Today we’re joined by the incredible Katie Colella. With over 20 years of entrepreneurial experience, Katie is a certified business strategist and a stellar Meta ads manager.

She’s not just about the numbers; she’s passionate about empowering female service business owners to cultivate a version of success that truly resonates with them.

In this episode, we discuss the often intimidating world of Facebook ads and how they can be a game changer for your business.

Katie shares invaluable insights on transitioning from organic marketing to ads, tackling common fears, and the importance of list building.

Whether you're just starting out or feeling stuck, you’ll discover practical strategies to take the leap into paid advertising confidently. Join us as we break down the barriers and empower you to expand your reach and impact!

Here are the highlights:

(3:48) Katie Colella's Background and Current Work

(11:29) The Importance of Facebook Ads and Overcoming Fear

(21:54) Practical Advice for Starting with Facebook Ads

(30:04) The Role of Testing and Learning in Advertising

Connect with Katie:

Home - Business Mentor

@katie_colella_social

Katie is a multi-award-winning certified business strategist and mentor, as well as a Meta ads manager, with over two decades of entrepreneurial experience. From launching her first venture at just 18 to successfully exiting multiple businesses, both product and service-based, online and offline, she’s done it all.

She loves helping (mainly) female service business owners to grow a list, get more leads & sales into their businesses, helping them grow a business they love, that is their version of success. Alongside this, she is also the founder of Ella CRM, an all in one sales & marketing software, for all you need to run your business in one place.

To find out more:

Website

Instagram

Download the FREE Everyday Sales Machine Guide

This podcast is proudly produced by Wavemakers Audio