This episode is sponsored by Tally – the loyalty platform from Phaedon.

Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.

See what’s possible at TallyLoyalty.com

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Cristina Ziliani is the Professor of Loyalty Marketing and CRM at the University of Parma, Italy, where she has been leading the "Loyalty Observatory" for an incredible 20 years.

In this episode, she shares the work they do there for the Italian loyalty community, which includes loyalty research, consulting and education across the entire field of loyalty, CRM, CX, and analytics.

If you're interested in loyalty in Italy, this is the episode for you!

Show Notes:

1) Cristina Ziliani - Professor of Marketing and Head of the Loyalty Observatory at the University of Parma

2) The Loyalty Observatory

3) The Loyalty Observatory Report on Italy