The first instalment of Spilt Soup, which breaks down UX reasons for spectacular product and service failures. Where better to start than Quibi? In 2020 Quibi was launched with massive financial backing as a streaming service to compete with Netflix and other video streaming platforms. But after only 8 months it was gone. We analyse what went wrong from a UX perspective and lessons that can be learned.

In Condensed Soup we discuss our biggest UX research wins.