Think TikTok isn’t for you? Think again.

In this episode, Bill is joined by Ciara Attwell to break down how pet groomers can actually use TikTok to grow their business – without feeling awkward or overwhelmed.

Ciara shares her journey from complete beginner to building a strong online presence, and explains how groomers can do the same using what they already do every day in the salon.

They cover:

• Why TikTok is a powerful tool for attracting new clients
• The importance of posting consistently (even if it’s simple content)
• Why engagement matters more than follower numbers
• How to turn everyday grooming into content ideas
• Using trends and current topics to boost visibility

The key message? You don’t need to go viral or be “perfect” – you just need to show up regularly and be real.

For groomers, TikTok can be one of the easiest ways to build trust, showcase your work and stand out locally.

If you’ve been unsure where to start with social media, this episode will give you the confidence and clarity to give it a go.

As always, I'd like to thank the podcast sponsor, Lopay, the low-cost payment platform that helps you keep more of the money you earn.

You can find out more and sign up for Lopay here:

https://merchant.lopay.app/ref/PETPASSION2500

Listeners of this podcast get £2500 of fee-free transactions.

And if you’d like support building a stronger, more profitable grooming business, visit:

https://petpassiontoprofit.com/

If this episode gave you the push to start posting, make sure you subscribe and share it with another groomer who’s ready to grow their visibility online. 🐾

Welcome to the Pet Grooming Business Podcast with me, Bill Betts, where we give practical business advice to help you grow your pet grooming business.

This podcast is sponsored by Low Pay, the low rate payment app that gives you more.

So without further ado, let's get going.

Right, welcome everyone.

Welcome back to this next episode of our podcast.

And we've got a slightly different episode today.

Although it's a dog grooming business channel, I've brought a guest on to help us with all things TikTok.

And our guest is Kira Atwell.

Welcome, Kira, how are you?

Hi.

I'm good, thank you.

How are you?

Good, very good.

Now, I met you a few weeks ago at a a talk and it's all about how to be an.

An influencer.

It was a really interesting talk.

We're talking about TikTok influencers and I thought, why not get Kira onto the podcast because I know there's a lot of dog groomers out there that love a bit of tick tock.

There's a lot of mums out there and we'll discuss what you, what your, your content is and your channel is that might like your content as well.

And I just thought we'd chat about, you know, how to, how to be successful on TikTok and get some top tips from you.

So welcome.

Thank you.

Thanks for having me.

So tell us a little bit about yourself then.

Like, you know, what are you best known for on TikTok and, and what got you into this crazy world of digital influencing?

Yeah, it's a crazy world.

It is a crazy world.

It's getting crazier day by day.

You know, you meet a lot of these people are, oh, I started like a year ago.

No, I started a long time ago and my daughter was like, just turned three at the time and had suddenly become like a really fussy eater.

And I was not a good cook, I wasn't a confident cook.

I didn't really know what I was doing and I just felt really out of my depth and struggling with her food basically.

And I kind of started looking online for help and resources and there wasn't really anything, which is crazy because it doesn't seem that long ago now, but there just wasn't the same amount of people online talking about food.

There was a lot of people talking about weaning and baby weaning and all of that.

But like anything beyond the toddler years, it was, yeah, crickets.

What was the, like, what Was the.

The.

How fussy was she?

Was it like, I need.

I must have ketchup with everything?

Or, you know, this is like, anything that's beige, I love, but anything green, you know, it's going on the floor and going.

The dog, yeah, it was all beige.

Refusing veg, just wanted to eat the same things.

Was just kind of, you know, tantrums around meal times and stuff.

And I was just like, whoa, where does this come from?

Because she'd been one of those babies that took to weaning like a duck to water and ate everything and anything, and then suddenly I was like, oh, I've now got this toddler that doesn't eat.

Which I've since found out is incredibly common.

And there's so many different reasons why that happens at the toddler stage.

But at the time, I was just, like, dumbfounded.

Like, what has happened?

What's gone wrong?

What have I done wrong?

Depression.

Yeah.

So I just decided to start sharing it myself, really.

Just kind of start sharing our journey.

My son had just been born.

He was a newborn.

So my husband had kindly said, like, just take a bit of time off work because we'd moved out of London as well.

We'd moved from London to Kent and I'd quit my job, and the idea was that we'd have another child.

I take a year or two off and then I go back to work.

And it just kind of started growing.

And then he started saying to me, oh, if you can make a bit of money, like, you can make 500 pounds a month, that would be great.

And then he was like, if you can make a thousand pounds a month, you don't have to go back to work.

I was like, all right, that's it.

Like, you know, I'm.

I'm staying online.

I'm gonna make this work because, you know, childcare is so expensive.

And the thought of having to go back to work, especially maybe going back to work in London when we were in Kent, it was just overwhelming.

It was like, how are we going to make this work?

We don't have any family around that could help with child care.

So the idea being that I could stay at home, make a bit of money and not have to go back.

Back to work and, you know, be around for the kids as well, that, you know, they don't need to be in childcare, like, 10 hours a day.

That kind of drove me forward.

And, yeah, it just kind of evolved from there.

So it started with the website.

Started with a website like a recipe blog, which I still have now.

And then the social media kind of came from that.

Can you remember a day where like, you just, you did your first search, like, look, Google, help me, like, help me feed my toddler or sort of thing.

Can you remember that?

Like, initial spark and you suddenly thought, actually there's, there's not a lot of information out there.

What did you believe in yourself?

Or were there doubts?

Like, who am I to sort of put this out there or could I do this?

Or, you know, how did that sort of pan out?

Not really.

And it's funny, I think I probably have more doubts now about what I'm doing, but I guess maybe I was younger back then and I was just, oh, let's go for.

And you know, I had nothing to lose because I wasn't, it wasn't costing me any money.

You know, I built the website myself.

I think I paid like a small amount for the WordPress domain name and all of that.

But, you know, I wasn't investing, you know, it wasn't like I was opening a shop on a high street where the investment was massive, the investment was my time and that was it.

But I think now I probably have more dads that I do than back then.

It's really good.

And, and did you like go onto mum's net and do some like, research?

Do people really want this or you just.

Because when I set up my business, I, I said it was Christmas, it was December 28th, I was.

And I was just thinking, I want to give, I want to help pet groomers and give them business advice.

We had an idea for our own pet grooming business, but it didn't really.

That didn't come into fruition.

So I just thought, well, why don't I just do it for everyone?

And I set up a Facebook group and then bang, it's like, oh my God, this is.

People really want this.

People actually want this help.

Yeah, and that's the thing, like when something comes.

And actually this is when we met at the Talk about turning passion into profit, like taking something you're passionate about and turning it in to an income into a job for yourself.

And I said, but it can also be a pain point.

It doesn't have to be something that you're super passionate about.

It can be a problem that you've discovered that you're experiencing and then, you know, you try to solve that pain point.

And yeah, I guess I didn't overthink it, but I, I did definitely think, well, if I'm struggling with this, I can't be the only one, like, I can't be the only one with a three year old that's struggling to eat vegetables.

