Freelancer Visibility Series #3

This episode is for every freelance marketing unicorn out there who’s doing the work but not fully stepping into the spotlight. If you’ve ever thought “I don’t feel expert enough to be on a podcast,” this conversation will flip that script and show you exactly how to leverage podcast guesting to bring in real revenue.

My guest Beth Nydick is dropping truth bombs left and right about visibility, confidence, and the strategy behind getting paid from podcast appearances (yes, paid). She’s the ultimate media strategist for coaches, consultants, experts, and authors ready to get seen and paid. Featured in Oprah, Forbes, Business Insider, and on shows like The Drew Barrymore Show and The Tonight Show, Beth helps her clients turn visibility into sales. She shares how she landed a $50K contract just from one interview and how you can use podcast guesting as a tool in your own marketing strategy or for your clients.

Listen to learn more about:

• The real reason podcast guesting is a powerful sales tool (not just for exposure!)
• The 3 types of podcasts and how to use each to build your brand and credibility
• The biggest mistakes freelancers make when guesting on podcasts—and how to avoid bombing your interview
• Beth’s signature M.I.C.S. Method to turn a podcast interview into $10K+
• How to confidently share your origin story (even if you’re new!) and get clients into your DMs after one episode

You don’t need to be famous. You don’t need a million downloads. But if you’ve got a strategy, a little confidence, and this episode in your ears, you can make $10K from your next podcast interview.

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Links Mentioned in the Show:

• Grab Beth’s FREE Make $10K Interview Checklist: https://courses.bethnydick.com/10kchecklist This is the roadmap you need to systematically build buzz, engage the audience, and sustain momentum before, during, and after the podcast recording. It's your behind-the-scenes blueprint making $10k every time you step up to the mic.
• Earn Your Happy Podcast with Lori Harder https://loriharder.com/podcast/ 
• Cubicle to CEO Podcast with Ellin Yin https://www.cubicletoceo.co/podcast 
• Brenna McGowan, copywriter, pre-launch strategist, & creator of Anticipation Marketing™ https://brennamcgowan.co/
• Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!

Connect with Beth:

• Instagram: @bethnydick
• Facebook: Beth Nydick
• Website: https://bethnydick.com/ 

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr 
• Facebook: @emilyreaganpr

3 ways we can work together: 

1. Need to build your digital marketing skills and set up solid workflows so you can confidently put yourself out there for freelance work? Get on the waitlist for the Unicorn Digital Marketing Assistant School where you'll learn in-demand marketing implementation skills to launch or grow your work-from-home business. I also share job leads directly with students, making this a true gateway to flexible, meaningful freelance work. Ready to get started sooner? You can jump into the self-study program right now.
2. Already doing marketing work and have a few clients? Want a stronger referral network? Apply for our Digital Marketer’s Workgroup—a tight-knit community of freelancers just like you. Inside, you'll get behind-the-scenes support, advanced trainings, and troubleshooting that every solo marketer needs. Plus, I’ve shared over 3,000 job opportunities with this group—exclusive leads you won’t find anywhere else. If you're ready to grow your business and connect with a supportive network, join us here!
3. Looking to hire a Digital Marketing Assistant? If you want to expand your team & grow your business, submit your job opportunity here. I'll share it with the skilled unicorn marketing assistants inside my workgroup totally free.

  >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

According to my guest today, podcasts are the number one utilized PR tool for experts looking to scale and grow their businesses. So if you are a marketing freelancer wanting to book more clients, listen up.

Hey, I'm your host, Emily Reagan — a fellow marketer, a mom of four, a Sheepadoodle owner, and a margarita lover.

My last two guests on the show, Rob Marsh and LaurieAnn Murabito, talked about visibility. Rob discussed the authority framework for really positioning yourself as an expert. LaurieAnn gave us a taste of what speaking can do for our businesses.

Today, I wanted to drill down into something I think is the easy, low-hanging fruit: guesting on podcasts. And this goes far beyond visibility. My guest helps us monetize our speaking gigs so that we can actually book clients. She’s a perfect example—she booked a $50K contract from her own podcast guest appearance.

What we're doing here is harnessing the power of storytelling, capturing attention, building trust, and converting audiences using something we already know how to do as freelancers. We just have to get over ourselves when it comes to putting ourselves out there and looking for these opportunities.

Today, my guest is Beth Nydick, one of my friends. Yes, I’ve eaten sushi in bed with her! She’s the ultimate media strategist for coaches, consultants, experts, and authors. She’s amazing at listening to your podcast interviews and giving suggestions to captivate the audience and lead them toward more leads and sales. She ensures your message converts.

Beth has an impressive background in PR and TV—she’s done it all, including acting. I love the confidence she exudes; you just soak it up when she’s in the room. She has a proven track record and has been featured in Forbes, Business Insider, Oprah, The Drew Barrymore Show, Dr. Oz, and The Tonight Show. She’s a powerhouse here to help you make $10K every time you step up to the mic.

Emily Reagan

Hey, Beth, welcome to this show. I am so excited to have you continuing this conversation about visibility. First, tell everyone Hello, the usual a little bit about you. I'm most curious how you ended up in online business.

I didn't want to get a regular job, to be completely honest. I was like, you know, my friends were like, becoming real estate agents, and after my kids went to elementary school, and I was like, I've always been like a techie person, like I had a radio shot computer when I was eight, and I was on, I gotta tell you this story. I was on a message board that was about Doctor Who, which is like a British BBC show which I didn't know existed. Remember, this was eighth grade, so it was the last century, and I wrote, is Doctor, oh, not Doctor, Doctor Who, doctor, no. And I, I literally wrote, does Doctor No. Mean, you never say yes. Like, I didn't know what it was. It was very innocent. And then I realized, after I got banned, that I was the only girl. So they took it like a sexual way, because these were like 14 year old boys, and I got banned because they were probably all nerds, but the way that I got into digital marketing was how to use what I could do naturally to help people. I've been OG I've been in this field since 2007 this is not my first business or my first rodeo, but what I really love about it is the availability to have an idea, create a product around it, and then push it out, or just have an idea, like, go I went live on my Instagram this morning for like, think five or 10 minutes, and I just talked, and I loved the idea of being able to share your ideas. It goes back to my journalism training, and I really just kind of fell into it. I was teaching women how to make roast chicken and sauteed broccoli in my house, and I realized I could go on social media and share those recipes and start making dinners with people, and that went into like, where is it a book deal, right there my book, which eventually turned into me running a PR firm and now teaching people how to make 10k for their next podcast appearance.

