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What happens when two family trade businesses join forces, lock onto one vision and push from 7M to 25M revenue in a few short years?

Shane Pinner gets real about the decisions, discipline and leadership required to pull it off without burning everyone out. He talks about how he and co-director James Tonkin merged their family businesses, aligned on a clear vision and built a leadership team that could handle serious growth. He walks through the structures they put in place, how they developed leaders from within, and the values that guide every hire, meeting and project.

You will hear how they use tools like ServiceTitan, consistent training and transparent communication to keep a growing regional team focused, accountable and proud of the work they deliver.

If you are a trade business owner who wants more freedom and a stronger team, this episode shows how intentional leadership and clear structure can turn a good local business into a scalable, values driven company.

What you’ll learn:

• How Shane and James combined two family run trade businesses into one focused organisation
• The vision and values work that aligned the leadership team for fast growth
• Practical ways to build and train leaders so the business is not dependent on you
• How systems and software like ServiceTitan support consistency across a regional team
• Meeting rhythms, communication habits and metrics that keep everyone accountable
• How to protect culture while you scale revenue and headcount
• The key mindset shifts from being on the tools to leading a multi million dollar organisation

 In this episode:

01:30 Merging two family trade businesses into one vision

06:10 Building a leadership team instead of just a crew

11:45 Putting in systems and rolling out ServiceTitan

18:20 Keeping values and culture strong while you scale

24:50 Developing future leaders and stepping back from the day to day

31:10 Lessons from growing revenue from 7M to 25M

36:00 Shane’s advice for trade business owners planning their next growth stage

Disclaimer

This episode is for education and inspiration only. It is not business, financial, legal or personal advice. Your situation is unique, so speak with qualified professionals before making decisions about your business, finances or team.

Follow TradesFormation

https://link.me/trades_formation

https://tradesformation.com.au/

Shane Pinner

https://tonkingroup.com.au/

Keywords: trade business coaching, Plumbing, Electrical, HVAC, regional trade business growth, leadership training, ServiceTitan, Tonkin Group