Have a sense of humor? Want to try a lighter style of marketing without looking like an idiot? Today s episode is for you [warning: my voice sounds ridiculous …]
Using humor is a great way to build bridges and tear down barriers with your customer. More and more, consumers today want to see the personal side of a business and light-hearted content is perfect for this.
Even if you don t think of yourself as a comedian , I have 6 simple rules to help you test the water (safely) for using humor to win over your customers.
Oh, and I have a cold. So some of what I say sounds funny, but not always for comedic purposes.
Tune in to find out …
The first rule of creating any humor marketing (it comes before the funny)
3 things you should make fun of (and the one thing that s a no-go area if you want customers to like you)
How you can start introducing humor into your content in a really gentle way