Ron Story discusses the sales process and compares it to a dating situation. He talks about how important it is to engage, converse, and listen when trying to win over prospective customers.

Ron reminds us that the quality of the sales process should match your product or service if you want to convince customers. A poor sales pitch for an expensive item will not make a good impression. He also stresses that the sales process should match the quality of the product in order to win customers.

Are you struggling to win customers despite having a great product? Have you considered that your sales process might be letting you down? Tune in now for great advice on how to land those deals. If you're looking to improve your sales process and win more customers, then don't miss out on this valuable episode.

Episode Highlights

04:58 - You have to be sure that your sales process matches your product. If I'm just selling an ebook online, it should be like McDonald's, because I'm only getting $7 or $20 or something. If I'm selling a $1,000 coaching program or something like that or some type of service, it's probably not going to be Ruth's Chris. It's probably going to be something like a Chili's. It's going to be not the best sales process, but not the worst either. But if I'm telling you, you should give me $5,000 a month on a three-year contract or $20,000 a month for one-month of consulting or for a speaking gig, I'd better smell Ruth's Chris. I better get that Ruth's Chris feeling. That's the important thing. If you have those things match up, then it's easy to win because there's congruency in the sales process.

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