In this episode, Rachel and Jess dive deep into the crucial topic of capacity and why it poses challenges for many business owners. They share practical solutions to help listeners open the doors to sustainable growth. Inspired by Jess's frustration with clients struggling to execute their goals, they explore the importance of giving yourself the space and grace to grow gradually.
1. Awareness and Optimization:
- Track your time using project management tools to gain awareness of how long tasks take and price your services accordingly.
- Use data to make informed decisions and set realistic goals for conversions and growth.
- Optimize your scope by automating repetitive tasks and creating recordings or trainings to save time and deliver a better client experience.
2. Time Management and Routine:
- Give yourself the grace of extended timelines, especially when starting something new.
- Embrace ritual and routine in your business to create a structured work week and improve productivity.
- Implement batching and boot-up routines to support focused, deep work and shut-down routines to establish work-life boundaries.
3. Budget and Hiring:
- Be discerning with your budget and invest wisely in tools, templates, and courses that align with your goals.
- Take on the role of an accountant in your business, evaluating expenses and making strategic investment decisions.
- Know when it's time to hire and delegate tasks that drain your energy or are not your strengths, but ensure you have proper systems in place before doing so.
Remember, it's okay to go slow and grow gradually. By optimizing your processes, managing your time effectively, and making strategic investments, you can create the space for sustainable growth in your business. Take the time to assess your capacity and implement these practical solutions to unlock your business's full potential.
in today's episode, we're diving deep into a topic that's
crucial for the growth of any
business, and that's capacity.
We've all been there juggling tasks,
wearing multiple hats, and feeling the
pressure to take action while not actually
having the space to do so today we're
gonna be unwrapping the enigma that
is capacity and exploring why so many
business owners find it challenging.
Most importantly, we're gonna be equipping
you with practical solutions that
open the doors to sustainable growth.
And honestly, Jess, this is truly
your zone of genius, and this
episode was inspired by you.
So what brought this.
So capacity has been on my brain
lately, mainly because of frustration.
Because , I work with a multi
multitude of clients as an integrator.
So basically my job is to take their
big ideas and help them bring them to
life through project planning and tech
integration and whatever it takes.
And the problem that I keep
seeing my clients bump up against
or bump up against myself.
Putting a goal on your list
or having a bunch of ideas and
then struggling to execute.
And then when you struggle to execute and
you can't get it done, and it's quarter
three and the goal that you put in your
list in January is still sitting there.
You start to you start kind beat
yourself up and you're like,
yourself and me know happened.
Rachel just said guilty.
Like it literally happens
to everyone and there is a
multitude of different reasons.
One of this is we're like
inundated with new ideas.
One on the internet all the
time, a scroll through Instagram
can lead me with 20 new ideas
that I think I want implement.
They call that like shiny
object syndrome in my business.
In my email, and this is actually
what inspired this, and another post
about are you making business harder?
By doing it backwards, there's so
much pressure online to act fast.
Don't miss out, do it now.
Take the leap.
You're ready now.
That whole, like if you build
it, they will come mentality.
Where I feel like sometimes when
I get on discovery calls with new
clients, I'm like the lone soldier
and be like, that is not how it works.
So like I literally, and we were just
laughing about this before we started
recording, where I literally got an
email in my inbox and it was like
less than 500 people on your list.
Don't wait until launch
your group program.
And I'm like,
Rachel: You should.
Jess: Yeah, maybe you should, right?
Because me, like we know
what industry standards are.
, if you've got 500 people on your
email list, like how many people are
gonna convert maybe five at the most.
And it depends on the
cost of your program.
If that's fine, if you're launching a
huge group program that's gonna take
you six months to build out and you've
only got 500 people on your email
list, then you should definitely wait.
But if you've made it like at
a higher, if you're launching
like a higher ticket service or
something, then that should wait.
So I feel like that's
such a blanket statement
Rachel: Yeah, there's so much nuance
in launching, and I think that does
not get considered when you're being
blasted with these marketing messages
of oh, you can make a hundred thousand
dollars with 500 people on your list.
