Gravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns, brands, and marketing tactics. In this episode, they discuss the importance of knowing and connecting with your audience and having consistency in both your internal and external messaging.

This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.

Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.

Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/brand-story-breakroom-consistency-and-knowing-your-audience/

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(00:00) Brand Story Breakroom Introduction

(00:47) Steve Topic Intro: Consistency

(02:18) What Consistency Really Means

(04:44) Consistency From A Leadership Perspective

(07:02) Consistency Requires Authenticity

(08:40) Lindsey Topic Intro: Knowing Your Audience

(10:25) Consumers Are Centered Around Their Needs

(12:19) Keep Focus On What Consumers Really Want

(13:01) Be Specific About Your Messaging

(15:00) Breakroom Outro