In this episode of The High Profit Event Show, hosted by Rudy Rodriguez, we welcome Cara Kukuda, Director of Sales for Fullstaq Marketer. Cara is a highly accomplished professional with 25 years of experience in sales, event planning, operations, and management. She has been recognized for her achievements, including winning the Entrepreneur Of The Year Award for the US West region. In this episode, Cara shares her valuable insights on running successful events, with a particular focus on effective marketing strategies to ensure high attendee turnout.

According to Cara, while planning and execution are crucial aspects of event success, it is equally important to emphasize marketing efforts and follow-up strategies to boost attendance. At Fullstaq Marketer, they consider achieving high registration numbers and ensuring attendee participation, whether in-person or virtually, as the cornerstone of their event success.

Cara highlights the importance of refining the process from ticket purchase to actual attendance. Fullstaq Marketer has implemented various strategies to increase event attendance, such as running tutoring sessions and registration confirmation sessions prior to the event. They also introduce requirements for attendees, such as completing homework or obtaining specific tools, which have proven effective in increasing the likelihood of attendance. By engaging and preparing attendees beforehand, Fullstaq Marketer ensures a higher turnout.

Transparency and clear communication play a vital role in successful events, as emphasized by Cara. Fullstaq Marketer personally communicates with attendees, ensuring they know what to expect and what is required from them. They provide tutors and a support team to accommodate attendees of different competency levels, striving for the best outcomes for everyone involved. By preparing for all possibilities and offering comprehensive support, Fullstaq Marketer ensures a successful event experience.

In terms of event promotion, Fullstaq Marketer has found significant success in utilizing email marketing strategies. Despite the rise of various social media platforms, Cara believes in mastering the basics, particularly email. Fullstaq's team, led by CEO Keala Kanae, excels at crafting compelling copy and ensuring deliverability. They recognize the value of collecting and owning an email list, which serves as a durable asset in an ever-changing digital landscape.

Cara and Fullstaq Marketer prioritize clear communication, community building, and adding value to their events. CEO Keala Kanae adopts a transparent approach, openly discussing their intent to sell attendees a product during the event's first day. By setting clear expectations and introducing advisors, they effectively manage attendee drop-off throughout the event. Fullstaq Marketer also fosters a sense of community among attendees by creating unique Facebook groups for each event, encouraging engagement and celebrating successes. Through email marketing, they engage with attendees before the event, making them feel connected and involved from the start. Additionally, Fullstaq utilizes former successful students as tutors, providing guidance from individuals who have progressed further along the same journey.

Clear, emotion-filled communication and effective social proof are essential when asking for a sale during Fullstaq Marketer's events. CEO Keala Kanae shares his personal journey and hardships, making the proposed solution more relevant and emotive. They also present case studies of students who have achieved success through their program, leveraging social proof to showcase its effectiveness. However, their ultimate goal is not just to ask for a sale but to provide each person with a solution to help them achieve their goals. This approach stems from Cara's own experience transitioning from a corporate life trading hours for dollars to achieving lifestyle freedom through Fullstaq Marketer.

Cara provides three key tips for those planning to host their first virtual event or improve their next one. Firstly, she emphasizes the importance of focusing on delivering value to the attendees. Secondly, consistency and reliability in fulfilling promises made to attendees are crucial. Lastly, planning successive events or offerings and having a set date in place helps sustain engagement and participation.

Cara recommends several resources for improving future events, with a focus on the significance of mindset. She suggests John Maxwell's book "How Successful People Win," which teaches readers to approach planning without fear of failure. Currently, Cara is reading "Leading in Tough Times," a book centered on leadership development and finding opportunities in adversity. Additionally, she commends "The Values Factor" by Dr. DeMartini for its influence on the work at Fullstaq Marketer.

To learn more about Fullstaq Marketer and their mission to help a million people by the end of 2025, Cara encourages interested listeners to visit their website. She emphasizes the importance of collaboration and attentive listening to internal teams and clients. She also highlights the potential challenge of neglecting collaboration and dialogue while pursuing ambitious goals. Cara wants to be remembered for helping others and inspiring collective problem-solving, making a positive difference in the world.

