"I wanted to sell art online in a way that created democracy in an industry where there's a lot of smoke and mirrors and intimidation. I wanted to change all that and really disrupt it." - Emily McInnes

Art is healing. It can enliven a space and improve your mood. However, the art world has long been hidden behind cultural gatekeepers and critics. Emily McInnes is trying to change this with her online gallery EYE BUY ART.

Emily joined Aine for an illuminating conversation about access to art and the importance of connecting with an artist’s story. She explains why it’s so rewarding to purchase from an artist over a mass-produced platform such as Ikea and goes into the importance of sitting with negative emotions.

Tune in for a cathartic conversation!

• (03:43) - The missing piece
• (08:23) - Investing in the narrative
• (15:04) - Reverse engineering
• (19:22) - Energy shift
• (23:51) - Let it sit
• (28:01) - The gift of adversity
• (30:42) - How is Emily cultivating joy?

Emily McInnes the founder of two art servicing businesses: one that curates site-specific contemporary art projects for corporate partners, and an e-commerce platform for emerging artists, EYE BUY ART. She started with the idea of having an online business  and reverse-engineered the concept from there so that she would have flexibility and could start a family. 

Aine Rock is an artist, entrepreneur, mom and High Performance Coach working on becoming the best version of herself and inspiring others to do the same. Rock Your Joy is a place for women to share the unique ways they find, cultivate, and celebrate joy. We’re often so focused on things happening to us that we forget that joy exists within us. Tune in every other week as we find that joy, together.

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Podcast episode production by Dante32.