Shownotes
Janina is the CMO of Flipsnack, where she leads marketing across product marketing, go-to-market strategy, content, sales enablement, and growth. She specializes in building scalable marketing systems that connect customer insights with business outcomes, ensuring marketing serves as a true growth driver rather than simply a support function.
With a strong focus on clarity and execution, Janina helps align marketing, sales, and product teams around clear positioning, messaging, and customer value. Her work sits at the intersection of strategy and execution, translating how customers actually use products into effective go-to-market plans, stronger team alignment, and sustainable growth.
In this episode we cover:
- 00:00 - Intro
- 01:40 - From Flipbooks to a Full Content Platform
- 03:45 - Finding the Right ICP
- 07:18 - When Customer Feedback Changes Positioning
- 10:25 - When Customer Requests Shape Your Product Roadmap
- 11:49 - Roadmap Decisions vs Messaging Decisions
- 14:09 - Winning Channels and Failed Experiments
- 17:30 - Prioritizing GTM Across Multiple Markets
- 21:30 - Janina's Favorite Activity To Get Into a Flow State
- 21:58 - Janina's Piece Of Advice For Her Younger Self
- 22:58 - Janina's Biggest Challenges at Flipsnack
- 24:14 - Instrumental Resources For Janina's Success
- 27:12 - What Does Success Mean for Janina Today
- 28:06 - Get In Touch With Janina
Get In Touch With Janina:
Janina's LinkedIn
Flipsnack Website
Mentions:
April Dunford
Emily Kramer
Kieran Flanagan
Books:
Influence: The Psychology of Persuasion by Robert B. Cialdini
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