Some people sure maybe have, but
there's so much nuance in it.
Jess: Yeah, so I think it's about,
with everything in business, taking
a step back and like really realizing
is this right for me in this moment?
And I feel like capacity is something
that doesn't get discussed enough.
And it's something that we bump up
against because as small business
owners as solopreneurs, a lot
of the times we're executing by
ourselves, but we're comparing
ourselves or trying to emulate, these.
I don't know what we wanna call 'em,
celebrity entrepreneurs or people that
are in the online space that are bigger
than us, that literally have teams of
10, 20 people and they're selling us their
strategies on how they had a seven figure
launch, but not revealing or highlighting
the fact that it took 20 people to
Rachel: Or a $10,000 ad strategy.
Jess: Make that come to life.
So I think that's where, when it's
important when you're growing your
business to really look at your
capacity and give yourself the space
and the grace to grow it gradually.
Rachel: Yeah, I think there's
a, there's so much to speak
about with the, one honoring.
The business season that you're in and not
feeling the FOMO of all of the marketing
messages that you're inundated with and
really being able to say, this is a build
season for me, or this is a push season
for me, or whatever that looks like.
And really being able to say and actually
like being truthful with yourself because
there are so many times where I've
invested in things that I'm like, Wow.
If I would've waited a year, I would've
been in such a better place and I
would've actually implemented, I would've
actually taken the action to do but I was
victim to the you have to do this now.
I'm gonna increase the pricing.
And all of those like bro marketing
tactics of them being like, this
program's going away, and that's fine.
If it's going away, then
there'll be another program.
Are you ready to absorb it in
the space that you're at now?
I think is really important
from a sustainability standpoint
and allowing these things to
actually like marinate for you.
So one of the things that I've
been going back to that's from my
project management background is
the project management triangle.
And I don't have a cool little
graphic, but I wish I did.
But basically there are four
aspects to get any project completed.
There's the, is the time and is.
And time are related, and then.
Scope and budget are related.
So if you increase your scope,
you're by default going to have to
increase the budget, whether it be
the people that you allocate or you're
gonna have to increase the time.
And there is not really
any way around that.
Oh, I'll, we'll share a wild card,
later, but also, so it's like
looking at the, so I've been at the
sheer of how much you're taking on.
And realizing okay, I wanna do something
else, but do I have the budget to do
it and do I have the time to do it?
And if the answer is no, then you've
gotta have, you have your scope there
and that's where you can go back.
And I'm gonna share some ways about
like how you can refine your scope
to make more space for growth.
But that's where you're gonna have
to go back to the drawing board and
like figure out like, how am I gonna
get that space for time and growth?
Rachel: You literally
just took us to school.
We'll make a cool little and make
Jess: I'll make a.
Scope is like what you're committing to.
And I feel like a lot of small
business owners will take on so
much without even realizing it.
And this is why, I love
a project management tool.
It's okay, I have an idea, and
then they like jump into action.
That's okay, take that idea, make it a
project in your project management tool.
Give it a deadline because I feel
like that's another pitfall that
people fall into is we're just
gonna do this project, but we're not
gonna set a date for it to be done.
No, give it a launch date of
like when this needs to get done.
And once you get, start getting your
start date and your launch dates or finish
date for every single thing that you have
in your do list, you'll be able to look
up your Gantt chart or your timeline
and be like, oh my God, I have Eight
different projects going on right now.
No wonder I'm getting to Friday every
week, and my to-do list is 15 pages long.
So then you're able to once you
have that awareness step back and.
Go back to the drawing board
and be like, okay, what do I
need to prioritize at this time?
Do it with your client work too.
Because I know like
Rachel, you're like me.
Your client work ebbs and flows, right?
So if you're plotting like start, end
date, start end date, and you see all
your clients are ending in August,
which happens to me a lot, it's oh, I
have all of August to be able to work on
my business and do all of these projects
and not try to do all of my projects.
While I'm trying to do all of my
clients' projects, I'll be able
to push those back and do a sprint
in August and get everything okay.
