Tired of sales that feel fake or forced? In this episode, sales strategist and author Aleasha Bahr joins host Tori Barker to reveal how authenticity sells, and why embracing your “black sheep” energy might just be your biggest business advantage.
Aleasha breaks down her Black Sheep Sales Method™, how to stop “selling like everyone else,” and why aligned, genuine conversations always convert better than rehearsed pitches.
When you stop trying to “fit in” and start leading with who you really are, your message gets clearer, your confidence grows, and your visibility skyrockets. Selling isn’t about pressure, it’s about fit.
Grab Aleasha’s book: BlackSheepSalesBook.com
Connect with Aleasha: AleashaBahr.com | LinkedIn @Aleasha Bahr
Hosted by Tori Barker, CEO of Creative Marketing.
Subscribe for new episodes every Thursday and discover the strategies that help women entrepreneurs get seen, heard, and remembered.
welcome to the Visibility
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:Strategies for Women Entrepreneurs podcast
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:where we empower female business owners
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:to step boldly into the spotlight
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:and claim the recognition they deserve
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:I'm your host Tori Barker
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:I'm passionate about helping women like you
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:transform your visibility into tangible
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:business success each week on this show
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:we'll dive deep into game changing strategies
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:share inspiring success stories from women
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:who've mastered their visibility
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:and offer practical
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:actionable advice you can implement immediately
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:whether you're just starting your entrepreneurial
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:journey pivoting your business model
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:or ready to elevate your existing presence
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:to new heights you'll discover effective approaches
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:to create exciting opportunities
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:and expand your reach so
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:let's harness the power of strategic visibility
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:and grow your business together welcome to the show
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:hello everyone
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:welcome back to the show
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:I am super excited to have my guest today
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:Alicia Bar welcome on the show
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:thank you so much for having me Tori
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:I'm really excited to be here
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:well you and I go back years and years
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:so it's exciting when I get to interview a friend
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:somebody who I have known for years'cause I feel like
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:our conversation just becomes so much more rich
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:and we have such great insight
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:and so many topics that we can just go down
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:I'm sure we can record several podcasts off of the
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:the topics that we can go down
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:but I want you to start with um
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:obviously telling us a little bit about who you are
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:but what made you realize
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:that the traditional way of sales was not for you
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:yeah you know
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:I got um
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:I started my career selling advertising space
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:on a network of websites all about Mexico tourism
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:and um
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:I found that people really wanted to work with me
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:and buy from me because
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:I just actually cared about them getting results
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:so you know
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:I was checking in like
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:did you get results from that campaign
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:how did it look this is how it looked from our end
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:I just intuitively knew that
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:they would spend more money with me
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:if they got results I don't know
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:it seems pretty common sense
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:but a lot of people just don't ask and are like
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:hiding their head in the sand almost and
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:and then only touch base when it's time to renew
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:um and I went from there
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:to work selling digital advertising
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:for some big media companies
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:and just
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:I was lucky to have an inner compass
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:that told me when something didn't fit me
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:like I
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:I was the digital specialist um
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:at a newspaper so I would go out with the print reps
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:right and I got to see this like
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:buffet of sales styles and I could see like oh
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:I can see why that works for that person
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:and I would never say that
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:yeah where
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:I think a lot of times people are like
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:I should do it too
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:because it works for that person
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:so I just sort of got luck
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:lucky that I was born with this discernment
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:I guess of being able to say like that's
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:that's not for me
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:and just genuinely caring about the clients
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:and then when I I started my own marketing agency
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:for like five years um
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:I missed sales uh
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:because it is really fun also
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:it's fun to make money um
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:and help people by making money um
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:and I realized that there was this
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:really huge gap in sales training
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:um definitely yeah
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:like most of it is very aggressive
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:it's created for like a chatty
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:charming aggressive guy
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:or female they come in both genders
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:and
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:there's a whole lot of people that are not like that
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:especially founders founders usually started a company
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:cause
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:they were passionate about the thing that they created
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:and so
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:it was so devastating to see them get bottlenecked
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:and unable to grow because
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:they just
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:couldn't figure out how to sell their services
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:what you have to do at first
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:until you're profitable enough
