Ever faced the nightmare of losing all your digital content in one fell swoop?
This week, I share a real scary story about how a Riverside glitch wiped out all our podcast recordings and social media content, throwing us into chaos.
This terrifying experience underscores the necessity of having a solid backup strategy for all your digital assets.
We discuss how depending solely on platforms you don’t own, like social media channels, can leave you vulnerable and why owning your email list is a game-changer for maintaining control over your audience and content. Moving forward, we delve into practical strategies for building and maintaining a robust contact list, even if your customer engagement is minimal at the moment.
Learn the critical steps of capturing essential customer information and ensuring frequent communication to keep your audience engaged. We also cover the best practices for data backups and information security, including frequent backups, autosave features, and understanding the importance of comprehensive privacy policies on your website.
Whether you’re a seasoned techie or just starting, this episode provides actionable insights to safeguard your digital content and ensure business continuity.
CHAPTER TIMESTAMPS
(00:00) Technology Dependency and Backup Strategies
(09:21) Data Backups and Information Security
(15:49) Website Privacy Policies and Data Retention
CHAPTERS WITH LONG SUMMARIES
(00:00) Technology Dependency and Backup Strategies
This chapter is all about the importance of backing up your digital assets and building an email list. I share a personal story about a major mishap with Riverside, where we lost all our podcast recordings and social media content due to a technical glitch. We discuss the necessity of having a backup plan for all your digital content, whether it’s on an external hard drive or cloud storage like Google Drive.
The key takeaway is that relying solely on rented platforms like social media channels can leave you vulnerable; hence, owning your email list is crucial for maintaining control over your audience and content. We also touch on the importance of version control for files, highlighting a client case where we’re implementing a structured system to manage her content efficiently.
(09:21) Data Backups and Information Security
This chapter emphasizes the importance of building and maintaining a robust contact list, even if you currently have limited customer engagement.
We explore the critical steps of capturing basic customer information such as first name, email, and phone number, and discuss the necessity of regular communication, even if it is only once a month.
The discussion also highlights the significance of data backups and security, recommending frequent backups, particularly for large datasets, and ensuring data is stored in multiple secure locations. Practical advice is provided on using autosave features, external hard drives, and secure servers to safeguard customer information and avoid data loss.
The chapter concludes with best practices for backing up data based on the size of your contact list, stressing the importance of maintaining data integrity for business continuity.
(15:49) Website Privacy Policies and Data Retention
This chapter emphasizes the importance of incorporating comprehensive privacy and terms and conditions policies on your website, particularly when dealing with data storage on servers. We explore the necessity of informing users about how their data is managed, including the duration of data retention and the frequency of backups.
Highlighting the significance of those seemingly annoying pop-up bars, I explain how they serve as critical notifications for users, offering them the ability to request data deletion or cessation of data collection.
Ensuring that these terms and conditions are clear and correctly written is crucial for transparency and user trust. Wrapping up, I remind everyone that technology is only beneficial when it functions as intended.