You know, it's, it's going to be a common problem, isn't it?

Yeah.

So did you just share your journey and chat to the people and say, like, this is what I'm struggling with.

And I think sometimes that holds people back because they think they have to be the expert at what they're kind of teaching.

But actually that by, by being vulnerable and saying, look, hey guys, I'm struggling with this as well.

That helps so much, doesn't it, to relate to your audience.

Exactly.

And that, that's the thing.

It's like you don't have to be a 100% expert with 25 years of experience in something to talk about it online and share with other people.

And bringing people along on the journey with you is also really important because that's what connects you to your audience, is that you have this common goal together.

It's not that you're necessarily at the end of your journey and you're, you know, looking back and telling people how you got there.

You're all on that kind of journey together.

So, like bringing people along with you, it's okay to say, I don't 100 know what I'm doing.

Like, I still now I'm like, my kids won't eat this.

I'm struggling with this.

Like, you know, and I'm 12 years into it.

Yeah.

Amazing.

And was there a day where you just thought like, the first bit of money landed in your account and you're like, because you said your husband sort of challenged you to earn five hundred and a thousand.

Third day where maybe family was saying, you can't earn money, you can't, you can't do that.

But you're like, it's, it's landed, the money's landed in my bank account.

This is it.

The first thing I got was from Sainsbury's.

They gave me a 50 pound voucher to buy, I think it was a particular yogurt and make a recipe from it.

And I thought, I've made it.

That's it.

I've absolutely paid.

I've been given £50 to buy pie yogurt.

Like, this is crazy.

And that was a voucher.

Like, that wasn't even money.

Yeah, but I think it was then I realized, like, I could see this was going somewhere and I was looking towards America as well because at the time there wasn't a whole lot of food blogs in the uk.

There Was some, but like, not the extent that there is now.

But I could see in America they were becoming massive and like highly monetized as well.

So I could kind of see this is coming down the line to the uk.

You know, we're a little bit further behind, but this is coming.

I think it's an interesting question that I sometimes struggle to answer and people might be thinking, like, so we.

You.

When you started, there was no TikTok face.

There was Facebook, wasn't it?

Facebook, yeah.

There's no TikTok there, I don't think, but no TikTok.

Instagram was just photos with that CPA filter.

Yeah.

So how, how did you start to monetize your content when it came to websites and blogs and stuff?

Like, so the first monetization was on the website.

And again, this is what I mean, like, America was a bit further ahead.

So there's a lot of ad networks in America and they will basically, you kind of give them access to the back end of your website and they put ads on it for you.

And, you know, you get like 70% of the revenue.

They take their 30%, whatever it is cost.

And I'm still with American ones now like that because they are way further ahead.

So that's kind of where I started.

That's where like the first chunk of like, proper money, not just Sainsbury's five years, came for our money.

This podcast is sponsored by Low Pay.

Low pay is half the price of sum up and zettle.

So you keep more the money that you earn rate start at 0.79%.

And did you have people around you at the time?

Because this is all new to everyone, wasn't it?

You know?

Yeah.

Do you have people around you at the time going, but what, what, what?

You're gonna be like a.

You're gonna sell your.

Your story, you're gonna sell your blogs and stuff, Surely.

My parents look at me sometimes and go, like, I just don't know how you make money, you know, my dad's really old, old school.

He's like, what?

He used to work in an office and he'd be like, well, who'd be my secretary these days?

I'm like, dad, you don't have a secretary these days.

You get all yourself.

And he's like, what?

You know, he turns up for a zoom call in shirt and tie and they're like, they're in their shorts and T shirt.

He's like, is it not cricket?

So did you have like family around you sort of going, really?

Really?

Yeah.

I guess maybe.

I don't remember specifically.

I guess they probably wore.

They may not have said out loud, but they could have been like, what is she doing?

My husband was great because my husband at the time was working in digital marketing, so he was fully on board.

Like, it was nothing in the food kids space.

It was like very corporate.

But he was probably ahead of a lot of people in terms of, you know, seeing that, yeah, you can make money online.

So he was all for it.

Yeah.

And then obviously moving forwards, you know, your website and blogs and then Facebook starts to.

Do you have like a Facebook group?

Did you go down that sort of avenue with a Facebook group?

Yeah, so Facebook was probably the first platform that really kind of started to gain.

Gain traction.

And yeah, I set up a Facebook group as well.

Um, and then in Instagram, probably when video started on Instagram, that's what really.

When my Instagram started to grow.

I mean, it was, it was okay before, but obviously video is a lot more engaging for food content, isn't it?

Yeah.

And, and then, yeah, TikTok came after.

Were you like, TikTok, what's this?

And then you must have looked at it and gone, yes, this is it.

This is where, this is where my business is going.

I actually made a massive mistake.

And it was just people dancing and lip syncing.

That's all it was.

And I kind of had seen it and it was, oh, okay, that's ridiculous, I'm too old, I'm not getting involved.

And they actually called me, trying to get me on the platform, saying, we're trying to expand it into more of a general social media.

And I was like, yeah, yeah, I'll have a look.

And they're like, look, if you get on, will help you.

And I just, I didn't do it.

Can you, can you believe this?

I had TikTok themselves reach out to me, trying to get me on.

I was, oh, whatever, I'm not dancing and lip syncing.

That was a big mistake.

You're like the manager that rejected the Beatles kind of thing at the very beginning of it, of its journey.

So they actually phoned you.

They, they, they went out and sought you, sought you out.

And I think, I mean, not just me, I imagine they.

Oh, yeah, all over.

They probably have people in every country.

So they probably had a team for the UK that were like, right, let's find creators that are posting on other platforms and try to get them on to this one.

But yeah, key.

So can you remember like how many followers you had on Instagram at the time and how big your Facebook group.

Was and can't remember at the time?

No, but it must have been quite big for them to sort of take notice.

And you know, you've, you're well niched within that kind of sector.

Isn't the food sector?

I guess they probably from their point of view, they were, yeah, trying to, to make into a more general social media platform and they probably looked for people in different categories.

You know, people talking about music, people talking about pet grooming, people talking about food, people talk about, you know, they probably went and saw out a big chunks of people within each of those categories, trying to move them over.

Yeah.

And was there a decision for you?

Like, because sometimes I sometimes feel that it gets to a point where there's so many platforms and you're like, do I focus on Facebook, do I focus on my podcast, Do I Look at TikTok, YouTube?

Where do you.

How do you make the decision as to where you want to put your effort in?

Was there a choice like do I go down the YouTube sort of way or do I go stay on TikTok or do I start Tick Tock?

What's the sort of planning behind that for you?

Where was the decision making?

I think it's evolved a lot over the years.

Like I used to do a lot of YouTube content, like Long, long form content, but it's very, very time consuming, like filming those type of videos.

It's long and the editing is long and I stopped and now I only post like shorts.

So I post like the short videos I post to the other platforms.

I put those.

I don't do long form content on TikTok anymore.

I just find it too much.

