In this solo episode, I share with you 5 important steps that you need to do to position yourself as an expert in video.  

In this episode

• The importance of positioning yourself as an expert in business and video
• Some key questions you need to ask yourself to know your “why?”
• The things you need in your video strategy to succeed
• What makes clients engaged and loyal to one brand over other brands
• Why do you need a video mission statement and how to do it
• Steps to consider to understand and decide on the video platform you want to use
• The need for adding value to your content
• How to develop a compelling call to action and some examples

Links mentioned in the show

Simon Sinek - Start with the why

Free Foundations Video Course

The 6 Principles of Persuasion by Dr. Robert Cialdini