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Elevator Pitch: Selfie Commercials
Episode 118th August 2023 • Marketable • Notice Pictures
00:00:00 00:09:02

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Elevator Pitches are quick episodes featuring one of our beloved hosts opining on something that caught their attention in the marketing world. When we went into lockdown, production ceased for months. How, then, were big brands going to hawk their wares? Many brands turned to a style of commercial that involved talent self-taping. A style already popular among influencers suddenly became mainstream. Host Jeff Barry unpacks the trend.