Are your price increases quietly destroying the trust you’ve built with your best customers?

In today’s tight market, builders are under pressure to cut costs, so how you communicate price increases matters more than ever. Yet many sales professionals rely on impersonal emails and “market excuses,” damaging relationships they’ve spent years building.

In this episode you will

• Learn the 4 critical mistakes companies make when raising prices and how to avoid them
• Discover how to communicate increases in a way that strengthens trust instead of eroding it
• Get practical strategies to offset price hikes with value your customers actually care about

Hit play now to learn how to raise prices without losing trust, relationships, or deals.

If you’re ready to stop competing on price and start having the right sales conversations that win business, send us a note at info@bradleyhartmanandco.com or visit our website and click on Increase Sales.

In The Craft of LBM Sales, we tackle real-world sales challenges in the lumber and building materials industry, including handling sales objections, improving phone sales, and what to do when you can’t close deals. Learn how to land new business, strengthen your negotiation skills, and build a reliable sales pipeline—even if you currently have no sales process in place. We also explore proven sales techniques, value selling strategies, overcoming sales rejection, hitting your sales goals, and navigating tough conversations around discounting.

New podcasts are dropped every Monday and Wednesday.