Instead of beating myself up January
through July about not being able
to get to things that I wanna do
in my business because I don't
have the time and space to do it.
But in August I'll be there.
That's the beauty of planning.
Rachel: It's so funny that
you say this due date thing.
'cause my former project manager, oh my
gosh, if she listens to this, she would
sit on my, on our calls with me and be
like, Why do none of these have due dates?
And I'm like it feels less
pressy if I don't put a due date.
But then what happens is they
don't actually get done and they
just sit there in limbo in my
project management space and, yeah.
Again, this is,
Jess: I feel like a lot of in creative,
in creative or, visionaries have
a hard, they struggle with putting
those due dates on there because they
feel like it's gonna box them in and
it's gonna feel like more pressure.
So I really put your due date, but
you're the boss ultimately Sori.
Jess: Not having a due date.
One, it's just gonna extend
out forever, like you said,
and never actually get done.
And what's that?
I don't even, I should know this
because it's like project management,
but what's that Like law, Murphy's
Law, it might not be Murphy's Law.
That's it takes, like a task, takes
up the amount of time that you
give it, where it like will expand.
Around it, then Rachel's
Googling to find the right thing.
But if you're not putting any constraints
around when a project starts and
ends, it will never get finished.
And like I said, your project
manager is not alone because every
single one of my clients, that
is like the number one thing.
I'm like, we've gotta put
a due date on these things.
So much faster, and then embracing like
that sprint system I think is important,
especially when you're a small team
or solo entrepreneur because if you've
got five projects that you're jumping
back and forth from you're not gonna
get effective or efficient if, unless
you're focusing on the other thing.
Rachel: Yeah, so quick note.
Murphy's Law is anything that
can go wrong will go wrong.
There is another law about, and I've
heard it before, and they say it
all the time, but it, and it is true
because especially if you have a d h
ADHD like I, or, and a healthy dose of
perfectionism, those are like a killer.
If you don't put timeframes on your.
You're, I was just talking to you
about my blog post, how they can
be , I could literally write blog
like books on my blog post here.
I can literally write books for
my blog post, but that's because I
wasn't giving myself any constraints.
Which constraints can be healthy.
It's it's not about, especially if
you have perfectionism, it's not
about putting out the best product.
It's like just getting something
out there and the time and
space that you have to do it.
And then you can always go
back and refine because there's
always room for improvement.
We're always gonna see opportunity in
business and that's a good thing, but it.
Jess: I think another thing,
Rachel: capacity, like level of things
that I think new business owners will
pass by This very ridiculous boundary
is, and I'm actually in a space right
now where I have to make a decision.
That is either for the growth of my
business or taking on more clients
for the growth of my revenue.
And it's very fascinating.
'cause when I first started I was
just like taking clients and yeah.
And I had to, now I'm in a place where
I have three retainer clients that are
like, I'm ready to sign, but I'm over here
trying to launch something that's, I am
a very, I'm very aware it's gonna take a
significant amount of my time, but like
from default, I'm like I'm a retainer.
Service based business like I should
be taking these, but this could be
the future of my business as well.
So I think there's a lot of like
reflection and growth that happens
with honoring your capacity that
when you're first starting out,
that fear and that FOMO is real.
And like you just become a little bit
more like stern with your boundaries
as you grow in your business.
And I'm still feeling it now where
I'm like, this would be really
nice to have these three clients.
So I think that's another really
important thing from a capacity
standpoint is to like truly honor
that boundary that is there.
And it may not happen right away.
Jess: And I.
Rachel: that lesson.
Jess: On one-on clients is that speed
Bit dip in revenue, right?
By not taking on.
Those retainer clients
or those extra clients.
I feel like I'm doing the same thing
right now where it's this has been my like
lightest client , work month in a while,
but I'm , I've redone my newsletter.
I've redone my homepage.
Like I needed to take that pause so
that I can slow down and as anxiety
producing as it is because it's my
lowest revenue month and probably a.
It's, I have to keep reminding myself
it's intentional because I can feel that
it's gonna catapult right after this,
but it's like you're gonna have to like
breathe in so you can, oh, look at this,
so you can breathe in so you can expand
Rachel: On our AI episode, we're gonna
have to literally stitch in clips
of Jess's camera going whack every
single time that she raises her hand.