In conclusion, Cara Kukuda of Fullstaq Marketer shares her expertise on boosting event attendance through effective marketing strategies. Listeners are encouraged to visit the Fullstaq Marketer website to learn from their expert team and understand their mission to make a difference.

Want to connect with Cara Kakuda?

Website: https://www.fullstaqmarketer.com/

Facebook: https://www.facebook.com/profile.php?id=100010056484876

Instagram: https://www.instagram.com/carakakuda/

LinkedIn: https://www.linkedin.com/in/cara-yamaguchi-kakuda-9343312a/

To learn more about Cara's work, visit fullstaqmarketer.com

If you'd like to be a guest on High Profit Event Show, click HERE

Hi, I'm Rudy Rodriguez. Welcome to The High Profit Event Show. On today's episode, we have a very, very special guest, Ms. Cara Kukuda, Director of Sales for Fullstaq Marketer, who's going to reveal how to run supremely successful events. Before we bring her on, I want to share a couple accolades. One, I was most impressed, I didn't know this about Cara, but she actually won Entrepreneur Of The Year Award for the US West region. She's had multiple top sales achievements, 25 plus years in sales, and event planning and execution, as well as operations and management. I've had the pleasure of getting to work with Cara and her team at Fullstaq Marketer for a couple years running multiple, very successful online virtual events. We're really honored to have you here as our guest today. Welcome, Cara.

Hi, Rudy. Thank you so much. Super excited to be here.

Excited to have you as our guest and get to learn from you and your amazing years of experience. So Cara, on our show, we like to jump right into the value proposition and just start sharing with our listeners from our own experiences and things that they can learn in action when it comes to doing their own profitable events. The first question that people typically have when they think of events is, if I'm going to host an event, how do I promote it? How do I get people to show up? And you and Fullstaq Marketer, you've probably cracked the code on this better than just anybody when it comes to virtual events. So maybe you can start off by sharing a little bit about your experience there.

So Rudy, this is one of the most important things. I think for most people, they're so busy planning the event and all the details of the event that they don't really look at how many people are actually going to be there. So how many of you have planned an event, got all the beautiful setups and the location and everything, and it was lackluster when you opened the doors? At Fullstaq, our CEO, Keala Kanae, is so awesome, and our marketing team is so great. But our focus is really first off on marketing and show up. Show up being one of the things and also people, and I'll go into that in a moment. We run multiple marketing campaigns on different platforms to be able to have as many registered individuals come through the door. And really, that's the goal. You want to make sure that you have people register with you. That way you also have lists and you're able to reach back out to them to make sure that they saw the right email or anything that you're using for that. And then to do a follow up. Even after that, you want to make sure and confirm that they're showing up for your event. So show up is really, really important because people will always tell you. They'll be like, oh, yeah, I'm going. They'll click all the boxes and do all those things. But are they really going to walk in that door if it's live? Or are they going to show up on your Zoom?

It's super important that you're highlighting the importance of marketing and promoting first and actually making sure you have an audience that you can run an event with. And the emphasis on actually getting people to confirm and show up. I really saw how over the last couple of years, you've really refined that process between when somebody says, yes, I'm going to be there and they buy their ticket, to them actually showing up. You've dialed that in, you've measured it, you've improved it, you've added tutoring sessions ahead of the event, registration confirmation sessions. Can you just share a little bit about that and what you found that worked to get people to show up to your events?

Depending on the type of event you want to run. So our event is a three-day event. One of our events is a three-day event. It's actually online. We have a product where we are guaranteeing someone pretty much to get sales, leads and sales by the end of that three days. So it's a pretty big promise. But from there, there are some things that you need to have. These are tools that Rudy's talking about. You need to get those tools in order to participate in the event. The one thing about that, when there is a requirement that you have, then that helps on the show up or to tell you that someone is more likely to attend your event. So it would be a good thing for you to have that when you are planning, when you're working your list, that there be some requirements. Rudy actually has helped us to do that with our clientele and to help build a better result with that.

