I’m excited to welcome holistic trauma therapist Jaclyn Sappah to the podcast today!

In her own work, Jaclyn integrates EMDR, yoga, and Reiki energy healing to help women heal childhood trauma, break toxic patterns, regulate their nervous systems, and reconnect with themselves.

If you’ve ever felt like Instagram is “working” but not actually bringing in clients, Jaclyn’s story will definitely hit home!

In today’s episode, we’re diving into the secret to getting 29 clients from Instagram in 9 months.

In this episode, we cover:

• How Jaclyn grew from ~200 to 2k followers with zero clients at first
• What happened when Jaclyn joined PPA in June 2025
• How Jaclyn generated 29 clients from Instagram over 9 months
• How she shifted from mostly insurance to primarily private pay
• Her experience with bringing in ~$20k from EMDR intensives alone
• Jaclyn’s simple ad strategy for consistent client flow + audience growth
• Why her private pay clients converted faster + more consistently
• How Jaclyn uses Instagram to fill both her own caseload + her associates’
• How she reduced her posting frequency while still growing with ads
• Why growth ≠ conversion + strategy is everything

Connect with Jaclyn:

• Follow on Instagram @holistictraumatherapy
• Check out her website

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy® website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership
• Business Coaching Waitlist
• Free training
• Caption Guide

Mentioned in this episode:

PPA is 52% off! Sign up here!