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:to bring on a sales team yeah
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:yeah there's such a perception around sales
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:and I'm sure obviously you up
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:you come up against this on a daily basis
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:I'm sure about you know
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:the perception of sales and how it's
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:there's negative uh
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:connotations to it and people don't want to be sold to
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:and you know
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:like you said
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:founders have trouble succeeding in business
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:because they can't overcome that challenge of sales
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:well it's all about being true to yourself
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:right and finding a natural way of doing sales
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:and like
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:you and I were talking just before we hit record about
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:you know
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:you do it in a certain way that feels authentic to you
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:and that's where your success and authenticity comes in
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:so it's I'm I yeah
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:tell us a little bit more about how that comes through
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:in your business yeah
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:so I mean
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:if you feel I think maybe
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:to be fair maybe
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:I did try one of these weird things
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:that I saw some other salesperson do
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:but because I felt weird doing it
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:you can see that the prospect feels weird
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:like you can tell that it doesn't land right yeah
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:and so that's really important data
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:like if you feel weird
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:I promise
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:the person across from you is gonna feel weird
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:so just don't be weird
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:there's so many ways to say the same thing
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:like even the situation we were talking about with you
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:Tori you have this really valuable roadmap
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:that you can give somebody visibility
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:roadmap that they can implement themselves
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:now there are so many ways
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:you could tell somebody about that right
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:the chatty aggressive charmer might be like hey
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:all the companies I know implementing this
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:are adding an extra 200,000 to their revenue
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:by the end of the year like
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:don't get left behind or some shit like that
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:you know yeah
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:you would feel so gross doing that
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:um so you would want to do it a different way
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:which is like hey
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:I'm trying something new this
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:you know
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:based on our conversation where you mentioned this X
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:y and Z
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:this could make a big difference for you
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:for your team to implement
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:and close out the year the way that you want to
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:like would that be helpful for you
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:so yeah
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:the fact that people are like
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:there's only one way you can say something
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:is so asinine um
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:it's just like
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:so blatantly not true well
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:and it's like when you think about like
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:sales calls like for introverts or for founders
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:or for people who have trouble with sales
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:like when you go on a sales call
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:normally you'll put together like
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:a presentation or you've got
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:you know your um
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:services that you offer packages that you put together
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:and you go through this you know
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:beautiful presentation and then it's like
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:it lands flat nothing happens like yeah
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:what it what did you do wrong
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:right so the person is thinking like
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:what did I do wrong did I not ask for the sale right
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:did I say the wrong things
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:did I present it in the wrong way
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:it's always like
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:trying to understand how to present yourself
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:and your offers so that you can close the sale
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:so I'm sure that's part of the process too
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:not just like the conversations
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:but even like the sales calls and the presentations
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:have to be done in a certain way
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:oh yeah definitely
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:so um
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:I mean
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:the biggest thing with marketing agencies specifically
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:is that they're listing deliverables
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:instead of results and yeah
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:the so
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:that you're telling somebody
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:that they're gonna get all this stuff
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:but
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:they don't know what that stuff really does for them
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:so being able to connect it back to a result
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:that the other person wants
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:is what's going to make them move forward
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:so a lot of times founders there
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:that are doing founder LED sales
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:are experts in what they do
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:and so they forget what it's like to not be an expert
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:and how you need to hear things differently
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:to understand them yeah
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:and people don't wanna admit like
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:I don't understand what you're saying
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:cause they feel stupid yeah
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:so they just say no because they're like
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:I'm not really sure how that's gonna like
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:get me to the thing that I want
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:yeah it's so interesting because you think
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:just what you said right there
