How can OEMs design self-driving vehicles so they don't cause motion sickness? This will be of upmost importance with higher levels of automation, even before achieving full automation at Level 5. At some point, the driver will be expected to take control from the vehicle, or may desire to do so. How will it be ensured that the driver is fit to drive?

Diana and Chris welcome Dr. Joseph Smyth from the Warwick Manufacturing Group at the University of Warwick to talk about designing, measuring, and regulating the impact that motion sickness may have on human performance.

Dr. Joseph Smyth

SA research on self-driving cars

Questions? Comments? Email us at UXSoup@strategyanalytics.com

Chris on LinkedIn

Lisa on LinkedIn

Diana on LinkedIn

Strategy Analytics UX Innovation Practice