And it's not that I don't think it's a good platform, but it's just a case of you have to choose something.

You know, you only have so many hours in a day.

But what I always say to people is just choose one platform to focus on, but you can still cross post that content everywhere.

And I do think TikTok's a useful one to focus on at the moment because they do seem to be always ahead of the trend and ahead of the curve in terms of what they're doing and what's popular there and what works.

So I think if you do focus, focus on Tick Tock, you can cross post to Facebook, to YouTube shorts, to Instagram and it will still be good content.

It will still be relevant content and kind of up to date in the, you know, in the style that videos are.

Yeah.

Okay.

So, I mean, I know a lot of pet groomers, a lot of my audience are on Tick Tock and I think they like it because obviously it's short, it's punchy, you know, they, they get a lot of information from it.

But there's also a lot of people I know that are doing lives as well.

So they might be like, come and groom a dog with me and watch me do a, do a haircut and stuff like that.

Which again, is engaging for people, not only dog groomers, but also the public as well, because they want to see this.

Obviously dog groomers wave this magic wand and this dog comes out looking awesome, but they want to see how, how it warts and all what goes on.

So Tick Tock seems to be a very popular platform for, for pet groomers.

So maybe we can just sort of focus on, focus on that and start looking at sort of.

I've written down like TikTok tactics.

So like, maybe just start off with like followers and how, how do we position ourselves on TikTok and then how do we engage in bringing new, new people into our, into our platform?

I think the first thing is just being consistent, as consistent as you can.

And I know it's difficult for your audience, like, because your main job is the actual grooming business and like social media will always come behind that.

I totally get that.

But being as consistent as you can, even if it's just posting three times a week, just sticking to that three times a week and just keeping the content flowing, because one thing TikTok doesn't like is people taking these massive breaks.

And you will find that your content is just not being shown to people.

So the more consistent you can be with whatever schedule that is, if it's three times a day, if it's three times a week, that's absolutely fine.

But just trying to keep to that consistency.

So what I would say is do yourself up like a little content calendar, decide a realistic posting schedule for yourself, what you can stick to and do that for a month and see how that feels and then see, can you up it basically and post different types of content.

Use that month or two months or three months or whatever it is to post loads of different types of content and see what lands.

Because very quickly you'll get an idea of what people like, what they're engaging with, where you know what's getting you the views.

So is it like very educational content?

So Are you talking about the actual education behind grooming a dog or, you know, different types of breeds of dog, how often they need grooming, whatever it may be?

Is it, is it.

Do people like you talking about products or product recommendations, that kind of stuff, or is it more like entertaining?

Do people like when you post funny videos about dogs doing stupid things at the groomers or, you know, what is the.

By posting as consistently as you can, you'll get an idea of what your audience likes watching and then that will kind of evolve your posting schedule as you go forward.

And I think I remember from your talk that you did in Ashford with us, I was kind of going down like the metrics, so you need loads and loads of followers.

But actually you corrected me and sort of said, well, actually, do you need loads and loads of followers or is it better to have lots of a bunch of engaged followers rather than like a hundred thousand and just doing it for the metrics, but better to have a smaller audience that's engaged with you 100.

And especially on TikTok, because Defong and I spoke that day about viral videos.

Everyone thinks I just need a viral video.

I need a viral video.

And you, you don't because it just doesn't.

It brings in people that aren't actually interested in the rest of your content.

What you need is consistent content that's reaching people that are interested in what you're posting about.

Because if you get a viral video, 90% of the views are coming from people that have zero interest in dog grooming.

They might not even have a dog.

So it's like, you know, what is the point?

So your goal is not to go viral, it's just to have consistently good videos with good views that are reaching the right audience.

Yeah.

So like that.

I suppose this takes some of the pressure off us, doesn't it, thinking, oh, I need to have loads and loads of followers to do really well.

But the.

Take the pressure off ourselves and just say, just focus.

I, I try and set a low bar for myself in the fact that if I just help one person that's good enough sort of thing, I don't try and go out and, and help loads and loads of people because, you know, it puts yourself under too much pressure, doesn't it?

Yeah, absolutely.

And then I actually noticed this morning, so I did a TikTok live this morning and I'm, I'm listening to your, your advice about consistency and I'm now thinking, well, once a week's probably not good enough.

You know, I probably need to Follow the.

I'm trying to do a live every Tuesday morning so people know where I, where I'm at and they can talk to me and ask questions.

And then I suppose I should follow that up throughout the week with some videos to like you said, keep that consistency going.

Yeah, I mean you, what you could do is that if you've got a certain topic you're talking about on that Tuesday morning and you have that discussion for half an hour, whatever it is, go away that week and break that down into like three or four different points that came up or discussion points or pieces of advice or questions and put that into a video and be like, in my life this week we talked about blah, blah, blah.

And you can do like, you know, a really short 30 second, one minute video just going through that.

And then it tells people as well that you do these lives every week and it's just about not having to constantly come up with all these new content ideas.

So I guarantee that in those lives is your content for the rest of the week.

Yeah, yeah, definitely.

And I was actually, whilst on the live, I was looking at my Facebook group and I was looking at the questions that are coming in to the Facebook group then on.

So the content's all there all the time, isn't it?

And it's the same for pet groomers.

Like they, throughout their day when they're grooming like three, four dogs a day, there will be loads of stuff coming up for them with those pets, like behavior, skin issues, coat types, customer issues, you know, reviews like payments, money.

There's.

There's so much, isn't there?

Just in our day to day.

Oh, there's so much in dog group.

I mean there's so much you could talk about and especially you know what dogs are coming in this week.

So you could sit down say on a Sunday night saying, I've got Billy coming in tomorrow who's got allergy problems.

I've got Timmy coming on Tuesday who's a nightmare and hates being groomed.

So there's your content laid out for the week because you know the dogs will be able to dictate your content for the week.

If you want to do videos about the dogs and you know how you groom them, why you groom them a certain way, what products you use, that's your content already set out, that's a schedule is done for you.

Yeah.

And how did you, did you ever have any sort of thoughts about getting your.

I.

Sorry.

So get your face out there, get yourself in front of the camera.

I have a Lot of clients that really struggle with that, that they're like, no, no, no, no, I'm not getting how, how did you overcome this?

Did you have any of those sort of thoughts?

It is hard and I think it's just a case of you just got to do it and again, give yourself that month and at the end of the month you realize it's actually not as bad.

And that is definitely something I think, I hope people will take away from today, that if you do want to get into more content, it's just so set yourself a challenge for four weeks.

See what you can produce.

Push yourself out of your comfort zone, even just a little bit.

So if you really hate showing your face, what you could do first is start with voiceovers so, you know, you can film yourself grooming the dog, whatever it is you're doing, and then afterwards go back, edit it and do a voiceover.

So that's like a first little step into it.

Then the next week, maybe you can show yourself in the footage.

So you're not necessarily talking to camera because I know that is difficult.

But you're showing yourself in the footage.

So people are getting a little bit of a connection with you, but you're not talking to camera.