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:you think about the
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:coming from a perspective of a sales like uh founder
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:right like
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:I think of myself in these situations where
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:you know I meet with somebody and I talk about SEO
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:and I talk about programmatic advertising
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:and I talk about you know
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:um traffic and KPIs
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:and when you think about it
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:you pull back from that conversation
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:and you think about those specific words and terms
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:to the person who you're talking to
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:they're probably thinking
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:what the heck does that mean
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:you know what I mean like you just said
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:it's like okay
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:let's rethink this so
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:it's all almost like
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:you shift your perspective and your approach
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:to speak to the person
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:not just speak about what you can do
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:you know what I mean like
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:the results like how
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:how can you tell somebody
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:who may not be in your service
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:or industry marketing for
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:you know example
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:how do you tell them that you can get them visibility
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:or you can get them um
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:leads with a certain tool or service that you do
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:without saying those technical terms
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:to make them feel like they don't understand
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:yeah absolutely
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:and I mean
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:that's always been my gift
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:so to be fair
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:when I talk about like
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:learning my sales skills
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:I also just got a gift with words where I was able to
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:like
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:translate yeah
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:um buzzwords to layman's terms
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:and do it in the reverse too
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:for many people who are trying to sell me something
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:I'm like oh okay
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:you're saying blah blah blah
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:and they're like yes
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:I'm like yeah
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:just wanna be clear
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:that's what you're saying this will do for me
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:then yes
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:I'm on board I'm like
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:doing their job for them yeah
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:but uh
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:also being able to translate
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:when they're not telling me what I wanna hear
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:so I guess that's good yeah
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:and so your business
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:I wanna talk about the name of your business
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:how did that come about
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:and tell us a little bit about your visibility journey
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:in launching the business
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:and making yourself visible um
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:in the role that you that you have currently
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:yeah well
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:it has been quite a journey
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:um when I first like started
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:I didn't know exactly what I was gonna do
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:or how I was gonna help people
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:I just knew that when I helped people at corporate
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:it just everybody said
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:it doesn't feel like selling
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:yeah so I called it the Secret Art of Subtle Selling
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:and nobody really understood what the hell that meant
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:um so I evolved to focusing on introverts
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:because they have a lot of really great natural skills
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:like curiosity and empathy
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:usually come very naturally to an introvert
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:yeah and the problem was
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:that a lot of people didn't realize
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:that they were an introvert
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:and the ones who did
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:cause I think it's about being outgoing
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:which is a confidence thing
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:um so
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:there's lots of outgoing introverts
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:who have these natural skills
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:that they need to leverage um
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:and they didn't know
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:so the people who did identify as introverts were like
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:hermit recluse status introverts
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:which is kind of like a different thing
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:so I shifted again and had the matchmaker sales method
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:because the found
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:foundational philosophy of what I do is
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:that if it's a fit it's a fact
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:and there's no selling involved
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:and it really takes that like
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:personal rejection piece out of it
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:cause it's just about fitting
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:it's not that everybody is a yes
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:and if you didn't get that yes
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:then you failed it's like no
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:we weren't a fit honestly
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:yeah yeah
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:and that's okay um
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:so that kind of sounds like little old ladies though
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:matchmaker
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:so wasn't really like the sexiest brand
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:you know yeah
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:so then one day I was
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:I've always been a black sheep in pretty much every way
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:I know that I don't physically look like a black sheep
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:like I don't have like
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:a purple Mohawk yeah
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:a bunch of tattoos and piercings
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:which is what people think
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:a black sheep should look like
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:but I've always been like
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:an unconventional like woman wife
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:mother business owner