And I talk with my hands a lot.
That's why I can't have those AI
camera, because I would be like,
Jess: there's an AI camera that
follows me around the room.
So in case you're not gonna see, I'm
gonna put these up on YouTube eventually.
So yeah, so there's Back on track,
you do have two choices, right?
You have, there's two choices always.
And that's why like when I'm
gonna talk about expanding
capacity, I'm gonna be choices.
So right now Rachel has a choice to
slow down, to speed up or embrace the
short-term squeeze for long-term ease.
And it's just what do you wanna do?
And that is like where you're gonna know
that you're gonna be working a lot, a
more hours to get things done right now.
I did this when I was leaving corporate,
like I worked a 40 hour corporate job
and had two retainer clients until I
could get my third one to jump off.
That meant waking up at four o'clock
every in the morning, every morning doing
my, like my work, my, my business work.
Going to an eight.
I don't do nights, go
home and go to sleep.
I like to wake up early.
And working almost every, I would,
thankfully I had the flexibility
in my job where I could work
on Sundays at my other job.
I would work on every Sunday for a whole
year so that I could take off Wednesday
during the week to work on my business.
And that's so there's two options.
Slow down to speed up or short term
squeeze for long term that those
Rachel: and if you don't pick one,
you are hitting the wall of burnout.
And it's very much avoidable if you are
very real with yourself and you don't
let that fear what you had said, like
where the lowest revenue is happening
right now as far as this month, but it's
so intentional and it's planned, and if
you trust the systems in your business,
which you do that, it will pick back up.
And that next month you'll be so
grateful that you built the system around
your newsletter, around your private
podcast, like all of these different.
Layers of it, it's intention that makes
the difference of if you're blasting
straight into that wall of burnout
or if you are, being strategic with
how you spend your time, because it's
the seasons of your business that you
have to honor and it's so important
'cause yikes, burnout ain't fun.
So another I guess issue or roadblock
I see that come up with capacity.
And we touched on it a little bit, but I
wanna dive deep into it because I wanna
mention this, Rachel, she was like,
oh is, and I'll see my clients or even
myself by, a strategy or a course from
a online entrepreneur who's probably
been in the business longer than us.
Has a bigger team than us, has
therefore has more capacity than us
and burn themselves out trying to
implement that strategy word for word.
Does that ever.
I think that's like when someone has
created this like success for launching
and they're like, oh, steal my plan.
It's one of the things
that I always tell people.
I'm like, if Google or if Apple or
Nike or whoever we're going to give
you, This is step by step what I
did with the business to grow it.
I don't know the owners of
all of them, but whatever.
If they all gave you their roadmaps for
massive success of how they've reached
it, you still won't be able to achieve it.
It doesn't matter if they
gave you detail by detail.
There is so much that comes into it.
Like how many people on their
team, how much they spend on
ads, how big is their audience?
Like all of the various levels of it.
It's very easy to get consumed in.
All I need is the plan.
No, you need way more than just the plan.
And I've done it before, like this is
no shame to anybody that's bought that.
Oh, if only I had the understanding
or if only I had the roadmap.
There's so many things, like I bought
one from a launch person thinking
like, Oh, that's all I need, and it'll
make my client's strategies better.
It'll make my strategies better.
I went to implement it on
my own, bailed halfway.
I was like, I am, my energy's
not right and I can't do this.
And it doesn't take into consideration
that person's morning routine,
that person's mental health.
Like it's just nuts because people will
literally just, oh, this is my strategy.
You take it and yikes.
I've had the blessing of being able
to take, a variety of different
big courses that I, that are outta
my price range, thankfully for
my clients who wanna implement.
And once I get into some of these bigger
ones, and I'm not gonna call them out
because I don't wanna get canceled.
But once I get into some of these bigger
programs, there are like, Hundred like
hundreds of lessons in each of these,
and it's like it takes a full-time person
just to take in all these lessons, not
mention if you're gonna implement a five
part launch strategy with a team of two.