And then slowly you might find yourself, actually, I might be able to say a few words.

I might be, you know, you don't need to come on and do a full three minute video speaking to camera when you've never done it before.

Like, there's just little ways that you can kind of slowly introduce yourself and make it a bit easier.

Little steps.

Love that.

And then it just builds your confidence up, I suppose.

And I suppose when you put those first videos out, you're like eagerly watching, like, what has it got?

And it just reassures you that everything's fine, everything's okay, you'll be all right.

And what kind of technology do we need to, to be successful on Tick Tock?

Is there, I mean, have you got like a studio with lighting and tripods and cameras everywhere?

I've certainly worked with mentors that have got like cameras all over the place,.

You don't need anything.

You, you know, you've got your phone, you know, some kind of tripod maybe.

And especially when you're, you know, if you're showing grooming a dog and you want to move the camera around, you might want to, you know, a tripod that will go up and down so you can get like different angles.

But like, I mean, we're talking probably 15, 20 pounds on Amazon, you know, nothing Expensive lighting.

It just depends what the lighting is like in your grooming studio.

Like it could be great lighting.

You could have lovely natural light.

Especially at this time of the year, it's getting easier because, you know, the days are longer, the light's a little bit brighter.

So like this time of year I very rarely use any lighting.

During the winter I might use a little bit, but again we're talking a little tabletop tripod, ring light.

Like nothing expensive at all.

Yeah.

And I remember you saying on the, on your talks like you've done recipes in your kitchen.

In the, in the background's a bit of a mess.

You know, breakfast is still on the side and stuff.

Like I love that.

You know, it just shows that you're like a person that is like one of us sort of thing.

You know, that's the thing.

When, when food video content started, it was very polished and perfect and I struggled with that because I'm like, I'm still a mom trying to run a house with kids and you know, I'd send them off to school and the place would be a mess and I'd feel like I'd have to do this big tidy up just film recipe.

And now I'm not.

Whatever.

Like the Weetabix is still on the side, the dog is walking in the background, drinking water, laughing and making noise.

And before I'd stop the video and get a.

Now whatever.

Yeah, yeah, take me how you find me.

So I think scroll on by in a way.

So you know, TikTok is free as far as I'm aware.

I've got an account, it's free.

So there's no sort of investment there.

The equipment we've probably got in our pockets already or you're probably listening to this podcast on your phone.

Phone which can do.

We can.

Which can do the videos already.

So you're there content wise.

Like what are you using for editing?

What kind of apps or software?

I use Capcut on my phone so that I do pay for the pro version but there is a free version.

So again you don't have to invest.

If you know any courses on.

I mean I've started using Capcut and you know it's a, it's a minefield like going through it, trying to find things and it takes, it's taken me a bit of time to work my.

Get my head around it.

Yeah.

But it's kind of, it's one of those things where you'll probably find your own.

You're using the same stuff over and over again.

Like, you know, the same things to edit and it will become second nature.

Like, again, it's just, you know, you've got a month, give yourself a month to get to grips with everything.

And I guarantee, like, you will, you'll be fine with it.

You're smashing it out with Cap Cut and then, you know, is there any particular account that we need to set up on TikTok to get.

To move forward or.

Sometimes I set things up, I'm very much a, oh, let's just do it and don't really think about it.

But then I sometimes wonder if I've set up the right account.

You know, am I a creator?

It's a bit like Instagram.

You had like a profile, then you could be a creator and, and all sorts and you have to change your accounts over and stuff.

Yeah.

I think unless you're planning to sell yourself on TikTok, just say the general creator one, don't do the business one, because they can suppress those accounts a bit because they are businesses rather than just normal everyday people.

So unless you plan to sell.

So if you've got products yourself that you want to sell, say on TikTok shop, I would just go with a normal creator account.

That's enough.

Okay, cool.

And then, you know, when it comes to obviously making our videos and stuff, we do, we then need to like, start thinking about titles and descriptions.

How do we work that out?

Is there any top tips around that?

I think just make sure you're describing what it's actually about.

So getting the keywords in there.

So if it's, you know, I grooming a nightmare bulldog today, you know, get that in, you know, get, get it in, get it in the caption, get it on the screen as well.

So at the very start of the video, you know, you have the title written as well, because this is all SEO for TikTok.

So the more information you can give TikTok about the video, the better it will know what it's about and it knows who to serve it to.

So if it's nightmare bulldog grooming, it's in the caption below and then also put like a header on the video as well.

You can either keep it on throughout the whole video or you could just put it on for the first like four or five seconds.

And it's just about getting those keywords in there as well.

And if you are doing a voiceover, getting that in as well.

So getting today I groomed a nightmare bulldog, you know, getting that in, in those first few seconds.

So it's telling people what it's about and it's also telling TikTok what it's.

About and do you use like hooks?

So like in the first few seconds, like telling the user, you know, what do you see, like carry on watching to learn more or stuff like that?

Or is that all old school now and doesn't.

I think it just depends on your type of content.

I don't, I try to use more visual hooks because obviously I'm, you know, I'm talking about food.

I feel like if I can catch people's attention in the first few seconds with a really good visual of the food, that's kind of my hook.

But for something like where you're showing, say you're showing yourself grooming, if you, if something funny happens later on in the video, you could clip that to the very start and say, oh my God, I can't believe this happened when I was grooming this bulldog today.

And then you kind of go back to the start of the video and do, you know, it just depends on the type of content that you're posting, that it can be a super visual hook or it can be like a spoken hook as well or, or like a written hook on the screen.

Yeah.

And I noticed this morning, so I've been, I have listened, I listened to your talk and I've remembered like bits of it and like what I wanted to focus on and I've been doing these Tuesday morning lives and I've been thinking about my, my tick tock tactics.

Now I've been looking into like you need people to send you like pride, like prizes or hearts or someone put a hat on me earlier today and stuff like that.

I'm not quite sure what all this is about yet, but one of the things I was thinking about is like you're saying that hook and talking about what you're, you know, telling people what you're talking about.

And I noticed that I kept mentioning pet grooming, a pet grooming business.

And the AI was picking that up, going, he's talking about pet grooming business and questions.

And then it's sending it out to people, isn't it?

Trying to, trying to find people that would be interested in that.

Yeah.

Because what TikTok does is it will push your content out to some people that already follow you, but also it will push it out to other people it thinks will be interested.

So if someone else has watched a pet grooming business advice video a couple of days ago and maybe interacted with it, liked it or saved it, they're more likely then to see your content because you know they've already interacted.

And I think that's how TikTok is kind of has differentiated itself from the other social media platforms, although they are now following suit, is that they're 100% focused on this interest algorithm.

So everything is based around interest, not necessarily who you follow, but what you're interested in, what you watch.

So if you watch a video for three seconds and then flick away, TikTok is like, she's not interested in that.

Whereas if you watch a video all the way through, it'll be like, oh, she's interested in that.

I'm going to show her more.

