As AI becomes more prevalent, companies are racing to understand how it can give them a strategic advantage over their competitors, but what ethical quandaries does it raise for marketers?

In the third and final instalment of our interview series with Force24 CEO Adam Oldfield, we cast our gaze to the ever-evolving AI landscape, predicting how it will influence the ways cruise lines and travel agents communicate with consumers.

We’re also joined by Cruise Trade News’ head of digital Richard Seal who examines how AI and automation can streamline the role of a marketer, giving them more time to focus on the work that really matters.