Like it's not gonna happen,
especially on their timeline.
Maybe you can, but give yourself,
that's when we come back to the
project management timeline.
If your scope is increasing, give
yourself the grace of a longer
timeline if you don't have the budget
that they do to invest in that.
And that's how you get
around this capacity issue.
If you truly did wanna
implement it, Shorten the scope.
Just pull out the tiny little nuggets
of information that you know vibe with
you and are easy for you, feasible for
you to execute and do those instead.
But trying to take the course and
implement it like word from word,
when you don't have the same budget,
when you don't have the same timeline
or the same foundations that person
has it's just a recipe for burnout.
Rachel: Yeah, and I notice a lot of
business owners, I did it myself, and
this is why we're being very honest
and open about it, is that skipping
through like the foundational stuff
and literally just being like, oh.
Oh, if I buy this course,
I'll have all of the answers.
And you don't have the
audience that's engaged enough.
You don't have the SOPs that help you
go through each process seamlessly
without any kind of like gaps or
handing it off before you hire.
And there's so many levels of.
that kind of help you help yourself
when you're taking these next steps
or implementing or whatever that is.
And like really being honest about if you
audit your business, do you have, insights
into clarity of what's gonna essentially
hold you back to expanding your scope or
expanding your capacity and all of that.
Jess: Yeah, so I wanna get into some ways
because I know we are, there's probably
a lot of entrepreneurs, freelancers,
and if you got into this like it or
not, like I call myself an integrator,
but I'm definitely a visionary too.
Like I can, when I score on both.
So I know that we've got
a ton of ideas to, I.
We may be at capacity.
So how do we get around the project
management triangle and how do we
like what's the cheat code of it?
And that is innovation and optimization.
So once you start with giving
you just a couple of ideas on
what kind of get around that.
So starting from the first
option you have is to optimize,
is to decrease your scope.
And I think like everything this
starts with awareness of how, just
how long things are taking for you
and how much you have on your plate.
So that's where things like using a
project management tool to track how many
balls you have up in the air can help.
And checking your time, which especially
if you work on packages, you may not be.
Rachel: I have tried and I have failed,
but I think when I'm very aware of like
when I launched a new v i P day or.
It's not new anymore, but when I
launched it, I tracked everything.
So how long each step took so that my
beta pricing can be justified or my
next level pricing could be justified.
But when I tell you as someone
who struggles as I wouldn't say
struggles as someone who thrives
as a neuro neurodivergent person.
Time tracking is so hard for me.
I've used so many different tools.
I'm literally over here taking
notes as you talk through this.
Jess: So time tracking is something
like when I'm on it, it's nothing
that, like when I'm on it, it helps
me so much to bring that awareness.
And even if I'm not using my time
tracker every day, just going back at.
Just for myself, I to provide
my clients with , how the hours
got spent and that breakdown.
And one that can one, open your
eyes for like how much time is stuff
actually taking you so that you
can price yourself appropriately.
I was just having this client with this
conversation with a client the other day.
I'm like how much, I know you get
on a call, but like how long does
it take you to prepare for the call?
What do you know?
How long does it take you
to provide deliverables?
All of those things need to be
accounted for in your pricing.
And if you're not tracking your time,
then you don't know and you're losing
out basically because you're not
charging as much as you should be.
So tracking your time
you've probably tried tools.
I love Team Metric.
It's free and it integrates with Notion.
So like when I open up a task on
Notion, I can hit Start Timer.
It talks to Metric and tells it.
That's what I use.
I can also use it to invoice.
I do still charge hourly for some
clients, so I can also use it to invoice.
So that one I've been using since January.
And like I said, it's
progress, not perfection.
Do I do it every week?
No, but I do notice the weeks
that I do it, I'm a lot more
productive because I'm on the clock.
And a lot more, planful.
So it's just about building
a habit with everything.
The second, and I knew Rachel's
a data girl, so she's gonna love
this, is using data to identify
like where you're getting R o I.
I'm gonna let you spiel on that one.