Most definitely. T. Harv Ecker is quoted. I think that's where I got this quote from. It's like, the more you have them do, the more they like you. So having them do that homework, having them get those tools, having them take those extra steps, it can be counterintuitive, but it actually, and not everybody does it, to be fair, but most people do. Then those people that do are even more eager, even more excited, even more prepared to come to the event and to get the result. The other thing I want to highlight that you mentioned, Cara, that I think is super powerful is the promise that you make at your event. We promise that you show up and you do the work and show up all three days that you're going to get leads and potentially possibly even sales. You guys fulfill on that promise. And it's a whole engine to do that. But I think the key takeaway here is having that big, bold, audacious commitment and promise that people can hold on to is like, wow, if I attend this event, I can get this thing right. If I play full out and I show up and we got to be that clear, I think in the marketplace you gotta have that clear, big promise of coming to the event, you get this thing. I think you probably have done that better than just about anyone in the marketplace of creating that awesome promise and then fulfilling on that. That's why you guys get hundreds and hundreds of people to each and every one of your events, in my humble opinion.

I think it's really important to be honest with your audience. I know there's different techniques, and being able to get people to actually attend your event. But the more honest you are with your clients and make sure that they know what they're going to, they're seeing what they're going to expect. You're laying it out to them. I think it's really important because nobody likes to show up to an event and be let down. And you're going to probably talk about that later. That's the success that we've learned to build upon.

Definitely and you mentioned that the point where we've assisted you guys and that assistance was basically having a member of our team calling the members and actually talking them through the expectations. Hey, congratulations on registering. Here are the days and the hours. Are you going to be there with your camera on, on your laptop, not your cell phone? Are you going to have your notepad? Are you going to have your pen? Are you going to have done your homework? Are you going to be free of distractions and really get them to say yes to all of these things so they know what it takes to be successful. That's one of the things I do appreciate about Fullstaq and what you've done as well in your market, your niches, you're very honest up front with people about the amount of work that's required to achieve the success that they're desiring. I think that's important. That's communicated from the beginning to the end.

Thanks, Rudy. Also, as you had mentioned, our tutors, we offer assistance. So whenever you're doing some type of education type of event, you want to have people to assist them because you're going to have people come in at all different levels. As Rudy is saying, their competency, technical competency. So some people may not have a computer. You have to let them know you need a computer. How to do basic things. We tell them in advance so that they're able to know what levels. And we're always getting better at that, communicating that before they come in, as well as tutors that are on the spot that are able to answer questions. We actually have a support team there also to be able to support everybody in the event. That is extremely important because we all expect everybody to be perfect when you're writing it out on a paper, how you bet it's going to be and you're planning for it. You write it out as everybody is proficient. Unfortunately, that's not how it is. Even though you do have the best marketing and the best filters, you're going to get a whole myriad of different types of people. You prepare for the worst, expect the best.

One more point I want to touch on before we jump into the actual event itself. From a promotion perspective, the Fullstaq Marketer and Kiala and your team, you guys are experts in digital marketing. What have you found that's working right now as far as marketing strategy to get people to come to your events?

Ok, so you're going to ask me for the secret. Well, ok, just for Rudy, we're going to talk about the secret. I think one of the biggest things that we do very well is we have mastered the email platform. Now, email is not new. It's probably one of the oldest when it comes to tech type of communication. But Keala is really good at writing good copy emails. You have to make sure that you can get through the email box. You have to make sure you're not blacklisting for those of you that know what that is. There's so many components to email, the deliverability that I think we do pretty well or he does excellently. And it is an art to get into the box. Then on top of that, to make sure that someone opens that email. Because they're getting right again. You're not the only one in the email box. You are one of thousands of emails. So you get in the box. You want to make sure they click on it. They open it. They read it. There's so many things. So people opt in to different types of campaigns with different emails. So there's just so much to it. It truly is an art. And I think that's what Fullstaq does best to be able to do that.

