Shownotes
You can be doing a lot in your marketing and still feel stuck. Posting. Tweaking. Learning. Trying. And wondering why none of it seems to add up.
In this episode, I’m unpacking why effort alone isn’t what creates results in private practice anymore. Most therapists I work with are already showing up and putting energy into their marketing—but that energy isn’t compounding. Instead, it’s leaking out through unclear direction and high resistance.
We’re talking about momentum: what actually creates it, why pushing harder often makes things worse, and how small shifts in direction can make your marketing feel steadier, lighter, and far more effective this year. If you want 2026 to feel less exhausting and more predictable, this episode will help you see exactly where to focus.
Here’s what you’ll learn in this episode:
1️⃣ Why doing more isn’t creating results—and how energy “leaks” out of unclear systems
2️⃣ How direction and resistance determine whether your marketing compounds or drains you
3️⃣ What to prioritize early in the year if you want the rest of 2026 to feel calmer and more predictable
Resources & Links Mentioned:
- Join the Confident Copy waitlist for early access and additional savings:
- https://walkerstrategyco.com/waitlist
- Apply to work with us: walkerstrategyco.com/apply
- Episode 45 show notes: Your Intentions Aren’t Enough: What Actually Leads to Practice Growth
- https://walkerstrategyco.com/show-notes/45
- Episode 43 show notes: The Unsexy Work That Actually Fills a Therapy Caseload
- https://walkerstrategyco.com/show-notes/43
- The Walker Strategy Co website:
- https://walkerstrategyco.com
Connect + Subscribe
Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.
Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.com
About Marketing Therapy
Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.
Transcripts
Hey everyone.
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Happy New Year.
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Happy 2026.
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Welcome back to Marketing Therapy, episode
46 to get us started for the new year.
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00:00:10,650 --> 00:00:14,190
I mentioned in our previous
episodes that I was taking
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some time off for the holiday.
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I took about 10 days away from work,
which outside of my maternity leave is
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the most I've ever been offline, and I
am returning to the office so restored,
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so energized, so clearheaded, and I hope
you're getting a little bit of that same
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feeling too, whether you took a day off.
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Maybe a couple of weeks,
whatever that was for you.
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I hope you're entering into the
season feeling that January renewal.
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I'm super excited about this episode.
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I prepared the outline for it before
leaving the office in December, but
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it is now informed by some additional
insights I've been able to gather
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since our state of the industry survey.
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Ended and I've started
analyzing that data.
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So I'm just extra excited about this one.
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I can almost guarantee, regardless
of where you find yourself in your
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practice today, that you can get
something from today's episode.
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Okay, now, our last episode, if you ended
2025 with us, was all about intentions
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and how intentions are a good thing.
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But they're not good enough.
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They're not good enough on their own.
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We talked about how planting the seed
is the most powerful thing you can do,
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and then what you do after determines
whether or not you bear the fruit.
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So this episode is a
follow up to that one.
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This episode is for the people
who say, okay, Anna, I set the
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intention and I'm doing the thing.
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This episode is for people who
say, Anna, I'm already trying.
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I'm already doing the things I
feel like I should be, but I'm not
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getting the results that I want.
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If that is you, buckle up.
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This is going to be a good one.
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Okay?
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If you listen to that episode and
you thought, I'm doing the things,
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but why is it still so hard?
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That's why I've put together this episode.
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This one is for you.
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Now, this is the frustration, right?
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You've set the intentions.
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Maybe you set your
resolution last year in 2025.
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Maybe you've been at this private
practice thing for a long time.
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You know what you wanna do and
you're someone who's gonna do it.
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You've taken the steps.
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You haven't just sat around passively
and expected clients to come find you.
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You recognize that's not realistic,
and that's because most therapists
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that I work with, they're not lazy
in order to be successful today.
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They recognize effort is required.
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They recognize they need
to prioritize marketing.
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They are thoughtful and they are putting
in effort, but that effort just isn't
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resulting in what they're hoping for.
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Now, if effort alone worked, most
therapists would already be full, right?
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If all it took was trying, you would
all have a full caseload at the
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perfect premium fee that you want.
