September’s Marketing Bulletin explores how the Almond Board of California is growing demand for California almonds in Mexico’s bakery sector. ABC’s Becky Jeffers shares how they identified Mexico’s premium bakery category as a strong opportunity for almond usage and how the organization is working directly with bakers, culinary schools, chefs and industry events to inspire new almond-based products. From hands-on workshops and major trade shows to an upcoming harvest tour in California’s Central Valley, the episode highlights how education, creativity and personal connection are helping bring almonds to the forefront of bakery innovation in Mexico.