Wow, that's incredible. It wasn't the answer I was expecting. I was expecting something with some new social media platform or something cutting edge. The fundamentals. And mastering the fundamentals and becoming great at that thing, which is incredible. That's actually very refreshing to hear because I think everybody can relate and learn from that. You don't have to go learn the newest, greatest social media strategy. You just get good, master the fundamentals, master email marketing, master your message. Just master the basic invitation and it works. That's a great tip.

One more thing, because it really depends on your demographic. So if you're trying to hit, we market in all different types of social media platforms and all different types of platforms. But the challenge is you need to market the right way to your demographic, whether it's TikTok for a younger generation and how you word that and how you Instagram, to our platform for the clients that we like to talk to is email. So majority of them, we may hit them originally from Instagram, Facebook or whatever. But later, the information that goes out is, and to keep them in the show up, is through email. So that's my tip.

Thank you. So you have multiple sources of lead generation, but it all comes ultimately to the email and email follow up. And that's typically where most of your business comes from. It seems like.

It's great and it's consistent. You know what, Rudy, a lot of people don't even get email. They don't collect the email, believe it or not. They're so busy trying to reach people with new platforms every time a new platform comes out. But they don't think about the fact that, for instance, Instagram, there's multiple Instagram accounts that are running at the same time. So maybe they'll see yours and they'll get excited. But if you don't capture the information, you can't go back. Email is one that is for longevity.

It's one of the most fundamental truths in marketing. Because you don't own Instagram, you don't own Facebook, but you can own the email. Obviously through some software. But you build the asset. The email list.

Yes, the list.

That's awesome. Thank you for sharing that, Cara. And our listeners here, if you do want to learn more about how to market expertly through email, I know Fullstaq has amazing resources to be able to learn that as well. So maybe we'll touch base on that a little bit later in the show here. So now here we are, Cara, you've done the promotion, you've nailed the message. We've got people confirmed. Here we are, the first day of the event, and we have hundreds of people that have shown up. Share with me a little bit about what your focus is during the event so that you know for sure that you're fulfilling on your promise for people at the event. What do you think about as far as now we're at the event? What are we doing during the event?

So the first day, Keala has a, it's kind of funny when he first was planning the events, he told me, I'm going to tell them that we're going to sell them something. Most people go to an event, they plan the event, and then at the end, they kind of spring it on them like, hey, there is a call to action, and you're going to ask you for more money or to buy a product or whatever. Keala had a theory that he likes to tell people what's going to happen. He's very direct. In the beginning, I was like, I don't know if that's a good idea. People are going to drop off, and he words it so well, Rudy, that they literally are wanting already to know what that is. We introduced them to our advisors, as you know, and our advisors who are going to be able to speak with them and talk about how they are going to take the information they get from the event, and how they're going to further build what they want to do, fill their dream, whatever it is that they want to achieve. He does that really well in the beginning on the first day. So we don't have a lot of drop off. During the event, we actually keep people for the three days, two and a half, that we have them, which is pretty amazing. We get better and better at it.

Every time. The first day is really about ultimate housekeeping, this is what we're going to do. These are the people that you're gonna meet and see, they're amazing. And everybody's just excited. We build the community that people get to be a part of, which is huge, by the way, that community, the camaraderie about just being together on an event that is just extremely powerful.

Definitely, I do think you do an excellent job on that first day of setting up the expectations for the whole weekend and letting them know, there's going to be an opportunity to enroll or register into a program where you can get help after the event, you're probably going to want to do it. We're going to be here to help you. I love how you guys, you didn't say this, but I've heard, we've had conversations about this, how you believe in your model of let's help them get a result. Let's help them get that lead, maybe even that sale. And so we're adding value first, and then we're asking for the sale. We've clearly demonstrated that we can help them in their business and their lives. So at this point, I think by the end of the third day here, I remember being like, okay, if you want to join the program, and you just have some questions, stick around, everybody else can drop. I think like 80 % of the people stick on, you've done your job and like people want to, maybe not everybody has the resources, or maybe not the right timing for everybody. But the desire is created for most people, because you do such a great job upfront, letting them know what to expect, and then actually fulfilling on what you said was going to happen.

