Laura and Lisa delve deep into the intricacies of media campaigns, emphasizing the importance of collaboration and understanding internal capabilities. They discuss the challenges of running paid social campaigns, the nuances of addressing audience concerns, and the pitfalls of not being specific in RFPs. Using the Volkswagen Bug as a case study, they highlight the significance of targeting the right audience. This episode is a must-listen for anyone looking to gain insights into the ever-evolving world of media strategy.

Chapters:

• 00:00:00 - Introduction: The Art of Crafting Effective Media Campaigns
• 00:01:51 - Navigating Paid Social Campaigns: Addressing Concerns and Utilizing Internal Capabilities
• 00:03:07 - Clarifying RFPs: The Importance of Specificity and Clear Communication
• 00:07:06 - Targeting Mastery: Volkswagen Bug's Lesson on Audience-Centric Strategy

Links and Resources:

• Subscribe to our newsletter here
• Lisa Wekellis on LinkedIn
• Laura Szczes on LinkedIn
• Double Z Media Website
• Double Z Media on LinkedIn

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