I think that's so relatable, because it wasn't just one thing and stay there forever, right? I think everyone in my audience is like, how do I grab all this crazy background, experience and education and then put it into a job that works? And hello online in the marketing, that's it. This is perfect. I don't

think you can cut like, I'm not one of those people. And I feel like many people that follow you and I are not like I want to do. I want to be additional marketing assistant, or I want to work in digital marketing, right? I want to make an impact. Honestly, I'm not much much of an impact. I'm a permission. I want to give women permission to be themselves, to to shave off their trauma and just be honest and real who they are. And I, honestly, I come to that from a lot of being growing up in North Jersey like I didn't realize how much my jerseys was different than I walked into this digital space and made friends, and how much I wear black, but all this, but all that stuff, it really comes down to. And I. You know, we all hate the word authentic. We all hate the world the word vulnerable, but it's just being you and figuring out who you, who you is. Somebody put this quote up recently that I shared, and it was like digital entrepreneurship is like personal development on crack, and nothing has been truer than that statement. Like, Oh, I agree.

I feel like I am a completely different person because I accidentally started a business and went into this world, and it's almost like the have and have not. There's like, we took that matrix pill, and there's a whole new world out there. And I was sharing this, this is a little team I but I was sharing this with my work group. I'm like, wow, I went to this divorce support group, and nobody there had ever heard of boundaries. I'm like, wow. Like, that's like, what we learn in business right away, and we push ourselves there and as freelancers and service providers, and I just, it just kind of clicked with me. Like, wow, there's so much I'm taking for granted that I'm learning on this journey, and it's applying to my personal life and how I'm mother. Like, it's really kind of fun, but you're right. I don't set out saying I'm going to be a digital marketer and I'm going to be an influencer. I just knew I had talent, and I that what you said at the beginning is helping people, and that sounds so freaking cliche, but I was just talking to one of my marketing she's leveled up out of assistant, as many do, and she's like, wow, I have this nonprofit, I'm so excited about their impact and their mission. I'm like, that's what we're here for. You know? We get to use our skills for good. It feels really good. Yeah,

making a difference in people's lives, like I was, we were sharing before, and I'll, I'll be vulnerable about this, like people do tell me often how I've affected them, and I don't know how to receive that, you know, because it's just, and I know you do the same thing, like we're just having a conversation. It's because we've been in this for so long, because we've worked personal development. I did landmark in the past. It's like you're at a certain place in your life and age, right? I've been married 25 years, I have kids in college. Like what that looks like is just different. And people who don't grow up in the kind of did 2007 to now, I'm not going to count to how many years that is, but it's a long time. And, you know, my friends who are outside the sphere don't always understand it. That's what we always go back to, like your mom and your best friend, and the only ones that you know that are going to like your stuff on Facebook, everyone else is going to be a client or, you know, people in a community, it's not going to be your friends from high

school. They don't get it. Yeah, no, they really don't. Okay, one thing that you have, and that I want to talk about right out of the gate is confidence, because I know my my freelancers, my unicorns, will struggle without putting themselves out there and feeling like they're ready, enough, qualified enough, all of that. And there's a big part of becoming and pushing yourself to be visible that you have to borrow confidence, have confidence, fake confidence. Like, what is your mantra on there? Because before we hit record, we both talked about how we're overly confident, if not really. It's kind of like an inside joke. But like, how do we, how do we bring that to the table?

Okay, so I, first of all, I have to caveat with, I grew up with my parents or entrepreneurs, so that already gives me a level of, like, you have an idea, let's figure it out and do it right, yeah. But what I support my clients and I've grown my kids with, is the, why not me? Why not you? Right, we create all these stories to get in our way. You even said them. I'm not smart enough. I'm not an expert enough. I'm not of this enough. I'm not a bad enough. I'm like, Well, why not you at this stage? Why not you right here, right now? It's not like when I hit send, or I asked this morning, I asked somebody to be on their podcast. It's not like I not nervous about it, or I don't have those thoughts in it, I just do the action instead of having those thoughts block me. So I think of it this way, if you're always in action and you're always doing the stuff to move the needle, there is not time for that stuff to come in, because when it comes in, it derails all of us, even though it's the most confident it comes in. And if F's with us, Can we curse? I'm not sure, yeah, oh yeah. So it fucks us up, right? But if you don't even allow those to come in, that there's no space to fuck up. Sorry.

I mean it up. Keep going. I know I was on a rant. Go ahead. I was just gonna say what you have a really good mantra for getting in the right headspace before you do any kind of speaking event. Do you? Can you share what that is? I'm

like, why not me? I am the expert. This is because Emily and I are actually friends, and she knows me better than I know myself, but

make us look smart,

09:14

which is, I'm the expert of my own expertise. Yeah?