Rachel: Oh my gosh.
I think this is, if you're
not looking at your data like.
You're doing yourself such a
disservice in your business, in
your marketing, in everything.
It's really funny because if you have
that data for time tracking, I've done
this with one of my other offers before
and I realized I was literally charging
essentially like a $10 an hour rate for
a service that was delivering so much
value, and that's when I made the decision
that I needed to increase my prices
just from My own sanity, but also just
because I cannot justify these people who
pay me retainers for all of these other
clients that are getting this $10 rate.
Yes, making sure that your, data is there,
but also like you can make such better
decisions and like impact in your business
when you are looking at your data.
Like I think there was a.
Jess, I think you actually shared this
with me many moons ago, is a a calculator
of like how much come up from a conversion
standpoint per launch that you needed.
I started using that for like my
clients to be like, all right,
let's set some smart goals.
Their like eyes would light up
when they started seeing all
of their data in one place.
I'm like, alright, you need
a 5% conversion from here.
That means you need.
This many eyeballs and this, and it made
launching so much more realistic than this
kind of idea of all I need to do is talk
about my offer and I'm gonna make $30,000.
And it's no.
If you have the data to back it up, like
you have just so much more of a grounded
effort in what's actually gonna happen.
And what else was I gonna say?
Something else came up.
Oh, I was gonna talk about, and
one of my new favorite magic tricks
right now, and it's free is using
Google Analytics traffic insights
to be able to see the traffic coming
and what pages it's landing on.
And one of the shifts and email,
Rachel be excited that I've been
making is I'm able to see what.
Blog post or articles are getting the
most traffic and put opt-ins that are
strategically placed on those opt-ins.
And I, we've increased, I think,
one of my clients by like a hundred
percent this month per opt-in
Rachel: love that.
Jess: by just those on there.
So it didn't it didn't, cost the client
any more, budget any more time than other
than me just like popping it on there to
see okay, let's take advantage of what we.
We were also able to use that
information that she had a course
that she was about to retire, but we
realized , all of this traffic was
coming to articles related to P C O S.
She was retiring her course about
P C Os and we're like, hold up.
We've got three traffic coming.
The only reason it's not
converting right now is because,
There's no opt on this page.
It's like sometimes when you get stuck
in that do, if you don't stop and look
at the data, you could be like recreating
and creating things and just adding
more scope when you don't need to.
You can just work smarter that
harder where they say that 80
20 rule, utilize that so that
you can get more done with less.
Rachel: Yeah, I just made a note.
We're gonna do a whole episode
on just us out about data.
I feel like.
The people that get it will get it,
and I am obsessed with just nerding
out about all the things that we
could do because don't let me get
into Google Analytics because I have
my, the time of my life in there.
And then the last thing around scope,
and we touched on this, is once you track
your time being able to do you know.
You'll know what tasks take to complete
and then you can automate what you repeat.
So we know we are, we all probably have
or should have onboarding automations and
offboarding automations, but you can take
that a step further into your offers and
the trainings or maybe you're having to
repeat yourself on different calls a lot.
Create recordings of those and deliver
those so you're not having to spend
as much time on clients educating.
I have a lot of my dieticians do
this where, a lot of their one-on-one
coaching calls with their clients
are around education and, they just
need a short little, like check-in.
But a lot of what they're doing is
educating and they're repeating the
same thing to client one client three.
So they're offer and be like,
oh, I'm repeating this training
with every single client.
Pop it into a training.
I canfin this whole offer to where
maybe I'm only meeting with you one time
because you're watching these these
three recordings before, and then I'm just
meeting with you at the end of the month.
So that's how you refine your offer.
Optimizing the client's still
getting the same transformational
result, but it's taking less
time for you to do on your part.
Rachel: Yeah, and I think just from
a client experience perspective, like
it allows you to go deeper and provide
a more customized experience to them
because you're not sitting there giving
them that Foundational information,
like they consume it on their own
time, and then they can come to you
for in the sense of a dietician, like
the more customizable oh, I heard this
and this is what bubbled up for me.
