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Introducing "The Simply Marketing Series" - Strategy versus tactics - MAF294
Episode 29419th January 2023 • Marketing and Finance (MAF) Podcast • Roger Edwards interviews great people from Marketing and the world of Finance
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Introducing "The Simply Marketing Series" - Strategy versus tactics - MAF294

This week let's talk about the difference between marketing strategy and marketing tactics.

It's part of a new shorter, bite-sized series of episodes called the Simply Marketing series.

This is episode 294 of the MAF Podcast.

What you’ll hear about in this episode:

• The new shorter format of the show for the first part of 2023

• The Simply Marketing series of episodes

• Why digital marketing tactics may have affected the wider marketing discipline

• The difference between marketing strategy and marketing tactics

• All the components of a simple marketing strategy

Links and Show Notes.

For links to the books and apps mentioned, please visit for the show notes.

What is the Marketing and Finance (MAF) Podcast?

This podcast is all about keeping marketing simple and all things finance.

I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple.

The MAF Podcast is a 30-minute radio show you download from, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media

• How you can keep your Marketing strategy and communications simple

• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review.

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved:



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