And you, you will find that on TikTok that if you are just kind of random scrolling and you watch a video about something, you know, just completely random, you go down that road, someone on a motorbike trip to Guatemala, like you have no interest and you've never followed anybody.

But you will find in three or four videos time it shows you another similar one because you've watched it and you've maybe watched it all the way to the end or you've interacted with it in some way.

Yeah.

So you then start going down that rabbit hole and you have to purposely watch something else.

So like get out of that rabbit hole and get in another one, don't you?

You have to search something else to start going down a different, different avenue.

Definitely.

And I, I noticed that I started because I every not.

I do, I wasn't rigid, but every now and then I'd say, right, if you got a question about pet GR in businesses, you know, let me know.

And the AI was catching that.

And I could see it popping up and, and sending stuff out.

Then obviously we got people sending me like oranges and peaches and stuff like that.

And I think that's a monetization sort of thing.

Or.

Yeah, gifts, I don't know.

But like gifts, they can, they pay for that.

So the gifts would be worth, I don't know, they could be worth like a pound or five pounds or whatever.

And then I think TikTok take a pretty large chunk.

So what you get is probably half or less.

So do you, would you class yourself as a, you know, your business?

Are you a creator or an influencer?

And what would you say was the difference?

If there is a difference?

I don't know really.

I like to be honest when, you know, we gotta fill out a forum and ask you what your job is, I always struggle.

Like I'd like stayed in this one little line with my job is it's difficult.

Like I, a lot of people don't like the word influencer.

I'm not a massive flat fan because I do feel like it, it's got quite a negative connotation to it.

Like I do like creator better.

I think it's, it's a nicer word with nicer connotations.

I think influencer now has kind of gone very negative.

Yeah, but yeah, I don't know but.

Tick Tock content creator.

Yeah.

Be your sort of job description these days, would you say?

I wouldn't but see I wouldn't just say tick tock because I feel it's you know, more encompassing than that.

Like my website is still very much my core base of all my work.

So I think content creator probably encapsulates it all.

And then where do we get to like with monetization how do people would be like how do you actually make any money out of Tick Tock?

And I struggle with this like concept and like is it possible to make an income out of having being a content creator?

Obviously people shouting at me going of course it is.

You see them all the time.

But how so?

On TikTok there's different ways they have something called the.

I think it's called like the creator program where they will pay you for posting.

I'm not sure how many followers you need.

I think it's probably like quite a decent chunk, maybe like 10,000.

But basically if you post videos over a minute long and they're watched by so many people, TikTok will pay you.

On any subject or a subject that Tick Tock want you to talk about.

I think anything as long as it's not like a band.

Yeah topic, you know, it's just bringing.

People into the platform that.

Exactly.

And keeping them there.

The only thing about that is that I think people that are doing that and doing that really well are doing it full time.

So you know your kind of audience where people are actually running, you know, physical businesses, it may not be achievable because it is pretty much a full time job for anybody that's doing it the other way to do it and it's great to dip in and out of is TikTok shop.

And this could be a really good one actually for your audience because you will just make a video.

I think you need a thousand followers to be able to sign up for, for TikTok shop.

But it's basically just like an affiliate scheme.

You know the way people link to like Amazon affiliates And they make a bit of money on Facebook or Instagram, the same on TikTok, but the, the affiliate rates are higher.

So you can earn more money recommending products on TikTok than a lot of other other platforms.

And it could be anything, you know, if you think of anything dog related or grooming related, if that product is on TikTok Shop you can link to us.

So it could be, you know, you could make a video about my favorite shampoos.

Yeah, shampoo brand or.

Yeah, brush or combination.

Exactly, anything.

And make a video and then link to it on TikTok shop.

And then if people buy that, you make a commission and there's very little work involved because you're not physically involved in the product or buying the product or shipping the product.

Like it's totally out your hands, you're just pointing people to where it is.

And if people buy it from your link you get a small cart.

So I think that could probably be a bit more of a realistic way of people earning a bit of money from Tick Tock, like for your audience.

So it's not something you got to do full time but you can kind of dip in and out of it.

And does that rely on the, the brands setting up a tick shop, Tick Tock Shop and like listing their products on there and everything?

I'll take.

Yeah.

So yes, let me get my phone.

So I, I mean I don't do it as much as I should.

It's something that I do more.

But again your plan, we're all trying to.

So if we.

You see this, probably easy to see but if you go into shop.

Yeah, I'm going to put in dog shampoo.

Yeah, it's quite a selection there, isn't there?

Yeah, there is.

I have that one.

I could link that there.

Yeah, it's finding the brand that you want to work with, I suppose.

And then.

Yeah, then talking about it and putting it in your, in your video it.

Will tell you if you can link to it.

So sorry because I am signed up as a TikTok Shop affiliate.

So there it says I could earn £1 20 per sale.

So for an 11 pound 99 bottle of shampoo, if someone buys it, I get 1 pound 20.

You need a thousand followers to be able to sign up for that.

But I mean you could, you could get to a thousand.

If you put a bit of work in for a few weeks you can get yourself to a thousand and sign up.

I think it's just an easy way, a little bit of extra money and there's the thing, like a year ago there was, you know, a decent amount of products on Tick Tock Shop.

Now it's gigantic.

Like all the big brands are getting on there.

I think even in six months time it's gonna, it's, it's a major rival to Amazon.

Right.

So it's just going to get bigger and bigger.

So if you're, if you're grooming a dog and you're live on Tick Tock or you've put a video out there and I don't know, you've learned, you've learned a particular technique for a book and it's on the TikTok Shop.

You could link to that or you've used a particular comb or scissors or clippers.

There's so much, there's so much equipment people use throughout their day and, and the thing I love about dog groomers is they're always, they're so keen to learn from each other and they're like, the questions are, how did you achieve that haircut?

How did you achieve that style?

You know, and they can just like tag their favorite products and then obviously.

Make a little bit look around what you already have in your salon.

Like you don't have to go out and buy, you know, all this new stuff, just look at what you have and go see if it's on Tick Tock and it and thing as well.

It doesn't have to be just stuff that you use grooming because you know your audience are experts in dogs, in everything.

Dog.

Yeah.

I've got a friend who's a dog groomer and I ask her everything about anything got to do with the dogs.

I probably annoy the hell out of her, but because I know she's an expert, she's an expert in anything.

So even you know, bowls or.

Yeah, anything, leads, harnesses, like anything dog related you could talk about and you, you are an expert.

People will trust you, they trust your opinion.

Just talk about it, link the product and make a bit of money from it.

Yeah, brilliant, brilliant.

I love that.

And you said earlier about growing your list to like over a thousand followers.

Is there any sort of, is it just a case of you, you'll grow that organically and you'll just like by putting out there and going on to TikTok and putting the videos it will organically grow or do we have to go and seek out our, our sort of ideal customer?

I think just if you want to get to that thousand level quick, in order to sign up for TikTok Shop, you need to put out as much content as you can over the space of a few weeks or a couple of months and just to get your numbers up because the more you put out, the more will hit people and the more you'll realize as well what kind of content is landing and what you need to do more of.

