Artwork for podcast SEO in 2025
Turn your attention to Entity Optimization – with Jason Barnard
Episode 30526th December 2024 • SEO in 2025 • Majestic.com
00:00:00 00:15:38

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To kick off our deep dive into entities, Jason Barnard from Kalicube breaks down how and why you need to optimize your entities in 2025 – from the content itself to the creator and the publisher.

Jason says: “You need to focus on Entity Optimization for EEAT, or what we at Kalicube call NEEATT.”

Entity Optimization starts with entity understanding, is that correct?

“Yes, 100%. Without entity understanding, there is no basis for EEAT. It is essential that you ensure Google understands who the creator or publishing entity behind the content you publish is. Without that understanding, EEAT means nothing.”

Read the full transcript of Jason's interview at https://majestic.com/seo-in-2025/jason-barnard

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