence and social media to then get

to know them and ideally convert them

378

quicker into your high ticket services.

379

And some people have a ladder.

380

So everyone who has bought

the 11 pound item then might

381

be offered the 97 pound item.

382

They might have a few different

products that you can then layer.

383

I guess the difference is that it's

not all done through sales pages.

384

It's done through email.

385

So once they have that first offer, a

nurture sequence that then goes out to

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see how they go home with the offer.

387

And then the next step is almost like, if

you really enjoy this and you've got great

388

results, this actually is part of my 97

pound offer or my hundred 97 pound offer.

389

And you can have that middle step.

390

You can also talk about

your high ticket offer.

391

You know, if you enjoyed.

392

This then, you know, this is how I

work with my high ticket clients.

393

But it's not, it's

automated, but it's not.

394

So pressured, I guess I think with the

issue with the SLO funnel can be that

395

you are going from seeing an ad buying

an 11 pound thing being offered a 97

396

pound thing, and then being offered

something else as well, all through

397

sort of three sales pages in the space

of what could be like 10 minutes.

398

This email funnel is much slower.

399

It's much more about connection

and nurturing and fundamentally

400

is about growing your email list

rather than the low ticket offer.

401

I guess the focus of

the funnel is different.

402

And at the beginning.

403

I talked about, you know, when is

this a really good thing to do?

404

And when I would actually say no, like

this isn't the right time for you.

405

And there's probably a couple of

things, but I think coming to this

406

conversation, The first one is that

generally I work with people who

407

have quite an established high ticket

service, whether that's one-to-one,

408

whether that's a group program,

monthly services that they offer.

409

And then looking to either

add another revenue stream or

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convert clients more quickly.

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If they have the capacities, if

they're running a group program.

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It might be that they need to grow

their email list, but they also, they

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don't want to wait the nine months that

currently it's taking for them to convert

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people, to actually buy from them.

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You know, if they want to convert them

more quickly, this is the kind of funnel.

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That could really help with that.

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In my opinion, this kind of funnel or

any, and all the SLO funnel, or even

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doing a low ticket offer just organically.

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It's just not the place to start.

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If you are struggling to

sell your services, like

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your higher ticket services.

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It's really, really unlikely in my

experience that adding a low-cost

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offer is going to enable you to

sell more of your high ticket offer.

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Because the likelihood is your messaging.

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And your lead gen funnel needs work first.

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So really what we want to do is have

something that's selling really well.

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Have like a really strong

baseline of a business.

428

And then plug in those lead ads

to, to make sure that we're kind of

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growing that email list all the time.

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Then the engagement ads come in

to make sure we're nurturing those

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people and getting them engaged.

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And then the offer comes

in right at the end.

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So if you were a place where you're

struggling for clients, Or you

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just can't seem to get people to

understand what you do or how you

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help them or to buy into that.

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A low ticket offer.

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Isn't the place to start with that.

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Your messaging and your lead gen

funnel needs to be the first priority

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now just talking briefly your messaging

as well is probably one of the biggest

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factors of a successful ads funnel.

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Or even to be honest, just

any kind of lead gen funnel.

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Whether it's your lead magnet, your

emails, your social media, your ads.

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If your messaging is not talking

to your ideal clients or isn't

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really on point you were really,

really going to struggle with ads.

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And what happens often is that

people think they've nailed

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their messaging organically.

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And then they come to me and we

start working on ads and they

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realize that they've got a lot

of work to do on their messaging.

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And the reason this is, is because

I briefly talked about earlier.

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That it's really easy to get into a habit

of just talking to our warm audience.

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We start talking in shorthand.

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We assume they know what we offer.

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And we talk about things in

a, quite a broad, generic way.

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We're often what we're promoting is

the solution to the problem rather

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than why they should work with you.

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So, for example, it's not enough for me.

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To make sure my audience knows

that using ads can grow their

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email list and then their business.

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They need to know how I will

help them use ads to grow their

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email list and their business.

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And there's a really,

really big difference.

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And a lot of us, when we start our

businesses, I'll get quite, have to

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be quite good at articulating that.

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And then as we develop this warm

audience, we forget that we need

465

to make sure that we can articulate

this to a cold audience as well.

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And the art of ads and this customer

journey is really giving people

467

the right level of information

and familiarity at the right time.

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I thought an example of this actually

is if you've ever been to a party

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and politely sort of asked someone

that you vaguely know, maybe a friend

470

of a friend, like, oh, how are you.

471

And 20 minutes later, like you're still

hearing about, their recent divorce

472

and then their children's illness

and, you know, details that are way

473

too much for a casual conversation.

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When you were expecting them

to say like, oh, I'm fine.

475

Yeah.

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How are you?