So although I, you know, I do say, you know, do three times a week when you're starting with, if you really want to grow quickly, the more you can put out whilst also remaining consistent, the quicker you will grow and the quicker you realize what kind of content is hitting.

And just ask people as well.

Like ask, ask family and friends, ask your customers.

You know, you could have a little QR code at your desk and just be like, you know, I'm trying to grow my tick tock.

Can you come follow me?

Yeah.

I could imagine a dog groomer's desk having listened to some of these podcasts and there's like right now go and follow us on Facebook.

Now go and leave us a Google review.

Now go in.

Now go and follow us on TikTok.

Have you found us on Instagram?

Is like QR codes lined up.

I know, I know.

And that's the things like sometimes you got to just focus on one.

Yeah.

Because it can be, yeah.

Overwhelming asking people to pay for the groom.

You're like, can you follow me in these 18 different places?

But I leave a review.

But the thing is, you know, your good loyal customers will want to support you and if you explain it and if you say, look, I'm trying to grow my tick tock, trying to, you know, earn a bit of money from that and grow, grow that, get my, my business out there, they'll support you.

You know, people are not, people are nice.

That's it.

And I've been struggling with TikTok over the last year or so thinking about how it could help my clients.

Because you know, when you have a dog grooming salon, you're very like niched into your, a smaller area.

If you, if you groom dogs, your, your customers will probably be coming from sort of Maybe up to 15 miles.

Maybe if you, if you've got good strong advertising, cat grooming customers will come in a bit further.

But the, the struggle I was having was when you're on TikTok, you, you're going out across the world.

You know, how do you attract customers?

But this is a different, what we've talked about today is it's just a different diversification of income, isn't it?

If you link to shops and, and.

Stuff like That I think it's looking at it as like two sides of the business.

Like you have the actual physical business and the physical work of, you know, attracting local customers and grooming their dogs.

And then you have the social media side.

And the social media side will help a little bit with the local business, but it will really help you if you want to monetize in other ways.

And I think for people like your audience that, you know, at the end of the day, you can only groom so many dogs in a day, you can only work so many hours in a week.

If you can build yourself like a little kind of side income that's online, it might just help, you know, make things a little bit easier.

And especially, you know, in this economy with everything seems to be tanking and you know, as everything gets expensive, I understand people cut back on things that they see as luxuries, probably like dog grooming.

You know, they might reduce the number of grooms that they do in a year, whatever.

If you can have a little bit of almost like a little side hustle online, it will just kind of make that a little bit easier for you.

And your costs, you know, like you said, the costs are minimal as well, aren't they?

Yeah.

Price of a phone and, and your time.

So when I come, I get a bit nervous doing my lives on Tick Tock and there's a little, little bit of me going, what if someone comes onto your Tick Tock live and then starts like getting grumpy with you or being rude or.

I don't know if Tick tock allows that or they pick it up quick enough or just so it's like nasty things, you know, how do you, have you had this?

How do you deal with this?

How do you deal with that sort of negativity when you're on social media?

I guess it's.

It's up to you.

For a long time I would ignore it and I would like block people and just.

It never like really bothered me because I've got quite thick skin.

But lately I don't know if it's just my age.

I'm like, I'm mid-40s now and I just don't care anymore.

But I'm starting to bite back because I'm just like, you know what, I've just had enough.

And not everybody, like some people are just, you might tell, they're just maybe having a bit of a bad day or whatever.

But some people, I think Facebook for me is particularly worse for this.

That people will come on and say like really nasty things or just be horrible.

I just.

I've started biting back a bit now.

Not too much because you got to be careful.

You don't want to.

Especially Facebook can be quite stringent on you as the Facebook page owner.

Like, I wouldn't say to these people a lot of stuff that they say to me, but I do bite back in a way, let them know.

Like, you know, like someone was on my page last night.

I had something about a lunchbox.

I had ham and cheese, and she was having a moan to me about processed food.

And this was awful.

And I looked and in her profile picture, she was like drinking this massive pint of Stella.

And I was just.

I was in a bit of a cheeky mood yesterday and I just said, it's a lot healthier than that, Stella.

You're drinking Mic drop.

Just stuff like that.

Because actually, it makes me feel a bit better that I've just had a little of a swipe back at them.

Yeah, but it's up to you.

You can completely block people.

You could.

It's.

It's up to you how you deal with it.

But it's a fear, isn't it?

And it is fear that I do always have that little niggle just before I go live thinking, what if?

And I have to push that out of my brain and like, well, what if nothing happens?

And today I had lots of people viewing it, but nothing.

There was nothing bad.

You know, I had comments and stuff.

So it just re.

I've just to reassure myself that it's okay.

But there is some.

Some people will allow that to hold them back.

And it's a.

It's a.

It's a shame because, you know, more often than not, these things won't happen.

The bad comments won't come.

You know, that's the thing.

It's like, it is few and far between and especially when you're starting out, you know, when people get to, like, large accounts, it gets a bit more prominent, but by then you're kind of more accustomed to dealing with it.

But definitely when you're starting out, I wouldn't worry and just think as well, like, it's not a reflection on you.

This person doesn't know you.

They don't know anything about your business.

It's a reflection on them.

They're just miserable and they're sitting at home on their phone and I. I actually just feel sorry for people because I'm like, what a life.

Like, what a lie.

Sit home, your phone, abusing people on the Internet.

It's crazy, isn't it?

And how, you know, things move on very quickly.

And you have, you've been doing this 10 years, is it 12 years now?

12 Years.

So how have you managed to keep up with all the trends?

And do you have mentors?

Do you, you know, do you go to a particular YouTube channel to learn what's been going on or, you know, does tick tock help you, educate you on what, like what's coming out, what's new really?

I guess kind of in the early days I took like some courses and lear different things.

But now it's more learn as like, oh, if I see things are changing or there's different styles, I just try it out myself.

You know, I see what works for me, like in terms of videos.

So I'm always kind of experimenting with different style of videos, reusing content as well, which I think is a great one when you're, you know, you're busy.

You're also running a whole other business reusing content.

So re editing it in a different way.

So like, I did that this morning before I started talking to you.

I made a video a couple of weeks ago and I was talking to camera and making the video and I think I might put a voiceover on the bits where I was actually.

So, yeah, I think I started off the video talking to camera and then I was showing me making the video with a voiceover.

And what I've done today is I've gone in, I have removed the voiceover, removed the bit of me at the start and just made it a really short snappy video of the recipe and I'll put some music over it.

So just constantly reusing stuff that you have so you don't feel like you always have to be because it is super time consuming.

So like you could, for example, say twice a week do a video showing you grooming a dog.

And then if it's a particular tricky dog, you know, I, I don't know anything about dog grooming.

I'm gonna sound so nice.

People like, I don't know particular breeds that are difficult to groom.

You could cut that into a shorter video and say, here are my top three tips for grooming a flapperdoodle.

Are they hard?

They are.

They can be big.

They can be big.

They can be hard, you know.

Yeah, they could be idiots.

I know that curly.