So you have a mantra that we can all grab and use for ourselves as, oh my god, Emily, you have a mantra that we can use before a speaking gig. What is it you are the

expert of your own expertise, or I am the expert of my own expertise. And what doves tell nicely into that one is I create my own possibility of success. So those are the things that I'm telling myself before I get on stage, before I go live. The other thing I do, which I don't know if you even know this, that wake when I wake up, before I open my eyes, if I'm, if I'm in that season, right? Like I'm going to pre I'm going to start launching now. So we know I'm in that season before of my eyes. I say to myself, everything works out for me. My clients can't wait to work for me. And when I don't do and I say. It 10 times. I actually told my son this the other day, and he was like, really? But when I when I do it, it honestly, it makes me feel better. It's not like the universe is listening. But if I come to the day with everything's going to work out, it's all going to be fine. And my clients want to love want to love up on me, then it's just, I'm coming to it with that level of security, so that nothing gets in because I'm very good at ignoring the stuff that's trying to

get Yes, yes. Also me avoid it, but I do that on my dog walks. I'm like, I forget what I say exactly. This is terrible as a podcast host, but the universe is aligning for my success. And I'll just kind of say that over and over to remind me, it's all working out for the good, and I will be successful in the end. So I love that, because a lot of us are experts. We know more than our clients, but afraid to officially call ourselves that. And we talked a little bit about this on the episode with Rob Marsh, but it's always going to come up. And you're working with high end, very successful female entrepreneurs, but you're giving them confidence on the back end, right as their as their supporter and cheerleader, like, everybody has this issue, everybody from my newbies, so I work with clients who are a couple years in to eight, nine figure business owners. And it's unbelievable when I got on a call with somebody who's been on every stage, and everyone listening knows their name, and I've signed an NDA, so I can't tell you, but they're kind of like, well, I just don't really know what I talk about, or I can do that, or like, at that, right? Because no matter where you are in your business, you're having the same conversation with yourself, because you're still just a person, yeah? People who are at that stage, who we're all looking at and being like, oh my god, they do everything. They're still crying in their bathroom, like, let's be real. Yeah, there's a lot of that happening that

we don't see, no. And I've made lots of money and I've made no money, and this conversation's still the same, right? My My butt's too big. That's the same conversation. No matter what size I am, where am I live, my business. I want my butt to be smaller. Yeah? That's a that's a good sound bite today.

We got our heck. Okay, so you have a background in broadcast and journalism, like me. We both went into PR, which I think is really fun. You shut down a very successful PR agency, and now you're all in. Tell us about your business right now with podcasting and storytelling, and just give us the spiel on why this. Why now? And really tie it into the Freelancers, because I want them to hear me, because they're not doing it. Beth, they're not they're not going out there. And I want everyone in my work groups to like, be encouraged between you and lorianne to go out and book their first podcast. Oh,

my God, if you're not doing podcast guesting, then you're doing your business a disservice. Could podcast guesting is a business tool? Podcast guesting is a business

tool. No, oh, my God, it's a tool battery for out of you. Okay,

I'm like stool. I use one of my closet every day to reach my sweatshirts. Um, podcast guesting is a business tool that you are not strategically looking at, or you're not strategically using. People are clumping podcast guesting into their marketing, and it's a totally different animal. It's a totally different space that you can have revenue in, right? Because I'm looking for somebody in your work group. I want to know who they are. I've gotten the recommendation. I've looked at their social media, I've looked at, you know, their website and what their offers are, but if I can go listen to you for half an hour, giggling with your girlfriend or telling me about how you love dogs, I'm going to be so much more in on you your expertise. And even if I don't hire you, I'm gonna be like, Hey, did you go listen to Tara on that podcast? She's great. I think you should hire her, right? Because most of your business is word of mouth and referrals, but also that availability to let people know what's in your heart and who you are, not just what you can do for them, because I'm looking for somebody who's going to be my number two that's wanting to build my brand. That means I want to hang out with you. I want to drink with you. I'm gonna have coffee with you. I want to call you at four o'clock in the morning when I'm crying, right? Not really, but I want to be sometimes I'll call Emily instead, right? But I want to be able to have so the podcast guest episode, right? What you're saying on that episode is so very important to tell your story, to be able to communicate what you're actually about. So I know if you're my person or not, it's actually Emily, something that I would encourage everybody who's who works in that capacity, and you're looking to work with people. I want you to do this. Go back to the last three person you had sales calls with and didn't hire you, and send them a podcast episode that you were just on and give them a time stamp. Hey, I was thinking about you. If you I was what I just recorded this podcast. Go listen to timestamp 712, to 822, I think you're really going to learn something. Guess what's going to happen? You're going to get another email asking to have a phone call with you, and you're going to book clients that way, right? It's being able to use your voice and your story, especially for your clients, the people listening this podcast is for them, for us, to get to know you, right? The. Podcast. People look at podcasting as one thing. I think there's three different types of podcasts, and depending on what your goal is for your podcasting is what you should be focused on in your stories, in the kind of podcast you're on, and then how you're sharing it with your community, because there's nothing better than telling your origin story and making me laugh or making me cry to let me know that you are my person. Okay?

There's so much I want to get right there. There's so much, okay, I want to get into how people blow it and how we can do better, right? I want to get into that. But what I've never heard you say that, what are the three different types like I'm curious

about? So there's the authority podcast, there's the super niche, niche, niche podcast, and there's a storytelling podcast, okay, so yours is a super niche podcast, right? So I'm offering a product to your people that are only for your people, and they're ready to buy it, right? Like your people, if they want to add how to podcast guests correctly to their services, then they should come work with me, and then they can support their the people they work for in that capacity, because everybody wants their assistant to pitch, and it's the worst thing ever. So here's a super niche. Mine is authority. I'm an authority and visibility. So you're going to come and learn from me about visibility, but I've already given you credibility for being on my platform. So you're not so much convincing them about you're the solution. You're convincing them that you're that person, that

you're the Give me an example of that one, like,

if you come on my podcast and we talk about your business, my people already trust me enough to know that you're the real deal. I'm not just bringing anybody on. And then when you come on and tell me about your services, then I'm like, oh, okay, now I know Emily's a quality person. I've gotten to know her a little bit, and Beth trusts her. That gives me the awareness of her so that I can go find out more about her. I have more people, or I get more people inquiries from authority based podcast shows than anything else. Okay,

help me understand, though, how is that different than the niche one? Because the

because that's a general audience and a niche one, you're just talking to people who are marketing assistants, or you're teaching about people who are vas, and

that could, could not be like in your case, it could or could not be your audience. But does it have to be audience aligned for your offer?

