Hiring a demand gen manager in 2022 isn’t the most straightforward process. On the one hand, you’ve got people who can talk a big game and sound knowledgeable enough to breeze through every interview stage. But can they demonstrate a deep understanding of what it takes to be a demand gen manager in 2022?

With that in mind, Mark Huber, Head of Brand & Product Marketing, and Jason Widup, VP of Marketing at Metadata, talk through seven vital questions Metadata uses to interview demand gen candidates for roles on their team.

Bottom line, this is how you figure out who can talk the talk and walk the walk.

Find out:

• What metrics candidates should be looking out for
• Which answers demonstrate relevant experience
• What makes demand gen managers stand out

Tune in to the full episode to hear the seven questions you should be asking prospective demand gen managers.

00:00 - 00:31 Intro

00:31 - 03:06 7 Questions to ask your interviewee

03:07 - 08:46 What’s your approach to optimizing campaigns?

08:47 - 14:56 Which tools do you have experience with?

14:57 - 20:05 Do all B2B companies need to be doing ABM?

20:06 - 24:17 What are your thoughts on marketing?

24:18 - 30:42 What are some non-standard things you’ve done for campaigns?

30:43 - 34:53 How do you build an audience?

34:54 - 37:51 Are you more creative or analytical?

37:52 - 39:39 Summary

39:40 - 40:26 Outro