In today’s episode, I’m going to talk about a little hack for how to grow your audience through your content that most podcasters don’t take advantage of or even don’t know about. How can I grow my podcast audience? That’s one of the most frequently asked questions in the space. A lot of podcasters ask me whether it’s worth it to invest in social media and other platforms to increase their number of listeners, but the truth is, those platforms don’t have much to do with it. 

You love the thought of reaching more people with your podcast. Right? There's real satisfaction in seeing a steady increase in download numbers when you're checking your stats. But there's no one-size-fits-all answer here. It depends on a lot of different factors, and in this episode, I’ll tell you one of the things that you can do to grow your podcast in the most highly targeted way. So take your pen and paper, and stay tuned for more!

Show Highlights

• Is it worth it to invest in social media and other platforms to grow your audience? (01:34)
• Creating content that your audience wants to hear (02:04)
• Know who your audience is, what they want to hear, and why SEO is the best podcast audience growth tactic (03:29)
• Being the answer to the questions people are asking (05:00)
• Why you need to make sure that you’re in the search-based realm all day every day and how to do it (08:30)
• Using keywords to figure out the kind of content your target listeners are always looking for (11:00)
• The real power of using SEO to grow a podcast (14:00)
• Titling your podcast episodes based on what people are looking for (21:35)
• Content marketing: The ease of growing a podcast from organic content (23:01)
• Tools you can use to learn what content to create (26:00)

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You can also find Christy and her team at www.teampodcast.com!