I would want it to be, yeah, yeah. My time. Yeah. Right. Then why be on it? Right? If I, if I'm talking to book writers, then I'm on the wrong podcast. Yeah, right. Like, your people aren't gonna, mostly, aren't gonna write a book about being a marketing assistant. So if I'm talking about, come work with me to write your book. That doesn't work, but,

yeah, but there's, like, a secondary, like, kind of fall out from that is that our people might turn around and tell their clients about you and hire you. So, like, there is that it's not an immediate payout, you know, but, yeah, no, that's good to think about, and some people would, but

that's a might. I'm not about mites. I'm about this is working right? Like, I'm not gonna waste my time. It's, yeah, but I'd rather go be on a podcast where I'm talking directly to them because they're going to write a book. But the third one is storytelling. So everyone is like, the how I built this, the CEO school, cubicle CEO, like, that kind of stuff. And that's about getting to know you. And that's where I want. I really want you to make them feel I want you to make them laugh. I want you to make them cry. It's like, oh, now you're my person, right? So there's awareness, credibility and sales, those are the three goals for those different kind of podcasts. And most people just go on a podcast and they don't even think about

it that way. Yeah, I think I don't even remember my first podcast. I do remember my first speaking gig, which was so nerve wracking, I'm gonna have to go back and listen and think about like, what I was going through at that time. Granted, it's different now. Now, one thing I like is that you've coached some of our friends to do better on their own, their episodes when they're guesting. So can we talk about how not to bomb it better? I think about the Freelancer could be going on a storytelling one. They're most likely doing an authority type talk on a marketing, you know, service related show 100%

or going on one that's talking to, you know, high level CEOs or mid level CEOs, where you're doing, yeah, like, how to do something, like their method for doing something, how, how they accomplish. The worst thing is this, so you would read my bio, if you were, you know, I'm on a podcast, you would read my bio, and then you'd welcome me to the show, and then you'd be like, okay, Beth, tell us about yourself. And in your brain, you're going, you just effing told everybody about like, what do you want me to say? I told so most people start with, I help. Like, please. Nobody cares who you help, right? And nobody cares that you are once a social media marketer, and then you became this, and then you became that, like we are not talking to the host, we are not talking to ourselves, we are talking to the person listening that needs to hire us, because we are the solution to their problem. So what are you saying in. First three minutes to make me continue listening to you. Because if you start with the I help, or kind of stammer where you are, or kind of tell me, like a weird story I'm out. I was

born in 1980

I've heard those. I have heard those, right? And you're like, why should I care? Because I want everyone listening to think about when they're doing podcast hosting, podcast guesting, not hosting guesting, you are talking directly to your ideal client who's listening to the podcast, and what do they need to hear? So if you are an assistant who's really organized, and you start telling your origin story around like, Well, I was voted most organized in my seventh grade class, I'm going to chuckle and probably keep listening, because I was not voted. I was voted best boobs. It was a different conversation.

So inappropriate. Okay? New podcast title. We should

start that one, right? But that's what I mean. It's like, what is that interesting hook? Because when I write a story for my clients, or anybody listening who wants to write a story for themselves, there's, a few pieces to it. There's the hook, the conflict, the journey, and then the resolution to the lesson. So we're talking about what's the hook. A lot of times I'll start with something like, Well, you know, Emily, when I first started doing this, I made the biggest mistake you could ever make on national TV. That's a lean in what national TV? What happened? Yes, right? I just dropped eggs on the floor, but with Doctor Oz. But like, what right? What is that? Right? And then I dropped my credibility. So there's pieces to the story. It's not just telling the people where you came from. It's also telling them like I was talking to a friend of ours about hers, and she was like, I just wanted money for Botox. And I was like, that's the hook. That's what you should be saying, because I just want money for Botox, right? Instead of I did this and I did that, and then I went this. Who cares? So thinking about, what is that one two liner that really draws people in to be interested in you. So you have to make them feel something right off the bat, rather than telling them. The second thing I want to say is a timeline. This is what a lot of my high level entrepreneur do, is I'm, you know, go back and listen to their podcast when you're my client, and they're like, well, then I was born, and then I went to high school, and then I did this, and then I like, who cares? No, tell me the story of you being chased into the bathroom by the bullies in high school and you hid in the corner. And then tell me what the tile look like on the floor and what it felt like. Make me feel something because I can see it. Most people are. We watch a lot of TV, a lot of video, right? So if you're telling me a story, I'm going to see it in my head, like even just saying that, I can see somebody running down the hallway and going in the into my high school bathroom, what I it looked like. But if you can give me, you put yourself in the story when you hear that, right? If you could give me that sensory feel, I'm starting to know who you are, and that's how I want to connect. Because people connect on stories. They connect with what you're about. And if you just give me the what you do versus who you are, you're going to get nowhere.

Is there a dance with also coming across professional and especially as a service provider, there's pressure that like people. I want people to respect me and want to work with me and see me as an expert. Like, I probably shouldn't just share any story,

no. Like, honestly, I don't know, like, anything that will just, like, grip them. Like, where do I seem unconditional? Like, Do I seem like, not, no, not at all. Oh, first I've told you I want a smaller butt. Like, this is who I am. Like, honestly, like, This is who I am. Oh, my God, you guys, Emily's going to use that as the as the thing

I'm over here muting myself because I'm snorting.