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That's not reality.
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So that means something else is at
play here beyond just effort, right?
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So this episode today is not about
motivation, it's not about commitment.
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It's not really about mindset.
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That's more last episode.
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Go back and listen to that one if
you need some support in those areas.
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This episode is about direction.
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It's about resistance and it's
about where your energy is actually
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going as you move into the new year.
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All right?
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Now most therapists are already expending
energy on their marketing, right?
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That's what we're talking about.
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You're trying things.
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You purchased a website template, you
sign up for site Today, maybe you are
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paneled with a service like Alma or Grow.
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You might have a social media presence.
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You take trainings, both CEUs
and trainings on marketing.
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You listen to podcasts like this one.
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You download free guides, you talk
to chat GBT, you're doing things.
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This is costing you energy
in some regard, right?
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But that energy isn't compounding,
it's not going anywhere.
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It's not building on itself.
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So I wanna introduce you to
this idea of energy leakage.
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Could the energy you're putting in
actually not really be going anywhere?
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That's work that doesn't
actually reduce future effort.
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Is what you're doing right now
reducing future effort for you?
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It's actions that make
the next step easier.
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Is what you've been doing,
making what you do next, simpler,
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more efficient, more effective?
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Are you jumping in and tweaking your
website without fundamentally knowing
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who it is that you're trying to talk to?
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What it is that you need to be doing or
sharing about yourself or your niche?
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Are you focusing on just
increasing visibility?
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Everyone knowing you exist, but then
not really having a follow-up plan
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When they do learn who you are and why
you're good at what you do, are you just
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consuming and consuming and consuming
more and more information instead of
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simplifying the decisions in front of you?
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If you're doing a lot and you still
feel stuck, then it's often because
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energy is leaving the system.
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Instead of building momentum within it.
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A few episodes back, I'll
link it in the show notes.
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We talked about this idea of
the client conversion engine.
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How if you don't have that engine, you're
not gonna go anywhere in your practice.
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And so when we think about fueling that
engine, which is the ongoing part of
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growing a private practice, we have to
think about the energy used to do that.
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So I want to help you in this
episode, focus on building momentum.
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This isn't a failure.
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This isn't you doing things
wrong, it's just a systems issue.
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Okay?
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So I wanna talk a little bit about
physics here, which is hilarious
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because physics is not my cup of tea.
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I took AP physics my
junior year of high school.
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Shout out to you, Mr.
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Kent.
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And I was a good school girl.
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I got good grades and I did
okay in AP physics, but man,
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it took everything out of me.
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My brain just didn't quite get
there in some of those more complex.
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Concepts, but this one I'm
gonna walk you through today.
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You do not need to be a physics expert,
but I do think it's going to land.
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Okay.
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So in physics, movement of
something, movement depends on force.
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Okay?
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Whether or not anything's being applied.
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To that object direction, the
direction in which that force
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is applied and resistance.
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What is fighting against that object?
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Okay.
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If we think about pushing a ball
along a surface, we need force.
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We need to actually apply something.
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We need direction to move in the
direction that we want, and we
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have to think about the resistance.
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It's gonna go A lot smoother over
a wood surface than a carpet one.
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Right?
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Okay.
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You've got that right.
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Simple physics here, but powerful
if we apply it to this concept
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we're talking about here today.
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'cause the thing is you
can apply a lot of force.
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Force.
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Your effort force is the things
you've been doing and doing
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and doing in your marketing.
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You can apply a lot of force
against friction against gravity
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against the wrong surface.
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And not actually get anywhere.
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So it doesn't mean you're
not doing anything.
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It means that your energy
has been misplaced.
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So I wanna think about that.
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If you are applying force in
your marketing, okay, put on your
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physics hat, you're applying force.
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I wanna talk about direction and
I wanna talk about resistance.
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Okay?
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Direction.
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Direction determines whether
your effort compounds.
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Gets bigger, stronger, more
efficient over time, or dissipates
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just leaves that system.
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Alright, so here's an example.
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A therapist spends hours tweaking
the wording and the colors and
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the images on their website
homepage, they're doing things.