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:salesperson like whatever
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:people were always just a little shocked by me
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:my whole life you know
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:yeah um
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:so I was talking and in my family
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:a black sheep and so
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:I was talking to my clients
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:about how I was just so tired of not falling in line
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:and that being like
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:a bad thing in my family like sorry
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:I'm different and my client was like yeah
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:me too and I talked to two other clients who said yeah
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:me too
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:and you could also feel that there was this kind of
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:like
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:shame or negative emotion around it yeah
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:and I was like okay
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:first of all I think this is my audience
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:yeah that can
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:cause they also did things a little different
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:in their industry too
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:uh huh that pissed off mainstream for some reason
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:like it all
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:it's always making someone upset that you're just
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:different and it's like the weirdest experience right
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:like
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:I'm not trying to tell you to do things differently
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:from how you're doing them
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:I'm just telling you what works for me
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:right yeah absolutely
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:um so when I
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:when I went with Black Sheep Sales
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:I also got so excited for the opportunity to reclaim it
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:as a positive for people yeah
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:because it is a positive if you look at any innovation
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:or progress that has ever happened in this world
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:it was someone who was brave enough
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:to go against the grain and say
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:I got a question about that
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:I have an idea that's different from that
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:and you know what
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:people did not want to hear that idea or question
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:and they told them to sit down
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:and they had to be brave enough to continue on
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:regardless even though it was pissing everyone off
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:and we all benefited from that courage
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:and so
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:the idea that I could inspire or fan the flame of that
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:I mean
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:this is how new ideas and new approaches are created
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:when people are allowed to think differently
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:and be celebrated for it
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:because it is something to celebrate yeah
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:I love your your brand because it's so
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:I mean it not only matches you
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:like from obviously
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:knowing you for a couple years now
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:like it totally matches your personality
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:and it's so bold and it makes sense
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:and it and it has this inclusion feel to it
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:you know what I mean like
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:if you fit into that scenario or if you feel that way
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:it's almost like
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:you are obviously targeting your audience
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:but you're bringing them in
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:and making them feel included
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:because you're like I understand you
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:and we're gonna make this happen
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:and we're gonna do it our way
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:because we are a we are collective
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:we're a cohort we're a team
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:whatever it might be um
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:and it just really makes an impact
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:straight from the brand like
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:before they even meet you
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:they have this perception of who you are
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:and what you're going to do
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:and how you're going to help them
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:just because of the brand
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:and that there is huge visibility
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:and a visibility strategy that not only
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:obviously works but gives people um
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:you know a feeling um
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:just from the brand and then meeting you and
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:and feeling the inclusion and this
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:the help that you can give them
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:um it's just
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:it's beautiful from marketing perspective
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:I applaud that's so good to hear
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:Tori
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:because I can tell you that I've been a little like
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:I love the idea and I want the idea to catch on
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:yeah um
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:and it's been a it's been a journey
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:um it's always a journey
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:I mean we were just talking about
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:like my own personal journey and my business right
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:how it's evolved since I launched my business
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:and the lessons I've Learned over the time
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:that since launching
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:and how this whole shift in visibility is
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:a strategic purpose
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:because I'm so moved by the opportunity to give women
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:specifically visibility
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:and not only themselves
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:but in their business and their brand
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:it's a journey we have to evolve over time
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:and reaffirm what we're doing
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:or make little shifts or changes as we go
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:to get to align with where we are now
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:and where we're going
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:because we're always gonna be growing right
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:that's that's the goal as humans and as entrepreneurs
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:like we gotta evolve and grow
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:we can't just stay stagnant in what we started back in
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:you know our first day of owning our business
