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489. Building a Business with Purpose
Episode 48920th January 2022 • Almost 30 • Krista Williams & Lindsey Simcik
00:00:00 01:18:30

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"Be bold, tenacious, and resilient." Ashley Nickelson had no idea that her parent's childhood mantra would eventually take form as an edible snack. But when Ashley's parents' lives were tragically struck by a rare form of cancer, she found solace and purpose in making nutritious snacks to nourish them. The idea snowballed into a full-blown movement: BTR Nation. The protein bar that's actually good for you. 

If you've been itching to bring your business idea to life but have no idea where to start, Ashley's story is all you need to dust off your business plan and get out of your own way. Or, if you're simply looking to uplevel your nutritional knowledge and have your snack cabinet on fleek for the year ahead, tune in. 

We also talk about:

  • The facts on sugar 
  • The story of BTR 
  • Advice for budding entrepreneurs 
  • Moving from comparison to motivation 
  • The superstar ingredients that make BTR different
  • Building community and connection in a brand 


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