You give a better experience
when you can embrace that
automated kind of side of things.
Yes, for sure.
So the next part we're gonna look at as
far as making capacity or making space for
growth is what I like to call it, is time.
So the number one thing too, as a solo
entrepreneur, it's just give yourself the
grace to have more extended timelines.
Especially if you're creating
something new, especially if
you're doing something for.
I started a weekly newsletter
that had a audio podcast because I
wanna be accessible to everybody.
Like it took me so long to figure out
how to do it, like probably a whole
eight hours, but the next time I go to
do it, it's not gonna take that long.
So it's give yourself the grace
that it's gonna take longer to do
something, especially if you're
doing it doing it the first time.
Try to estimate when you're like,
planning out your projects and your
task, try to estimate how much.
It's gonna take you always double
that number and then that's how
you should plan out, because that's
how long it's actually take you.
But, and try to limit yourself
to maybe three big things.
I know that helps my brain a lot.
Sometimes when I'm feeling overwhelmed
it's I don't feel like working today.
Because even though I love what
I do, it's I always feel like
working like what are the three I.
Number two is embracing ritual
and routine in your business.
So creating those weekly workload
cadence on Mondays I do this on
Tuesdays are call days on Fridays.
Me and Rachel do content
days, I think because.
For me, especially with my brain, if
I set myself up for what I'm gonna
do the next day, I'm more likely
to actually do it and not get sucked
into some new idea on the internet.
You feel the.
Rachel: Yeah, I have when I
switched to call days Tuesdays and
Thursdays as my call days, holy cow.
My whole like energy for the week shifted.
I'm not one for a lot
of like actual, like I.
Routines and stuff.
I've tried atomic habits and it's
just, it's very hard for me to stick
to a routine, but when I forced that
by saying, okay, my scheduler is only
available on Tuesday, Thursdays with
the certain case of exceptions, it's
put me in this kind of forced routine of
Monday is my ramp up time for the week.
I really focus on like setting my tasks
for the rest of the week and then Friday,
yeah, we're here doing content and
also really does help me when I don't
need to get ready and like we, Mondays
and Wednesdays, I don't get ready.
I just throw on clothes and come and
sit in front of my crank out stuff.
So yeah, I think it's really
streamlined, my work week and
get into the flow of things.
It's helped significantly.
Jess: Yeah I follow a creator called Jules
a and she talks about her, so like she.
Call days and potato days and I'm
all about potato days where I don't
have to get ready and so oh, you
only have to have calls on Tuesday.
And then you can really start to
see how it energetically affects you.
Tuesdays are my call days and I
do every single client I have on
Tuesday by we and Wednesdays like.
My energy is drained.
So I know oh, I can't do that, or,
but I do get really inspired to create
content on Wednesday, so that's when
I do my newsletter because all the
conversations that I had the next day.
So it's oh, you'll be able to , see,
it's always gonna be a work in
progress about how you do it.
Another thing I love to implement
too is just like batching things.
And then boot up routines.
So I call it building
a productivity bunker.
When I know I really need to do like some
deep work, I get my three beverages, load
up my essential oils and my diffuser, like
my peppermint, get my Spotify playlist.
And it's okay, now it.
I reject routine a lot, but that
seems like such a treat because
I'm doing all these things to
support myself in being productive.
It's not oh, I need to go write.
I know people love morning pages, but I
have not given done like I need to go
write my three morning pages right now.
It's when you're able to look
at it as like a tool to support
you, I feel it just helps to
like make my life a little bit
Rachel: What did you call it?
Jess: boot up.
Boot up routine.
Our productivity bunker.
That's from the book.
The one thing, I think I've mentioned
that book before, but it's like building
your productivity bunker boot up routine.
I also like a boot's, not a boot
down, but like a shut routine
too, especially working from home.
I thought you said boo.
Like b o o.
Like I got booed up.
Jess: Routine and then okay, then we're
gonna have a close down routine too,
because I have to shut my computer, my
laptop has to close, or I'll just walk.
It's in the middle of my house, I'll just
randomly walk and start working again.
My family's what are you doing?