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:we have to evolve so
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:I mean it's gonna be a journey no matter where we are
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:for sure yeah
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:and we're gonna wonder like
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:is it the right thing and so
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:I've actually recently beginning a lot of feedback
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:like my headline on LinkedIn is
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:stop selling like a douchebag
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:and people really like it a lot
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:and um
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:so some people are like lean into this douchebag thing
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:I think it's more powerful than the black sheep thing
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:yeah and I'm like
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:I don't know if I wanna be
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:like the douchebag lady
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:um you know
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:like I
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:like known for saying that word all the time
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:yeah yeah um
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:and it's also like kind
480
:I mean I like to have fun
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:like I recorded these Salesy Steve sketches
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:where I was in a bald cap and a muscle suit and
483
:you know I like to have fun and
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:and be like
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:bold in that way yeah
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:but it there's also something kind of like
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:hateful about it like yeah
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:sales sales bro
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:like keep your
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:if it's working for you like
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:keep on with your sales bro
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:yeah yeah
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:you know like
494
:I'm not trying to change anybody
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:or make anybody feel bad
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:I just don't want people to feel like
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:they have to do something
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:out of alignment for them right
499
:absolutely to succeed
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:and that's what all the douchebags say
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:is that you have to do it this way
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:that's what I have an issue with
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:um so
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:I don't know I
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:I've recently started posting like
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:a couple more like
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:douchebag things and we'll see how it goes
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:yeah
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:well I mean it's
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:it's it can be one of your conversation pillars
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:right because that has resonated with an audience
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:um
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:but as far as like
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:building on that as a brand like
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:you never know right
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:maybe but
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:see how it flies here maybe it's bold enough to be like
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:memorable like
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:more memorable like
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:people are still kind of scared to be a black sheep
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:like some people are like
522
:I've embraced this and I'm over it
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:and I'm past it and here I am
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:but there are people who are like
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:like a just at this um
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:event where I was speaking this last week
527
:I was like would you say that you're a black sheep
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:and he was like I'm a weirdo
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:and I was like well
530
:what's the difference like
531
:what's why is that better than black sheep
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:you feel more comfortable yeah
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:saying you're a weirdo than a black sheep
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:so there is like this like
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:sort of tentative ness around it
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:that I really want to remove the stigma
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:because everybody's just trying to be different
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:and stand out and yeah
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:like when you lean into that
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:that's what's magnetic for your visibility
541
:quite honestly yeah
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:and everything else yeah
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:well
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:one of the other things that you've done for visibility
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:is write a book and so I feel like that's
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:you get to certain levels in your business where you
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:you meet like
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:almost like these pillars
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:and it's like
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:something that inspires you to do something
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:something that inspires you to take action
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:something that inspires you to put out something
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:like a book um
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:just makes it takes you to another level
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:and so I'd love for you to talk about your journey
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:and writing the book
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:and how that visibility has changed
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:or shifted or altered your journey um
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:as you continue to grow
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:yeah so
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:I mean when I first got it started in sales
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:I wasn't really sure what I was gonna do for people
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:right so I would work with them
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:and they'd tell me about their offer
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:and I'd be like oh okay
566
:so you kind of do this and they'd be like
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:oh I like how you said that
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:and I'd be like okay
569
:why don't I just write that down for you
570
:you know and then I was like
571
:are you asking these questions
572
:specific to your audience
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:cause like
574
:the mainstream script
575
:just ask the same stupid questions
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:no matter what you're selling
577
:and they're not getting genuine information
578
:that is gonna make a difference for the sale
579
:and for you
580
:to know if this person's even a fit for your services
581
:so like
582
:if you're gonna ask about SEO
583
:you'd be like
584
:you know have you noticed a difference
585
:when you rank at the top of Google
586
:maybe you would say or I think you'd really start with
587
:do you know what SEO is and why
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:why do you want it
589
:because it is so esoteric for a lot of people right
590
:yeah so um
591
:I was like are you asking these questions
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:and they be like no
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:I'm not and I'd be like
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:well let me write those down too right yeah
595
:and then I did it like
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:with dozens and dozens of
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:of founders to the point
598
:where I noticed these patterns in the framework
599
:in the approach and
600
:it is genuinely different from
601
:mainstream recommendations