So you could, yeah, you could get two pieces of content from that or, or say if you've done several grooming videos, at the end of the month, you could do a little compilation and be like these were my three favorite dogs that I groomed this month.

And show your three favorite dogs and why you like room them or you could be like, these were my three nightmare dogs.

You know, the three most difficult dog.

Whatever it is.

So like taking those pieces of content and, and holding on to them.

So like always save your content.

As I said when we spoke as well.

I have one of these hard drive.

Yeah.

That plugs into my laptop and like that's 14 years of work is on that.

So I always have content to go back to.

So save everything on a little hard drive and then just keep reusing that content in different forms.

Don't post the same video twice.

They don't like that.

But you can re edit it, clip it together with different things and it's fine.

They.

I'd lock that in a safe with my.

If I had kids kicking around, they'd be like, oh, what's this?

Let me see if I can look into this.

And then.

Oh, I don't know where all the content's gone, you know.

No, that is, I've had, I've had about 10 different versions of that.

So it's, it's also backed up.

Yeah.

The company.

So when.

Because these do break, you know, I carry them around all the time.

I go to and from my house, my office, whatever.

When they break, I go online and I got.

Okay.

But they download everything onto another one and send it to me.

So it happens about twice a year.

Yeah.

Back it up.

Serious business.

Yeah.

Whilst you're chatting, I was thinking about the monetization thing and I wondered, I. I was starting to wonder like whether if you've got a dog groomer that let's say they do four dogs a day, four days a week and they grew their Tick tock channel.

I was just wondering whether they could sort of diversify and go towards like whether they could make enough money.

And I don't know whether you can tell me this or not monetization, but whether they could make enough of an income to then start cutting down the amount of dogs they're doing per day and maybe just have one dog in their salon per day and make content around that and make enough income to replace their, their dog grooming salary.

Yeah, I mean it's totally depending what your goals are.

Do you know what I mean?

And this is the great thing about moving stuff online is that the possibilities are endless and it will just give you options.

And I think that's what's really important to people that are running business, that they have options and They've got different forms of income as well.

So that if you find yourself sick for a week and you can't groom any dogs and you don't have any income, at least maybe the online is still going or you have, like problems with the economy and you find that people are cutting back on their grooms, you've got the online to fall back on.

It's just about building different income streams, I guess.

So that, you know, things aren't as stressful for you because I, I totally understand it.

You know, having a small business is difficult and at the moment it's, it's getting harder and harder.

And I take it you run your, your, you know, you're an online digital creator and you run that as a business.

You know, I think you've got a small team and, you know, accountant and stuff.

Like, you just, you run it as a business.

It's not, it's not a hobby, it's not a side hustle, you, like.

No, this is a business.

I sit down, I plan it, you know.

Yeah.

And I think it's important to, even when you're starting out with content creation is look at, look at it as a business because I think you will treat it more seriously than if it's just, you know, oh, hobby.

Something that I maybe throw up at the weekend.

If you say to yourself, no, this is going to be like the second arm of my business.

I've got my dog grooming, my second arm is going to be my social media.

And you will start to treat it more seriously.

And if you treat it more seriously, other people will treat it more seriously.

Oh, it's.

Love it.

I love that.

Yeah.

You know, and I often say that just about the pet grooming, like, treat yourself like a proper business.

Take card payments, you know, answer the phone, stuff like that, and people will actually respect you.

Yeah.

And, and, and your business will, will be better.

Love that.

And so, you know, I suppose you were set targets by.

When you, when you had your little ones and your husband said, right, go and earn 500 quid.

And you're like, yeah, done that, completed it, mate.

And then there's like now going get a thousand.

You're like, yeah, done that, you know.

And did you just have yourself, like, incremental goals and then work towards those with your income?

Yeah, I think not so much with the income.

I think that, like, stopped after a while.

It was more about just growing, like growing what I'm doing.

And I'm still like that now.

Like, I'm still always like this Year in particular, like since January, I'm re evaluating a lot of stuff and deciding where to put like my time and my energy.

I'm doing a lot of work on my website, kind of going back through old content and updating it.

Like going back to a recipe, going, my God, those photos were horrendous like eight years ago.

And, and as well, like trying to make my, my life easier because constantly coming up with recipes and filming new stuff, like it's a loss.

So I'm going back to my old stuff and be like, actually that recipe was amazing, but I don't share it because I hate the photos.

So let's recreate it at the moment, like I'm doing at least one a week old, old content, updating it and just, yeah, kind of re evaluating a lot of stuff in terms of like where I spend my time and income sources and diversifying for myself as well.

Because again, like, you know, the economy and the situation that the whole world is in at the moment, it affects everybody.

You know, whether you have like a physical business, you have an online business.

I think it's really important that we diverse, diversify as much as possible our income streams just to protect ourselves.

Really.

Yeah, that's it.

And I was only talking to one of my clients earlier, before yourself, she was, she's a dog groomer, runs a salon and she's now looking to bring cat grooming into her, into her salon, into her life again as a diversification tactic.

And you've diversified your business in lots of different ways.

So.

And I suppose it's a lot of hard work to start with.

Like you've written books, they are hard work, you know, to do.

But it's a drip, drip, drip, isn't it?

Once you've written it and it's out there and you've got your assets out there, it starts to pay off frequently over, over the time.

Yeah, it's.

And again, that just comes back to having these different income streams of, you know, you and spending time on something as well that will produce results for you over time.

So for me it's worth putting say loads of effort into a great new recipe and spending loads of time like working on my SEO for the website and getting it up because that will live there for hopefully a very long time and will make me money with the ads on the website.

The social media is great, but the videos, the standalone videos alone are not like, you know, making me money.

So I'm trying at the moment to really put a lot of effort into the website.

I'm making my video creation as quick as possible because I think it's, it's great.

It's getting eyeballs and it's getting attention, but it's not necessarily making money.

It's still important but you know, I'm trying to focus on the things that do, focusing on my recipe app as well, of just like getting the word out as much as possible because this one thing I'm not really great at is maybe talking about things that I charge money for because I still feel a bit like weird about it.

But I have been trying the last few months just talking about like my recipe app a lot more because it, it's, it's brilliant.

Like I think it's absolutely incredible value.

For 4.99 you get this entire bank of recipes.

We have like over 500 now.

Every few weeks we update it and you know, so I'm trying again to put more effort into that and more effort into the functionality of the app, into the photos and also the promotion of it.

Yeah, it's driving it.

Your videos can then drive it into your world and then once they're in their world, they can look at your website, your books, your app.

You know, it's just that ecosystem, isn't it?

Yeah, absolutely brilliant.

Well, let's give you the opportunity to push your app.

Tell us about it.

Tell us about your.

You didn't tell us what it's called.

It's called My Fussy Eater.

So it's over 500 family friendly, kid friendly recipes.

So all super easy ideas.

I am not one of these people that uses like crazy ingredients that you can only find in a health store.

It's 50 guards by Harrods.

You'll think I've ever been in the food hall in Harrods.