And then the third thing.
But making space for growth.
And I know as a small business owner,
like our budgets are very thin.
So one being a little discerning
with your budget, one of the, I
think one of the most life-changing
things, her name is Maggie Patterson.
She does I think it's small business boss,
and she said this on her podcast, it's
like she was like, I started making a hell
of a ton more profit when investing in.
Rachel: Seriously, I could
scream that from the rooftops.
Jess: So I think one, it's just
one, having a budget, being a
little more discern, treating your
business a real business and yes,
put aside money for developments and
courses and templates and things,
but before you invest, be a little
bit more discerning about could this.
Be better spent, just getting
someone to do this for me.
That could be awesome.
I have been on a course hiatus for, I.
Most past year, I really
haven't bought any courses.
I've bought a lot of tools and templates,
but no more courses because I'm just
like, it was just too much information.
Like I didn't have enough stuff to
implement and now my plan is like
the next thing I need to implement.
I've reached point of my business
where I'm just going to invest and
get someone to do this for me because
I've got enough on my plate going on.
So it's like those resources
can be reallocated to something.
So just take it a moment.
Maybe once a month and going through what
your business expenses actually are and
seeing did, are these things paying off?
Am I getting r oi for this?
Tech tools is one.
I just created a tech tool spreadsheet
in notion where I listed all of my tech
tools and how much I pay for them.
So I get a true operating cost for.
What my business wants to operate.
And it's a lot more oh, I work for myself.
I don't have any employees,
I don't have any overhead.
Lemme just tell you accounting, like
my insurance and stuff like that.
A th it cost me a thousand dollars
a month just to operate as a small
business, whether it be software fees,
and that's without any employees.
So that I need to take that into
account when that is just something
that's gonna get skimmed off the.
I think that being able to put
that accountant role on I think
I've, in a previous episode I've
talked about like the role of the
employee and the role of the boss.
You have to also be able to
step into that, like accountant.
And if you've been in corporate and you've
submitted like an expense request and it
gets like rejected, you almost need to
have that energy when you are planning for
growth and planning for either additional
revenue and all of that Submit that Hey,
I need to, before you invest in a course,
hey, I'm submitting this as a request
and then see if the budget is approved
when you put your accounting hat on and
actually honor that because there's so
many times, and I think that like when
we talked about for at the beginning of
this episode, where you feel that push
the urgency from like the marketing
tactics don't necessarily choice.
smart about your investments and your
areas of where you spend your money
and where you spend your time too.
So I think that's really
important to act as an accountant
sometimes in your business, and
sometimes reject that request.
Jess: Yeah, there is so much pressure.
I feel like on the online space, it's
like you have to invest in yourself and
spend more to make more and all of that
stuff, and that is simply not true.
Like you do not have to invest.
Money in coaching to
get to the next level.
You have it in you now if you need
to, and it's gonna make sense.
Like , there's definitely a coach
that I wanna work with for the end
of the year, and that is because she
is doing what I want to be doing.
Like she has proven process and
I'm just waiting till I have the
like amount of revenue saved up
in my emergency fund so that I can
pull that money out and invest in.
Jess: And the other thing is just
knowing when it is time to hire.
And when you have reach capacity.
So once you've optimized, once
you've taken all of these things into
account, you may need to make more
time and space by offloading some of
the things that maybe like you're not.
They're not your strengths or they drain
your energy and that is a smart investment
to be able to delegate to those if you
have the proper systems and set up.
Because if you do it before you have
proper systems in place, then it's
gonna just probably pause a little more
headache, then it's actually worth.
But just starting to be able to offload
some of those things that are draining
can definitely help you free up.
But first grading the.
Rachel: I think that's like
the most important thing is
actually having systems in place.
So I will echo that but not go on.
'cause we, this is a long episode for.
Pissed off at all these
things about just do not wait.
It's okay to go slow.
If you take anything away from this
episode, know that it's okay to go slow.
It's okay to grow it gradually
because that in the long run is
going to be more sustainable.
So with that tune into our next episode,
Rachel: we're rooting for you.