Artwork for podcast The Business Integrity School
Trustworthiness
Episode 3 • 4th June 2020 • The Business Integrity School • University of Arkansas: Sam M. Walton College of Business
00:00:00 00:08:07

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This video explores how people decide which companies to trust. Research has shown that people base their trust in a company on two things: the company’s ethics and competence, but the two are not equally weighted. Ethics is 3x more important. Watch this episode to learn more about how you can establish trust with your customers by focusing on business ethics.

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