But like, why are you so concerned with that? It's about people and peopleing and people there if they want somebody who's going to be really buttoned up and professional, unless that's who you actually are, don't act like that. Be yourself. Wear your sweatshirt, right,

right? It's still your daughter's clothes Exactly,

exactly. That's what it's about. It's about people actually seeing the real you. So if you're pretending to try to be somebody else, just because you're you doesn't mean you're not all those other things. And if that person clicks off because you're acting like that, then they weren't your pre your people to begin with, yeah, for having the confidence in that you are, you in enough, and you, you're you, you yourself, are enough for everybody else. I want to take that off your plate and be like, you need to, need to be you enough for you. We're concerned about what everyone else is going to think. Honestly, I don't think that much about it, because that fucks me up. Yeah, really, like, I think we've had this conversation, like, I don't really scroll on social media anymore, because it makes me feel bad and feel like I hire the wrong people and my friends don't care about me. I literally, I was having a day the other night, and I was like, if I just stopped showing up, no one would care. And I was like, Wait a minute. I actually said you would care a couple other you know, other thing, you know, our brain trust would care, like other people that would care. But like, that stuff doesn't help us. And I try to know that, like, that's not serving me. Yeah, and I just don't, at being 52 I just don't concern myself with a lot of that stuff anymore. So the people who are listening, who are thinking like that, when you get to your 50s, you don't care anymore. But right, as you and as you go through things, you don't care anymore. But that's a story that somebody told you you should feel like. That's not a true feeling, right? That's somebody told you, well, you're going to feel this, and you're going to feel that, and you're going to be decide what your story is and create that for yourself. That's what makes it easier, and you don't have all that stuff floating around in your head all the time. And

I think my people get that message from me when it comes to discovery calls and, you know, choosing to work with a client and having that be on your terms. And we do want to show up, show up authentically, because it will be a miserable client working relationship if you are pretending to be something else. So, and that's the essence of the unicorn, is like owning your own superpower, your passion and your talents, and mixing in the right service. So I think we've got that. But for some reason, there's always that visibility block to kind of work through. I love this aspect of bringing in our origin story, being a little bit more fun and playful, showing off our personality, so we do attract the right client. Should I have a couple in my pocket? Does that change from podcast to podcast? I'm thinking about the person who might be nervous doing it for the first time, like, do I have a couple in the bank, or do I share the same one every time I

actually did a story about this this morning, that you should do the same one all the time? I had an entrepreneur then, and she was like, Well, I've been on TED podcast, and, you know, everyone's heard that story. And I was like, everyone that's followed you listen to that. No, no, I want you to do the same story because I want you to practice it. I want you to go on every pod. If you're newer. I don't care what the podcast is, just go on podcast, because you need to practice being live, having a conversation like this. It's this is a media coaching piece of it, right? There's an art to actually doing this well, and we've been doing this for a very long time. So if you're just starting out and you're like, Beth, I can't do like, that's so far from where I am. Just go on your friend's podcast. It doesn't even need to be published. Just keep doing it. And the more you do it, the more comfortable you're doing it. You'll do it, the more you'll get a response, like, I love when I get DMS. Be like, you're so fucking funny. And I'm like, I don't consider myself funny. Or like, I love that you're from Jersey. And I'll be like, hell, yeah, leopard, and he's right, like, but that piece of I don't want to be forward facing. I don't want people to attack me. I don't want to get trolls. I don't want to get this. I don't want to get that. That is all something somebody told you is going to happen. I get very little trolling. I get very little hate. And when was it? Two years ago, I had put a filter on whatever, and somebody called me a peanut face.

So I've never heard that I

was I was very tan. I guess I looked like a peanut. I have a long face.

So are you wearing a monocle?

But I literally screenshot it and said and tagged them and said, hey, at least I made you feel something. So that's what I want everyone to take away from this piece of the conversation. Is like, you make them feel good. You make them feel bad. I don't care. It's learning how to make people feel something so they remember you and know who you are. I

love that because you gave me that piece of advice when I was referring to my hate mail that I got this week, and you're like, at least you made him feel something. Like,

yes, like, good. P, any PR, is good. PR, that's why I was thinking about because, you know, I dl, want to be, I dl, wanted to be a celebrity in my past life, right? It doesn't matter if they get good press or bad press, it's still

press. Yeah. And then you hit the nail on the head practicing. I think about my first lives. I think about all of my peers who also started five years ago like they sucked too, and now they're speaking on stages. And, you know, ignore the 18 year old boy on YouTube who's going to make a comment about your forehead like He's nobody. It doesn't matter. He's not even your ideal person. So move move over and move on. Uh, wow. This is really fun to think about when I think about my freelancers really stepping into being experts and making money and putting their name out there. And so your framework is about also how to monetize that and make 10k out of that podcast appearance. And so it sounds like we go in very strategic with the who the opening stories. But then how do we make 10,000 tell us it's

from doing all that stuff. So I call it the mics method, right? It's the messaging, it's the it's the interview, it's the CTA, and it's the scale and strategy. Because if you're not telling your people who are listening to come work with you, then I always say you're doing disservice to yourself and to them, right? It's not like, hey, if this really resonated with you, you should. Hey, dude, if you like my, if you like my, my vibe. DM me, vibe. I'm gonna send you something special like depending on what it is. But what usually happens is somebody gets in your DMS because you've made them feel something and you've given them permission to contact you, like everyone listening right now, I look at my own DMS. You have a question? You. You hate me. You like me. Whatever it is, I don't care. Send me a message. And I say that on most of my podcasts. I say that in most of my interviews, because that's the way you start a conversation. The way to use a podcast interview is to promote it on your social media, is to promote it on your email marketing is to collaborate with the person that you're working with, but it's also being able to use the asset as a tool to get people into your DMS, because, let's be honest, we just want people in our email list, right? Like, that's what we're trying to do. From a podcast, we're trying to have conversations and get you into our email funnels. Everyone talks about it up here. I'm like, no, no, give me your fucking email so I can send you my shit. Like, that's to be really honest about it. Like, that's what we want. I want I want people in my messages saying, Hey, I love you. Hey, I hate you, and I want you in my email so that you can come to my next webinar and do my next challenge. So to be able to make 10k is a is because you're doing all this stuff to connect with your audience. The best thing you can have happen is someone get into your emails or your DMS and be like, Hey, I've been watching for three years. It's finally time. Let's have a conversation. And I've done it. Let's give you an example. I talked about this on Ellen Yin's podcast, dropping a name people call the CEO. I love her podcast, but she was like, how did you do it? So the biggest contract I ever made was from a woman who had been listening to my like, following me, and then saw me on stage in person, and then listen to some of my podcast and DM me exactly that I've been watching you for years. Was so nice to meet you at the event. I just listened to x podcast. When can we have a conversation that turned into a $50,000 contract?

