Simple marketing strategy at a time of crisis - MAF243
The principles of marketing strategy stay the same despite the global crisis we are facing.
It's easy to get distracted by all the different messages bouncing around at the moment, and at the risk of adding to all that noise, I thought I'd take a long, slow, breath and go back to basics.
Welcome to episode 243 of the Marketing and Finance Podcast.
We chat about:
- How everyone seems to be telling us what we must do
- Each person and each business is different and one size doesn't fit all
- We're all in the same storm but not in the same boat
- Taking time to reflect on business direction
- Offer, goal, activity - a simple marketing strategy model
Links and Show Notes.
For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.
What is the Marketing and Finance (MAF) Podcast?
The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.
I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.
The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.
Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!
We talk about:
- How you can grow your business using content marketing and social media
- How you can keep your Marketing strategy and communications simple
- Topics, issues, products and business models from the world of finance
You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.
Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes
Fancy Appearing on the Show?
Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
