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E274 | Leveraging Lean Principles for Go-To-Market Success with Matthew May & Pablo Dominguez
Episode 27421st November 2023 • Mind Your F**king Business • Dominic Monkhouse
00:00:00 00:43:23

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In a world where growth and innovation are the lifeblood of businesses, two seasoned experts unveil a secret weapon for entrepreneurs and business leaders. Matthew May and Pablo Dominguez shatter the perception that lean principles are solely for startups and scale-ups. Brace yourself for a mind-bending twist as they reveal how lean thinking can revolutionise go-to-market strategies for companies of any size. 

Matthew May and Pablo Dominguez are the authors of the book What a Unicorn Knows: How Leading Entrepreneurs Use Lean Principles to Drive Sustainable Growth. Matthew works for Insight Partners, a private equity VC firm in New York, where he runs the Lean Scale Up program, helping scale-ups remove obstacles to growth. With a background in strategy and a decade of experience with Toyota, Matthew brings a unique perspective to the application of lean principles. Pablo, also with Insight Partners, supports their advisory teams and has a strong focus on sales effectiveness. With over five years of experience working with portfolio companies, Pablo brings valuable insights to the table. Together, they offer practical examples and templates in their book to help businesses of all sizes drive consistent growth and innovation through lean thinking.

Download and listen to learn more.


On today’s podcast: 

  • Diving into the Unicorn Model
  • The five foundational principles of the Unicorn Model
  • Improving the quote-to-cash process by removing waste
  • The value of frontline employees
  • The importance of leadership to foster innovation 


Follow Matthew May and Pablo Dominguez:

Insight Partners

Pablo’s LinkedIn

Matthew’s LinkedIn

What A Unicorn Knows

Book recommendations: 


Just Because (Chidlren’s book)

In Pursuit of Elegance

The Elegant Solution

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