Andrea Pass offers valuable insights on podcast engagement, shedding light on the unique challenges she faces due to client budget limitations compared to larger PR firms in Manhattan. She emphasizes the critical step of building a strong client relationship before delving into discussions about potential sponsorship opportunities.

Andrea underscores the significance of professionalism in business podcasts, commending Elzie for his adept presentation skills. This discussion highlights the importance of rapport and professionalism in podcasting, setting the stage for mutually beneficial collaborations.

Episode Highlight:

01:34 - I think it's about establishing that relationship and seeing where it could go. That this worked out really well. We'd like to have you back. Can you be a sponsor? There's got to be a create the relationship first, because there are so many podcasters today and so many homegrown journalists, people that did not necessarily go to journalism school or have an internship at a TV station, or what have you. So, I think there has to be that recognition that, yes, I might want it to be a business, but let's take the steps necessary.

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🔗 Resources:

Flame Starter Book: Flame Starter is necessary literature for any high-achieving entrepreneur looking to elevate to the next level without combustion! Utilizing the EMIT Principle (education x motivation x inspiration = transformation), Flame Starter provides practical insights for those who use their "mix" of creativity, innovation, and talents to achieve peak performance and ignite their flames. Get the book.

Zoho One: Over 40 integrated apps that cover a wide range of business needs, such as CRM, accounting, project management, HR, marketing, and more. Learn more.

Podcast Town: A comprehensive platform that offers services and resources to help podcasters grow, monetize, and elevate their shows through production, coaching, strategy, and community support. Learn more.

Canva: A user-friendly online design platform that allows individuals and businesses to create professional-quality graphics, presentations, and other visual content with ease, using a wide variety of templates and tools.

Disclaimer: I am an affiliate of Zoho One and Podcast Town.

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