Artwork for podcast The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram Ads
ADS: The P.M.T Approach: Finding the right people
Episode 125th April 2022 • The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram Ads • Sophie Griffiths
00:00:00 00:17:45

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First of a 3 part mini series about (what I like to call) the P.M.T Approach. It’s all about getting your marketing in front of the right people, with the right message at the right time – see what I did there 😉.

This episode is all about ‘people’ or often what I refer to as different audiences (but that wouldn’t work for the acronym).   

Episode key takeaways:

  • The 4 key audiences all businesses need to be thinking about including in their marketing
  • How to think about your ‘funnel’ so it helps deliver consistent sales
  • Why you need a flow of people through all stages of the funnel
  • Who is in each of the 4 audiences and how do you find them using Ad’s
  • How Ad’s and other marketing can work together (especially if you have a limited budget)

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: hello@sophiegriffiths.co 

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