602
:which are like this interrogation
603
:like discovery section where like
604
:you do not talk like
605
:you just keep asking questions
606
:just drilling this person
607
:and you keep all the insights that you get from that
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:and and you mirror it back to them
609
:in a pitch where you're the only one talking
610
:so the beginning of the conversation is the prospects
611
:the only one talking
612
:and then the second part of the conversation is
613
:the sellers the only one talking
614
:and then you have this like
615
:objection battle at the end or whatever
616
:yeah feels so icky haha yeah well
617
:and it just deviates so far from an actual conversation
618
:which is an exchange where like
619
:at no point is only one person talking
620
:like the most by a lot
621
:you know sure
622
:sometimes one person's talking more
623
:but it's not like
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:you have to be quiet during this phase
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:or whatever so anyway I I
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:I had got it down to a very clear
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:step by step methodology
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:that made it more of a conversation
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:that overcame objections proactively
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:so
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:you don't have to have the objection battle at the end
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:and I was excited to put it in writing and yeah
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:help me get clear on my own methodology
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:and I mean
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:I have been a black sheep
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:in the way that I've launched my book
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:to be honest'cause like I didn't really launch it
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:and I was just excited
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:that people said
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:that it made a big difference for them
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:like yeah
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:just today I had someone like
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:I'm buying this for our entire sales team
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:and I will recommend it at my next speaking event
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:and that makes me so so happy
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:yeah I mean it's
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:it's so much you know
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:we talk about like
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:visibility and marketing and
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:and I feel like in the age that we're in right now
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:with technology and AI and just like
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:authenticity being a challenge
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:I feel like
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:there's so much that can be said for two mediums
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:right now that I'm
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:I'm really passionate about
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:which is podcasting
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:because that is something that it's conversational
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:you get to see body language
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:you get to see and hear inflections and voice
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:and you learn who somebody really is
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:and
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:people have to invest time into listening to a podcast
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:so
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:you know that you're getting people who are truly warm
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:and engaged and interested
667
:if they're gonna listen to your podcast
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:and the other is book right
669
:like writing a book your typically in our
670
:you know realm
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:it's a
672
:based on a framework or it's based on a methodology
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:and so for somebody to dedicate their time
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:to sit down and read a book
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:is another huge marketing tool
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:that is not only going to
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:to give you the edge over somebody else
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:who may also do sales coaching
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:or sales you know
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:scripting or whatever it might be
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:but if they've taken the time to invest in
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:reading your book listening to your podcast
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:you know that this is these are your people
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:so
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:those are two mediums right now that I think are huge
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:that you cannot overlook in a marketing uh
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:from a marketing perspective as a
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:an entrepreneur founder
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:or a business because there's so much to be said
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:for people
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:investing their time in those two particular platforms
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:yeah well
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:that's really good to hear
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:because I do both of those
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:yeah
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:so thank you
697
:you're on the right track right
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:I love external validation
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:thank you yeah
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:well let's wrap this up
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:and I want you to give maybe
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:one piece of advice
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:to somebody who feels like they may be an introvert
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:or not really good at sales
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:what's like
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:a mindset shift or an action step
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:that they can take
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:to help them get more comfortable with doing sales
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:yeah so
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:I mean
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:the biggest one that I like to share is that
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:someone's gonna sell them something
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:and most of them are gonna do a bad job at fulfillment
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:and we've all been there
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:and don't let that happen to good people
716
:don't let feeling weird about sales
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:stop you from getting good people
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:the right support that they need
719
:so understanding how to articulate what you're saying
720
:and offering it
721
:is going to literally make a difference in the world
722
:yeah yeah
723
:I love that because it shifts your
724
:your perspective it's almost like
725
:you're doing a disservice
726
:by not telling them about what you can do
727
:and how you can help them
728
:especially if I mean honestly
729
:truly know that you can offer what you're selling um
730
:versus some Joe Schmo who is gonna say the same thing
731
:and not fulfill and not care as much as you do
732
:so that's a huge tip and I think
733
:you know you're absolutely right
734
:save them save the people
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:yes
736
:well it has been a true honor
737
:and pleasure to have you as a guest
738
:we should have done this years ago
739
:but I'm glad that we finally did it today
740
:so how can people get in touch with you
741
:and learn more about um
742
:black sheep cells and connect with you and
743
:and buy your book yeah
744
:so my book
745
:you can get that at Black Sheep Sales book dot com
746
:and uh
747
:I'm on LinkedIn
748
:and I have a podcast called sales is not a dirty word
749
:I love it well
750
:thank you again for being a guest
751
:hopefully everyone will go out there
752
:get your book connect with you on LinkedIn
753
:and start learning from your amazing sales techniques
754
:and your just loving spirit
755
:I just love having you as a guest today
756
:thank you so much Tori
757
:I really appreciate the opportunity