Ron Story discusses the sales process and compares it to a dating situation. He talks about how important it is to engage, converse, and listen when trying to win over prospective customers.

Ron reminds us that the quality of the sales process should match your product or service if you want to convince customers. A poor sales pitch for an expensive item will not make a good impression. He also stresses that the sales process should match the quality of the product in order to win customers.

Are you struggling to win customers despite having a great product? Have you considered that your sales process might be letting you down? Tune in now for great advice on how to land those deals. If you're looking to improve your sales process and win more customers, then don't miss out on this valuable episode.

Episode Highlights

04:58 - You have to be sure that your sales process matches your product. If I'm just selling an ebook online, it should be like McDonald's, because I'm only getting $7 or $20 or something. If I'm selling a $1,000 coaching program or something like that or some type of service, it's probably not going to be Ruth's Chris. It's probably going to be something like a Chili's. It's going to be not the best sales process, but not the worst either. But if I'm telling you, you should give me $5,000 a month on a three-year contract or $20,000 a month for one-month of consulting or for a speaking gig, I'd better smell Ruth's Chris. I better get that Ruth's Chris feeling. That's the important thing. If you have those things match up, then it's easy to win because there's congruency in the sales process.

Ready to Master Your Mindset, Mission, and Message?

If today’s episode spoke to you, don’t just listen—step behind the curtain and join the Journey Feed.

Inside the Journey Feed, you’ll get:

1. Unfiltered Mentorship Notes – Straight talk, “Elzisms,” and faith-driven insights to help you align purpose and profit.
2. Backstage Access – Go behind the scenes of the Journey to Mastery movement with raw lessons, unseen stories, and deeper context.
3. Focus Prompts & Reflections – Practical tools to help you lead with intention and master your week.
4. Private Invites – Be first to join Fix Your Focus challenges, workshops, and live experiences.
5. Exclusive Content – Access behind-the-scenes stories and lessons from my journey of building Kingdom-first ventures.

Support The Mission

If the Journey to Mastery podcast has helped you grow, consider contributing to help us continue creating faith-centered tools, resources, and conversations for kingdom entrepreneurs like you. I am an independent podcaster and your support helps keep me going.

Powered By Podcast Town

We Help B2B Brands grow their revenue through podcasting.

Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize!

Grow With Podcast Town

Connect with Ron Story

Linkedin

Website