Thank you for that, just to kind of put me back into the mode. But even prior to that, and we've learned a lot from Rudy also, in our relationship, but we start a couple weeks in marketing or emailing the clientele and building the relationship with the tutors and helping them get the tools. So by the time they get to the first day, they already kind of feel a part of our event already, which I think is extremely powerful.

I think one of the key things you do well with your community building is you create a unique Facebook group for each event that you do. Leading up to the event, people are already creating engagement during the event, there's crazy engagement in there, including celebrating people's wins, getting leads, getting sales, and then ultimately joining your high end program and all get celebrated and it becomes a community. People want that resource, they want to be part of that Facebook group. Just so cool the way you do that. The other thing that I really appreciate about the way you run your venue, talked about it before, but your tutors are phenomenal. I love the model where you've actually taken students who've gone through your programs, who've had a certain level of success on their journey, and turn around and give them the opportunity to now teach. I think that's a part of the reinforcement for them in their own journey, their own development. And now you have the attendees who get an amazing tutor who's a few steps ahead of them to guide the way for them. I just think it's a beautiful model that you follow for everyone involved. And it's just so cool the way you do that.

I think that's really under Keala's design and coming from that personally, with my husband, we clicked on his link a while back. We are technically entwined in the organization, of course. But yes, that is one of the things Keala loves is to not only help those to build what they view as success, but many of them have joined us as tutors. We're in the education space, as well as building on the side, something for them, we have a myriad of people that have built other businesses or have succeeded from being a part of Fullstaq.

I really am a big fan of your tutor program. And then you also have your advisors, you mentioned earlier as well, who are acting as your sales team effectively during the event. You give people the opportunity to meet with an advisor during the event and get their questions answered and get that guidance as well. I just love the way you do it all. You ultimately get amazing results from your events. So, Cara, there comes a time in the event, probably day two or day three, where there's an opportunity to invest, the audience gets to make a decision. I'm curious if you can share your perspective, your approach, Fullstaq's approach for how do we actually ask for the sale? What's our mindset around it? What's our approach around it? And ultimately, because I think that's always helpful for the audience to hear is, your approach to asking for the sale.

In any event, there's a goal. Your call to action, or there should be. I think that's a big thing. I think a lot of times people will do an event, and then they won't plan too much around what the goal is for the company. So we situate our call to action on the second day. Keala will do a tee up to the call to action, which I think is really good. He talks about his personal journey. He talks about the challenges that he's had, and then really brings it home as far as what the solution is for someone. It not only is quite emotional, and I don't know if he really plans all the time for that, but you can tell he is talking from true experience and his heart. I think that is what is the major success of the call to action. Anytime you are looking for a successful financial outcome, people buy off emotion. So it's nice to have extreme detail, but really, I will tell everyone the success of your event is emotion. How much emotion you're going to put into that. Whether that be with testimonials, or whether that be with live situations or stories, it is extremely important to have.

Absolutely. To highlight that point, I always appreciate seeing Keala share his journey and his story through his own hardship, his own struggles, his own commitments he made to coaching and mentorship and community and courses, all of it. And just sharing, hey, this is what it took. I broke through all of these circumstances where I had borrowed money from so many people, all this to make it happen. When you share all that, people are like, well, there really is no excuse. If you can do it in the face of all of that, so can I. I think that's the fundamental thing. We want to get people to believe, and truly so, that they can do it too. It's not just that anybody can do it, but that they can do it. That they're capable, they can see themselves in that journey as well. And the other thing that you do brilliantly, and rightfully so, is social proof. You demonstrate so many wonderful case studies. Even yourself, Cara, you're a case study of Fullstaq Marketer, you and Ray and your journey and how to change your life. You highlight dozens of other students who have been on that path. It makes so much sense because the path's already been set, the social proof's already been made. And people say yes.

I wanted to just add real quick, we don't ask for, in our world, we don't ask for the sale. Because I think how we look at it is we're here to help each and every person to be able to find a solution of what they want to do. Like Rudy said, we were in corporate for many years, and we were trading dollars for hours, and you only have so many hours. So for us, we had to find a way out if we wanted to raise our daughter the way we wanted to, and we don't want to miss her life. So, Fullstaq's given us that opportunity, definitely.