Wow, that's

what I mean. But, and, and the example I gave before, of like sending your past clients your podcast that turned into a client of mine, my client, Heidi, last time I checked, was a $14,000 contract and everything in between. Because you're allowing people to see who you really are, right? Your social media and your email marketing and all that stuff's giving them the message of how but once they know that you're their person, that's when they give themselves permission to reach out and say, Hey, what about you? Do you hear

about because I hear about this, people who finally book a big podcast and nothing happens. That's

because they do nothing with it. I was just on a big podcast, and I literally said to her, I've been watching what people have been doing for your podcast, and they barely share it, barely share it. And I have one coming out with Lori harder, who I adore. She's amazing. They know when you meet somebody, you're like, Oh, you're just as cool as I thought you were going to be. But I promoted it, and she promoted it when we recorded it. I sent an email out about that. It's coming out. I did another post with her, with her video about that. We just recorded it, and my video on my social media. It's coming out in two weeks. I'm going to send another email out. We're going to do a live the morning of and then I'll be promoting it for the next year, along with other bit like along with Ellen's podcast, and this podcast, right? It's not about being on once, because what people normally do, and you know, it blows my mind, is they put it in their story once, and then they move on, or they they do one post and maybe add it to an email, and they do nothing else with it. I promote the podcast that I've been on, usually every three, six and nine months. I love that.

And those are my favorite guests, too. I see it. I see it come up in smarter than you. I know I'm no, I'm on the Evergreen version, but I love it as the podcast host,

33:29

right? And that, and that's the way that you get to come back on next year.

Like, of course, you get a referral. Like, this is a good guest, right? And

that's I'm on the same podcast over and over again, because I do stuff like that, and because I don't think that being on a pot like, if I didn't know it, if I didn't know you, I most people would come on your podcast, share it once in their story, then never talk to you again. Yeah, oh, it is happen, right? Instead, what I do and what I teach my people to do is like, this is the beginning of a relationship, because maybe you have a community I can go speak in. Maybe we can do an email swap like it's not just to come on to be on your air, it's to use podcasts and podcasts guesting as a tool in your strategy to couple with your visibility and your marketing.

I could not agree more, and this is just hammering home why we need very savvy marketing assistance, podcast assistance, to help get the episode out and keep the guests in the loop, right with that follow up, because I've been on podcasts where they don't even tell me it got published, right? And then there's the promotion going into the Zoom file, getting the screenshots and teasing it everywhere. But oh my gosh, you hit something really that makes me really salty, and I'm going to share it here, but the podcast guest, who's the podcasting whore on all of the shows and then doesn't promote your show at all. I've even had guests unfollow me after they've gotten on my show, or very early on, because, you know, it took a while to get going. Yeah. And I just like, you are. Are a user out there, and I really believe in karma that's going to catch up with them, because that's just not the name of the game.

That's my karma is my favorite, because wins. They have no strategy around how they're using podcast guesting, because most people be like, Oh, I'm going to go on a podcast. My friend asked me to be on our podcast, and then they go on and have a conversation, and you're like, why did you waste your time? This is how I talk about it. If you say you charge $50 an hour to be a as an assistant, or $100 an hour to be an assistant, if you're not making at least twice that, going onto a podcast and using and spending an hour recording it, prepping for it, whatever it is, then what are you doing wrong? Because this needs to be an activity that you're making money from, not just something you're doing to put out there, because you're supposed to be doing it. And I want you to think about the people that are that are listening. I want you to think about how the people you're working for are seeing it also, because if you can come to them and be like, Hey, Andrea, you know, I know you're on these three podcasts, this is how I'm thinking about we can promote it. We can use the assets we like. You're gonna be a freaking genius. And I work with a lot of assistants because they want to be able to serve their founders better. And I'm, I'm really tired of people coming to me and be like, Well, my, my, you know, my, the woman I'm working for wants me to just start pitching for her. Do you think that's going to work? My answer is like, no, it's never going to work. It's going to get her on platforms, maybe, but not the one she should be on. Not the worth your time, right? Yeah, exactly. I was getting to like, it's not worth their time to do that, versus like, Who are you friends with and when? Like, my marketing assistant's friends with this marketing assistant and that marketing assistant. When you all work together and get your people on the right shows, and then promote it together. You know, we have a podcast gang that we're a part of, like we put we're really promoting each other's show so that we can all grow together. I think to try to do it on your own is really not worth your time. And plus, to not have a plan for the woman or man that you're working for so that you can help their business grow, so that you can grow in their business, or you can make more money, or whatever it is that your goal is. Why aren't you doing it? Because to just start creating a list of podcasts they should be on and then sending cold emails. I know everyone's thinking that gets me nowhere. No, oh

my god. I'm so glad you said that, because I don't think any of those cold pitches has ever resulted on a guest for my show. I have helped clients pitch, but it was strategic relationships, but then they had to do the work. You know, who's accepting guests? Like, what are their most recent like, you can slim down the research process that you can't. I don't think the whole thing can be done by a VA,

no. I don't for an agency. Like, if you cold pitch me, the answer is no, and if it's bad, cold pitch, I'll email you back. This was bad, like, because if I, if I'm being salty,

we don't, I don't even think I take the time to do that. But like, the number of, like, bros who are pitching me right now, I'm just like, Ah, stop, you guys. Like, the answer is no, no. I got one

last year from somebody I know who had hired somebody to do it for her. It was like an agency, and I had to call her and be like, Dude, this is bad. Like, people are doing this in your name, and it's bad. And if I didn't know you, I would have written you off. Yeah,

oh my goodness, I'm glad, because I know there's some baby clients out there, like, I want a marketing assistant to do everything, and video editing and podcast pitching, and then they're frustrated when it's not 100% conversion. And so, no, it just doesn't work that way. Well, it goes back.