477

That's what's happening when you're

treating new people, like someone who's

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followed you on Instagram for three years.

479

And so what you need to do is revisit

your messaging for ads in particular.

480

And make sure that someone who's never

heard of you is going to understand

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it, know it's for them and be compelled

to kind of act on it very quickly.

482

And the benefits really of nailing or

messaging is not only are you going

483

to get cheaper leads because people

are going to know that it's for them.

484

You also only going to attract the

right people that you want on your list.

485

And then it's going to make

selling them a low ticket offer.

486

And then eventually your

high ticket offer much easier

487

so that's why a really, really

advocate thinking about your messaging

488

alongside all of this as well.

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Okay.

490

I know this has actually been a

longer episode than I had intended.

491

There was a huge amount of information

in here for you to kind of think through.

492

And if I was to summarize this episode

and I'm what I would do if I was

493

thinking about this next is, I really

would think getting ads up and

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running and growing your email list.

495

Testing or messaging, testing

your ads in a helping Facebook

496

understand who your audience is.

497

And making sure we can get

leads are relatively cheap.

498

You know, people are coming on to email

less day in, day out and you're feeling

499

confident about where you are with

them and then while those lead ads are

500

running, you can start strategically

creating this social media content.

501

Which you're going to use

in your engagement ads.

502

So you're going to start wanting

to create that over time.

503

You might create a podcast episode.

504

You might create some

social media content.

505

Maybe you're going to put a blog

on your website that you want to

506

send some traffic to, like, that's

the kind of thing to think about.

507

You can start doing that while you're

testing and learning on your lead ads.

508

And in the background, you're going

to be working on your emails as well.

509

Your welcome sequence, strategically

sending people to your long form

510

content and that sort of thing.

511

Once you've got all of that in place.

512

That's when you're going to plug in

your ads to your low ticket offer.

513

And see if you can start testing and

learning and selling some kind of offer.

514

And the reality actually is as well.

515

I should say you don't have to

have a super well tested sales

516

page and offer for this because

you're spending such a low amount.

517

Like, yes, obviously you want to be

testing that offer and that sales page.

518

And if you can do that organically

as well, that is really helpful.

519

But because you're only spending two

pounds a day and it's not the core

520

focus of the funnel, you can use ads

to test out and get those results.

521

And if you're not converting people, you

know, you can start testing and tweaking

522

to see if you can start converting them.

523

And testing your messaging is going

to be absolutely key to make sure

524

that when you start selling this a

low ticket offer, it's super clear.

525

And it's exactly what your people want.

526

But it's not as critical as basing

your entire funnel on the sales

527

page and the offer, which is a

totally different kind of shift.

528

So, yeah, so that's where I'd start.

529

If you're at a point where you think,

yeah, I really want to do this,

530

but there's absolutely no way I'm

going to be doing this on my own.

531

I am also very excited that in October.

532

I am going to be co-running

a group program with Macbeth.

533

She's a messaging and storytelling mentor.

534

There is actually a

podcast episode with her.

535

So you can go and have a listen to that.

536

If you want to find out a

bit more about what she does.

537

But she is incredible

at the messaging side.

538

I've worked with her, she's worked with

me and now we're going to come together

539

because we've both seen how messaging

and ads are just so crucial together.

540

So what we're going to be

doing a beta group of 10 women.

541

A very reduced price for six months to

take you through this entire model with

542

support from collat on your messaging.

543

Making sure your messaging is totally

on point to help this ads funnel fly.

544

So, if you're interested in that we're

doing a very low key launch where we're

545

just talking to people that are interested

between the two of us and our audiences.

546

We have quite a lot of people.

547

that have already said they're interested.

548

We're going to be sending out information

soon, and then we're going to be doing

549

some compatibility calls just to

make sure that you're right for the

550

program and that we're right for you.

551

And.

552

That's all going to happen

at the end of September.

553

So if you're interested and you would

like the information when it's ready

554

and we'll send it out to you you

just need to DM me on Instagram.

555

So it's at.

556

Sophie Griffis co, which is

there's the link in the show notes.

557

Just DME, the word group.

558

And I will send you over the

info as soon as it's ready.

559

Thank you so much for listening today.

560

And I will be back.

561

I promise with an interview.

562

Episode next week.

563

Thank you so much for

joining me this week.

564

Before you go, make sure you

subscribe to the podcast so you

565

can receive new episodes every

Tuesday when they're released.

566

And if you enjoyed this episode, I'd

love for you to rate or leave a review

567

wherever you are listening to it.

568

It only takes a few seconds, but

it really does make a massive

569

difference to new people finding me.

570

Thank you again for joining me, Sophie,

in this episode of Lionheart Marketing.

571

See you next time.