Beautiful, thank you for sharing that. I love the approach on how you guys get clients. And so that kind of brings us to the lightning round of our interview here. We'll do some rapid fire questions, and just give us top of mind what comes up for you. So, in your experience having done events with Fullstaq and other events in the past, what would you say are three of the best tips that you can give someone who's either considering doing their first virtual event or the next one they want to do better? What are three tips you can give them?

I think it's really important that your focus is on your guest, that their outcome is going to be a good one. What the journey is should be the main focus, because you can do a spectacular event on the front end, sparkly and everything like that, but if your client or the person who is attending, after the fireworks got no value, then that's a problem. Number two, show up, like we talked about in the beginning. It's really important you can count on people to say that they're going to be there, but you really have to make sure when you open that door. And then finally, I think the next thing, if you're doing it really well, all those people are showing up, what's your next thing? Because they're going to be like, I'm going to buy the next thing and be like, oh, okay, that was it. You really want to have the next thing and the next thing. That's when you know you achieved it, when people are asking you, what's the next thing? How can I do the next thing with you? What is going to happen? That's how you know you've achieved success.

People are asking what's the next thing and you're ready for the next thing. And that includes having a date on the calendar. Not like, oh, we'll get back to you.

Oh, yes, it does. Definitely.

You already got into already having that plan. Those are great tips. Thank you, Cara. What would you say is a book or maybe a resource that you would recommend to listeners to help them improve their next event?

There's so many books out there on how to logistically do an event. But I love this question because really, for people, I tell them it's your mindset. I think sometimes people would look at an event and be like, oh, that didn't go so well or whatever. So the book that I recommend is from John Maxwell. He's one of my favorite people in the whole entire world, How Successful People Win. Again, this is by John Maxwell. The book goes into just approaching things from an aspect of what would you do if you knew that you couldn't fail? Meaning that how would you plan your event if you knew it was going to work out perfectly? It's just a different way of how you handle it and how you look at it rather than fear of who's going to come in the door and how many people are going to be there. I'm going to save money or make money. This book is beautiful because it just talks a lot about how even your first failure is not the worst one, and so don't worry about it.

That's a great recommendation. I haven't read that one yet. I'm adding it to my list. I already wrote it down.

24 other books if you're interested.

Give us a few more books. I know you're an avid reader and a big believer in mindset. What are a couple more books you'd recommend?

Okay, another one. I might as well. There's a bunch of them. But the one I'm reading right now is called Leading In Tough Times. He has a lot of leadership books and people think well, I have to be a leader. I have to have people to lead. That's not really how it works. You actually learn how to be a leader first and then people come in for you to lead. That's really how it is. This new book that I found at the airport talks a lot about, and it's so funny because you know how you like to highlight this, but you highlight. I've highlighted almost every single page of the book. So he just talks a lot about leading people. So that means you just kind of need extra adversity. Looking at adversity, that's an opportunity. Most people think that the challenge that happens, like, oh, my God, this happened. And this is bad. And they start to go down the road of all the bad things that can happen because of this one thing. That's a challenge. But he talks about how diversity gives you the opportunity to discover more. You know, just just for us, knowing Rudy, I think came from a challenge with Fullstaq. It caused Keala to go out and meet him and be open. And it's been such a great success from a small thing that we had before.

And you saw how the diversity worked for you. It was an opportunity that led you to Keala and then Fullstaq. And then now where you're at today. I like that. I wrote that as well. I'm going to make a quick book recommendation for the audience as well that you recommended to me a couple years ago. That was the Values Factor by Dr. DeMartini. And I know that a big component of your work at Fullstaq Marketer is helping people organize their values in a way that's going to help them grow their business. I also did the breakthrough experience for your guys' recommendation. And that was a phenomenal experience. I recommend that to the listeners as well. Dr. DeMartini, the Values Factor and the breakthrough experience as well.

If we had more time, we could definitely talk more about that. DeMartini is a big part of Keala's teaching and our success. Truly individually, as well as business for the business.