This is a tool that we use to build our business. It's not just some piece of marketing or piece of visibility, it's actually a tool you need to have strategy with so that you can use it otherwise. Stop, stop doing it until you're the person you're working for, even for yourself, like, if you're not going to use this for good, then you're using it for evil, which means it's a time suck. You look bad, because I do look and see how you are promoting other podcasts, and I'm not going to be on your show if you're not actually doing it,

which I have been on those shows too, where they did nothing, I'm like, Why? Why should I do all the work either? But it's such a letdown. It really is a letdown, and it doesn't, it doesn't further the relationship, and that's really the goal. It's not just that one appearance, no, it's a goal. We all want

to make money. Like, let's be like, right? Yeah, I'm doing this so that the people listening, some of them are going to come into my funnels, and some of them are going to end up working with me, so they can better serve the people they work for, right? And then the other side of it, M is like, oh, Beth was on Emily's podcast. Oh, I should have Beth on My podcast, right? It's, there's so many different sides to it, or like, so I'm on this Lori, harder Podcast coming up. Do you know many people have reached out to me to get an intro people don't need? Oh,

yeah, not me,

right? I It's how, like, I'm. Flabbergasted, and that's my husband's word. I'm flabbergasted at the that people think that who don't really know me, who maybe I've like interacted with a couple times, that I'm going to go introduce them to somebody who I have a actually have a relationship with, the same way that being on your podcast, people might ask me for an introduction, but if I don't really know you, then why am I going to introduce you to my friend? Yeah, because it's all about relationships. But I've if I've been on your podcast and we've had a coffee chat and we've supported each other, if you want to Intro to somebody I know, of course, yeah, I can talk from a place of love and a place of warmth, rather than this person wants an intro because they're trying to because they're trying to get somewhere. Yeah, have those relationships. You need to have relationships with a podcast host and the other people that you want to be on their platforms, and I mean, their stage, their podcast, their Instagram, live, their LinkedIn, live, whatever it is. It's about creating this relationship. It's one of the reasons I'm excited. You know, Selena Sue's book, rich relationship is coming out and and that's about the same thing is how you can really serve your community, be a part of the community, and really have a great relationship. So everybody wins versus what am I in this for? Because I wrote about this recently, about a transactional relationship, and I'm done having transactional relationships. I didn't realize I was having this one until she, she asked for something and I couldn't serve her, and she flipped out. That's what the gosh, yeah, I will talk about

it. Well, how? And sometimes we get brought into that as the marketing assistant trying to make something out of that transactional relationship. And, like, it's like, horrible setting us up for failure too, yeah, right, because

this business is all about relationships and all about having each other's back and having that, that boxer group that you can cry to at five o'clock in the morning, right? Yeah. But going back to the the strategy of it, everything else in your business has a strategy. You're using strategies to do something in your business. Why is podcast guesting not a piece of that? That's what I'm trying to change. So if everyone out there is listening, DM me podcast strategy, and I'll send you something special that I just created for Emily's audience. But, and I mean it, strategy is the way that you win with podcast guesting. Not having a strategy I always say is leaving 10k on the table. Okay,

now I want to ask you how to close up our podcast guesting appearances. But first, do you have an offer to help us? Or your offers mainly for like our clients who are bigger, like, tell us how we could work with you, or send clients to you.

No, you everybody listening, and your clients can work with me. I have different ways. I work with different kind of people. I work with people who are from assistants to designers to authors and coaches and everybody else. It's really about creating that strategy for your specific business. But what I'd love to offer your clients is my 10k podcast profit playbook. It's a step by step checklist on what you should be doing before, during and after every podcast. So you too can make that 10k

Oh, that's amazing. And also very meta, because we can apply it to our client work. Yeah, okay, genius, yes, yeah, especially if you just do a little bit more. Like, that's always what I'm pushing my people to do is, like, think about the next step, because I don't have enough time. You know, even with our show, I did a quick story, and I'm like, I need somebody who's, like, really deep in the business, who understands, like, what to do to assist me as I jump from meeting to meeting. Okay, you helped one of our friends, like, just absolutely nail podcast interview. I heard it. I gave her a compliment, like, you did this brilliantly. And she's like, Thanks. It was all Beth. So my, I think my biggest, like, fumble, you know, thinking about, especially when I was the beginning, is that pitch at the end, that CTA, what you just did, is brilliant. But do you have any other advice for closing out the interview? It's always awkward. AF on my show, but like, if you're the guest, what could we do?

Okay, so I don't want you to wait till the end. If you go back and listen, I've dropped think ways you can work with me. I've talked about wanting you to get in my funnel. You know, if this was a different you, because we're friends, we have, like, a different conversation, yeah, but I like you to drop it in the first five minutes of the conversation. And I mean, like, well, you know, I was working on my my freebie right now. Oh, my free right right now is like, how to make 10k for your next podcast appearance. It's a checklist. I'll tell you all about it. You know what em you'll put, maybe you should put it like having that, like real conversation within there is always my best way of doing it, so that when you get to the end and they're like, so where can they find you, you could be like, well, I talked about it before, but it's the same thing. Just DM me the word podcast strategy, and I'll send you something special or hit my website. But the biggest mistake people make at the end is they tell them five things to do. You can find me on Facebook at 1234, but on Instagram, I'm 4321, and then on LinkedIn, I'm one, ABS, yeah, like, I don't tell people to go to my website, because no one can spell my name and when i. I let people laugh because I say it's Beth Knight, Nick NY, Dick, and people go, and then they don't listen. Dick, yeah, so I send them to my Instagram to get because I want you to not only DM me, but start that conversation. I want you to like my podcast my Instagram, because I'm only like 40 people away from 5000 so I'm promoting that right now. What I'm getting there, right? It's, what are you promoting? But it's gotta be that one thing, okay,