You know, all my ingredients come from Tesco, from Aldi.

It's you know, very, very simple recipes, simple ideas, but easy ways to get a meal on the table in the evening for your kids.

Lunchbox ideas, healthy snacks as well.

You know, if your kids are snack monsters like mine, you're just trying to maybe cut down a bit on like the shop bought stuff.

Loads of snack recipes in there.

Basically everything you need to feed your kids.

Excellent.

Maybe if someone from a supermarket is listening to this, you never know and they want to like take your app on and you know, push it out to their own, to their brand.

That would be great, oddly.

Thanks.

Breeze evanes anybody, you know, QR codes along the shelves.

That would be amazing.

Find a recipe here for these foods.

But yeah, it's a passion, isn't it?

And it's a passion that you're also.

It fits in with my brand, isn't it?

It's a passion that you're, you're turning into profit.

Profit for yourself, for your family and, you know, serving others as well.

And that's what it's about.

Yeah, and that's the thing.

It's like, you know, it can feel, like I said, like sometimes I struggle with promoting stuff that I'm charging for.

But like I find it very easy sending people to the website because they're not actually paying me money.

Like I earn money from the ads that they see, but they're not physically partying with money.

But at the end of the day, if you're producing something of value to somebody, like, you know, absolutely, you deserve, you deserve to be paid for it.

And it's the same with social media content creation.

Like, if you're putting out really good, valuable tips, then what.

Why shouldn't you be able to monetize that?

Yeah, yeah, it's a, it's a, it's learning how, isn't it?

That's the, that's the thing.

So hopefully our little talk has kind of inspired people to look a bit more at their social media, have a look at their tick tock account and start thinking and start researching like how they could dive into that and maybe like you said, earn a few more, a few more pounds from there from their social media presence.

Yeah, I think like, I think in terms of taking away from this, if you want one, if you're just starting out in social media or you want to start, I would say give yourself a month coming, come up with that posting schedule of what you think is realistic for you.

Get those different content pillars.

So are you going to talk about, you could talk about all of them.

Preferably to start with like, is it educational tips?

Is it humor?

Are you going to do like funny videos about dog grooming?

Whatever it is, get those ideas and get it all into a little spreadsheet.

I have one.

It's just on my notes section on my app with all my content pillars and loads of different ideas so that I know on a Monday morning I can go in and plot things out.

Like right this week I'm gonna go do this.

So you never, I never have to sit down and spend like an hour planning my content.

Every time I come up with an idea, I whack it in my little table and it's always there.

And then things we talked about as well, is that looking at who's on your books for the week, who are you grooming, what kind of dogs they are, what problems do they typically have?

And use that as well to form your content because you will find that you have all the information, you have all the advice and the expertise.

It's just about coming up with that little schedule and then pressing record in the camera.

Yeah, awesome advice, awesome advice.

You know, it's all there.

It's all there.

It's just digging it out, isn't it?

Digging it out?

Absolutely.

Any sort of like insider knowledge or like, obviously tick tock's big at the moment.

It's growing.

Is there anything on the periphery that you're kind of keeping your eye on at the moment?

Anything coming through the tech world that you think might work, that might be.

In terms of new platforms?

No, I'm not.

Every.

So often something crops up, but I just, I don't.

There's a few things that come up and then they sort of fall flat.

Then they're like threads when you've done a lot and a.

There's a few other things that I can remember.

I didn't really get into it because I didn't think it was going to go anywhere.

Yeah, I don't, I don't think so.

I think, I think it's probably quite saturated.

I mean, I say that something might come up this year, but people only have a certain amount of time in the day, you know, to spend online on social media.

And I think these things crop up and people are like, oh, this looks great and.

But you find they fall off because people just, you know, people are at their limit between Facebook, Instagram, TikTok and Snapchat.

I mean, I don't use Snapchat, but I know some people do.

Well, it's been really interesting.

I've taken away bits that I'm going to go back and implement.

Definitely I'm rubbish at planning.

I'm a very like spontaneous kind of like Facebook post kind of thing.

But I need to get into the planning and it's something that I took away from our.

That's the thing.

By having like a content schedule like that, it's not set in stone.

So you suddenly come up an idea.

Absolutely.

Run with it.

Or something very topical is happening.

Oh, like today, for example, because I, I saw this this morning and I thought, because I knew we were going to have this conversation of using things in the news.

So have you seen there's this clip that's gone viral this morning about those dogs in China that escaped no, I've.

Not seen this yet.

Oh, well, it's heartbreaking.

They were filmed on the side of like a highway or motorway.

So they had been captured by.

Oh, God.

I don't even want to say, you know what happens to dogs in China sometimes.

I don't think about it.

They were, yeah, captured by those kind of people, but they escaped this whole crew of dogs and they were running down this highway to get home, all of them together.

And they were all different breeds, like small, large.

Some were injured and there was this like, corgi at the front, like, leading them all.

And they all made it back home.

You gotta go look for that.

It was.

It's just.

Especially at the moment, the world has just, like gone crazy.

It's all very negative and just.

It was really heartwarming.

And I just thought, actually that's something that, you know, if you're in the pet industry, you could make a really quick video of that.

You know, you could do a green screen thing where you just like talk over, you know, you could have the clip.

Yeah.

Of it and just talk over it.

And it's just, it's very topical.

It's very, you know, you got to do it very quickly because it has to be in the moment.

It has to be kind of the same day to capture the, like, the virality of the moment.

But yeah, anything like that, like little clips from news information, something that's trending about dogs, jump on it.

And I think the last thing to sort of really highlight, really, is stop trying to get perfection, stop trying to be perfect.

Because there's.

It just stops you from doing so much.

You'll never, you'll never do anything.

I mean, you.

If you think about your life, if you.

You have to be perfect, you wouldn't get out of bed in the morning, you know, and it's the same with content creation, you know, and you learn every time you learn a little bit more.

Like the next time you edit a video on Capcut, you'll get that little bit quicker, you'll know a bit more.

And now, again, that's why I say in a month's time, if you commit a month to it, you will be amazed what you will learn and achieve in a month.

And you'll look back and be like, I can't believe I used to find this difficult.

Yeah, crazy.

Thank you so much once again.

Just let us know what your website addresses.

Website is myfussy eater.com and how do.

People find you on Tick Tock Tick Tock?

I'm under Kira Atwell.

But if you go to my website, there will be links to Tick Tock.

All the links in there, apps and your blogs and your Tick Tocks and everything.

Well, thank you for your time.

It's been great speaking to you and I've learned, learned so much already to take away.

Oh, I'm glad.

I have a habit of posting, getting all excited, doing videos and then posting them all out on the same day.

I just need to spread it out.

You're like, ah, just spread it out.

Yeah.

So get in touch with Kira, go and have a look at the website.

If you do have a little fussy eater, the information might be helpful.

And then start thinking about your TikTok channel.

But yeah, catch up soon.

I'm excited to see all these dog groomers looming on TikTok now.

Excellent.

Thanks for your time.

Thank you.

Thank you.

Bye.

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