Awesome. Thanks for sharing. And Cara, what's the best way that listeners can either learn more about you, what you do, or what Fullstaq does?

I think they should just go to our website at www.fullstaqmarketer.com. And that's Fullstaq with a Q. And from there, you can read about what we're about. Then if you want to contact us or contact me, you can do that from the site.

Awesome. Thank you so much. And I do recommend for our listeners to check out Fullstaq and their work. One, if you're interested in upgrading your skill set as far as digital marketing goes, or maybe even you want to have a mindset breakthrough as well, or you just want to watch a master at work, I highly recommend opting into their funnels. Check out their email sequences. Go to one of their events, play full out. I know you'll get tremendous value. Anything you do with Fullstaq. Cara, I want to ask a few personal questions before we wrap up. For you personally, what would you say is the next summit or the next goal you want to climb or the next goal you want to accomplish? And maybe what's a challenge that you see that you need to overcome to get there?

It's so funny because I am so ingrained in Fullstaq right now. One of the values that I know you're asking me personally, but really, it's pretty personal what we want to do. So, one of our missions that we have as a company, Keala has made sure that we all understand and live by, is that we want to help a million people by the end of 2025, which is coming up. So, that means that we really need to have more collaboration. We need to, with others, we need to involve and be around others, because that's only how you grow, is to be able to be around the association that gets you there. I think one of the challenges when you get so driven to reach goals, you don't collaborate and you don't do that more often, even listening to your own internal teams. So, that's a challenge that we are looking at. And for this year, we are focused on scaling. But at the same time, we need to always step back and remember to listen, to listen to our fellow team members, to listen to our clients, to listen to others who we're blessed to be able to be around.

Pause and listen to all the stakeholders, the clients, team members, everyone involved before you go and make the scale plan. There was a great YouTube video that somebody recommended to me that Simon Sinek, the guy who says all about your reason why, there's a great video that's about leaders speaking last. I think that's the title one of my mentors recommended to me. And that's what you made me think of when you were describing that, is pausing to listen before making big decisions and scaling the company. So, Cara, I think this is actually a beautiful question to end on here. What legacy do you want to leave? What do you want to be remembered for?

I love this one, Rudy. So when it comes to legacy, I think people, many people look at things that are tangible. Like how much land you have or how much money you have. But when I look at legacy, I truly believe that it's so much more than that. What that means is true success is for me about helping others to be able to have helped as many people as I can and teach them to do the same. Because in this world, it's all so siloed many times and people view things as their own and that's their problem. But, if you have 10 more people, 20 more people, 30 more people that really are trying together to come up with solutions and to help each other, very simplistic. That's the legacy that I want to leave behind, that my family, my friends, the people I work with, that they know that not only is their voice important and that they can make a difference in the world. That's the legacy that I would like to teach and to leave with others when I'm gone.

Amazing. There's an expression I heard one time that we die two deaths in our lives. One, when our physical body dies. And then the second one, when the last person who remembers us says our name. Or maybe not, maybe they don't remember the last time our name is said or mentioned of our life and the impact that we had. It's a question of how long will that impact last. That would be how long, how many generations will people remember the impact that you made on their lives and the generations. I think that what it comes down to is what do you remember for what difference did you make to other people? Thank you, Cara, for being such a wonderful guest on our show today. I appreciate how today we talked about strategies and how to have a super successful, supremely successful event. But we also talked about psychology and mindset and values, which really is at the core of it all. 80% is mindset. 20% of it is strategy mechanics. So I appreciate you so much for being a guest on our show. And do you have any final comments to make before we wrap up?

No, I just appreciate you, Rudy, your team, everything that we have learned with you and the collaboration we do with you and so in awe of everything you stand for. So thank you.

Thank you, Cara. And for our listeners, if you got value from this episode, please subscribe to the show, share it with someone who you think might benefit from this and absolutely go check out fullstaqmarketer.com with a Q and go learn from a master marketing organization. So thank you, Cara. I appreciate you. Have a beautiful day. We'll go ahead and call it a wrap.