I love that. I usually try to stick to Instagram, because it's, it's also where I'm showing up the most consistently, right, right? So okay, and then obviously, I'm not even going to ask you that question, because you just said it not going to end with that question, okay, there's one other thing I want to I just think you're very brilliant at and I think maybe we need to figure out how we can collab on this. But those credibility drops. There's one way a freelancer could do that successfully in their first episode, What? What? What can we say? What can we do to drop our expertise and really, like, feel comfortable? What am I trying to say? I'm not even saying, like, name dropping, yeah, but yeah, I wrote ability job. I didn't ask that question in a way that can be edited, right? What's the best way a freelancer could do that on their first episode? Drop

names like, drop the names. You know, if you have to ask permission, ask for permission. I always like to ask for forgiveness rather than permission, because you know about, you know, you know me about that. But like, literally, like, hey, you know, just working with my client. Her name is Emily Reagan. She's amazing. She's unicorn. Go find her like that. Give them love. But I want to caveat that with anyone that you mention on the podcast, make sure you're tagging them. I'm going to tag Ellen and Lori and we talked about Brenna like. I'm going to talk about all of our friends. I'm going to tag them because that'll also helps them. Oh, people are talking about Brenna McGowan on podcast that she's not even on, right? You're talking about Ellen Yin, and she's, she's not even on the podcast, right? It get it shows them love, and it's organic. It's not like we're doing it. That's not a strategy I'm doing. Like to get them to do something. That's a strategy I use because I want my friends to win and I want to promote the people who I do things with. So it sounds like it's not the, you know, I was on this. It was like, I it's in the conversation and making it a natural piece of it. I work with amazing women, you know, I'm gonna tell you about one of them. I'm gonna show her some love. So it's not about you, it's about how the audience should pay attention to, maybe other people you're working with, and the level of people you're working with, right? What you're being seen, how your your business, your brand, is being seen in the ethos, oh, she's not a beginner, and she works always high level people. But she also says, I work, I also work with people who are starting out their business, who are three to five years in, right? I've said all that stuff during our conversation. So people don't think, Oh, she works with Lori harder to the world I do, but I also work with people like my client, Heidi, who has a design business, or my you know, or other people that I think I've mentioned without names in their business, depending on where they are. So it's all levels. So you're not you're just explaining who you are and where you are, rather than I have to drop her name so people think I'm somebody, yeah.

Well, Beth, this has been so amazing. Where can people connect with you? Just kidding, on Emily Reagan podcast, unicorns unite. Okay, thank you. I think this is so helpful that checklist is going to be amazing. Thanks for being on the show and sharing your insight. I know someone's going to be motivated to put their name out there, put their name in the hat for a podcasting opportunity to be a guest. So thank you. Okay, so

I want to give everybody a challenge. Okay, if you've listened to this podcast and you've done one thing that we told you to do, yeah, go in our DMS and let us know. But if you go live on Instagram and you talk about what you did not like I did this thing, but talk about it and tag me. I will reshare it just for Emily's people. I think it's so important for people who are a little farther along to help those come along. So please take on that challenge. I'd love to share you on my Instagram. Oh,

my God. I love that so much. Thank you. Alright, I gotta head out. Love you.

49:22

Bye. I

think that ended fine. Oh, wait, are you still here? Yeah, can you give me one second for YouTube? I totally forgot about this. Can you just say hey, I'm Beth nydick and I do this, and I'm going to splice it into YouTube.

Okay, hey, I'm Beth neytic and I help you make 10k from your next podcast appearance, perfect. Okay, wait, we need a photo too. Oh yeah,

49:46

you smile. Can we do a short, like, really short, I know you have to go, yeah.

This is the other thing that I like to do. I. Is go live real quick. Hey, so I'm just finishing up recording with my girl Emily. Say hi. We talked all about how you can use podcast guesting to make 10k in your business, but also how to get out there, be visible, and not to worry if you're not the expert, because you're the expert of your own expertise. I can't wait for you to listen to this episode. I'll let you know when it comes out. M, you too.

I will definitely be sharing this is coming out in just a couple weeks, maybe about, oh, maybe four weeks, and we'll have it live. Awesome.

See you soon. That's the kind of shit that I'm talking about.

Yeah, like, they was forward thinking, you know, well, sort we're gonna put that on the we're gonna put that in the bloopers, because what a whole like thing to watch you actually do it. So Okay, I gotta go. My my, mix your mind. Pods showing up. Love you. I'll talk to you soon. Bye, bye.

OUTRO

That was amazing. I love Beth to death, and I’m so grateful she shared her expertise.

I want to highlight a few things. First, the “DM me podcast” strategy and sending the resources—that’s something you can absolutely do as a marketing assistant, social media manager, or even if you're more tech-oriented. We recently had an episode with Katie Widrick about using ManyChat funnels, so this kind of automation is totally doable.

This is all about getting better at generating buzz before, promoting after, and letting go of the shame and the “shoulds” around cold pitching—so you can help your clients do this too.

Especially if you're a podcast producer, manager, or assistant, you play a key role in helping guests get the assets they need. We send an email to our guests after each show with five different ways they can promote their episode. And trust me—we're paying attention to which guests actually do it.

You can also repurpose podcast appearances beyond social media—use them on thank you pages, in welcome sequences, and more. My team and I love having transcripts from my podcast appearances so we can feed them into ChatGPT, write emails and social posts, and remember exactly what was said. I also always try to get a screenshot of me and the host, especially if I don’t receive the video recording—so you can totally do this.

If you’re a freelancer wondering how to start commanding higher rates, get on your first show. We have trainings in the Workgroup on podcast guesting, pitching, media kits, and speaker one sheets—you can do all of this for yourself.

That’s what’s so exciting about this business. You already have the visibility and marketing knowledge—you just need to lean into what Beth said, with confidence and her mantra:

“I am the expert they need to hear today.”

Say that to yourself right before a podcast interview or Instagram Live—and practice.

Also, if you're in our Workgroup and you're coming out in Phase Four or Five of our assessment, it's time to turn your visibility into credibility. You need to step it up when it comes to putting yourself out there. And no—I don’t mean dancing on TikTok. I mean starting here.

If you’re in Phase Four or Five, it’s go time.

I’ll see you in the next episode.