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If they had to look themselves
in the mirror at the end of
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the day, they would say yes.
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I spent five and a half hours
on Squarespace today, tinkering.
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Energy was spent, but the site
still doesn't clearly say who
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they help, why they're different.
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It doesn't connect with the reasons
that their client would ultimately
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choose them over the 10 other therapists
we know that they're considering.
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So the result, each tweak, each tinker
that they did is living in isolation.
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Nothing's compounding.
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They're gonna have to get back on
and do it all over again tomorrow.
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On the flip side, if they knew who they
were talking to, why they were different,
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how to empathize with their clients,
then every future page of their website,
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every bio they had to write, every
directory profile, every social media
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post would build on that same clarity.
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It would be simpler, it would be
easier, it'd be more cohesive, and
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it'd probably be more effective.
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So effort compounds when it's
building on something stable.
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Here's another example,
and one I see happen a lot.
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A therapist thinks they need to
be on Instagram, which if you
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wanna be on Instagram, you can
be very, very successful there.
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You don't have to,
that's beside the point.
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A therapist thinks that they need
to be on Instagram, so they say,
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all right, I'm going to be there
consistently, which is critical to
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being successful on social media.
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So they get on there and
they post consistently.
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They're making reels,
they're making carousels.
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They're making.
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Static posts, whatever they get likes.
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They love the likes.
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They love when the likes come in.
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Maybe they even get some comments,
but the inquiries aren't increasing.
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There's no tangible ROI on all the
effort they've been putting in.
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Now going viral, getting
results from social media.
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There's lots of factors at play,
but often one of the things that
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I see happen is the content isn't
pointing toward anything clear.
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Every single time they sit down
to post, they're asking people
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to do something different.
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They're talking about
a different specialty.
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There's nothing consistent about what
it is that they're putting out there.
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They essentially show up as a brand
new therapist every single time, and
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so the effort they're putting into
their Instagram while meaningful.
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And well-intentioned is dissipating.
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'cause it's not actually
funneling anywhere.
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People might see the reel and think,
oh, that's cool, but it sends them
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somewhere different than yesterday's
post and different than tomorrow's post.
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And nothing ever happens.
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It's not compounding.
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So even looking at the idea of
visibility in your marketing, making
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sure people know you exist, it's
only gonna compound when it's pointed
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in a direction and consistently so.
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All right, here's another one.
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Maybe you're guilty of this.
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It's one of the mistakes of some
of the best intentioned therapists
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out there, especially those who
are early on in their practice and
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that know they wanna do it right?
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Then maybe this is you, you're
attending the webinars and the
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free workshops, you're listening
to the podcast just like this one.
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You're downloading the guides,
you're consuming all the helpful
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information, but all you do is consume.
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So it feels like you're
doing something, Anna.
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I'm downloading the things.
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I'm reading the guides.
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00:10:48,427 --> 00:10:54,277
I'm asking chat, GT I'm
asking the questions, but you
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haven't chosen a direction.
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00:10:55,537 --> 00:10:59,387
And so every single new idea that you're
introduced to the one where one person
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tells you you should do Google ads,
and another says you have to post on
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Instagram, and another says, if you're
not doing CEO, you're not living.
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Every single new idea just
competes with the last one.
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So learning.
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If learning is your thing, if that's where
your effort has been, it's only going to
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compound when it actually narrows your
path clarifies it straightens the path.
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That effort is dissipating
when it only adds options.
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'cause then you just stay stuck
in analysis paralysis, right?
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Okay, so that's the idea of direction.
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When direction is right.
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When you are applying force in the
correct direction, everything gets
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simpler, your language gets reused, and
it becomes consistent in your marketing.
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Your decisions stop
reopening every single time.
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The systems compound,
they build on themselves.
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That's what we wanna see happen
When your direction is clear.
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Now let's talk about
the idea of resistance.
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That's the other thing, right?
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Resistance determines whether the effort
you're putting in feels sustainable or
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flat out exhausting, because sometimes
our effort does feel that way, doesn't it?
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It answers a different
question than direction.
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How much energy does this
take to maintain over time?
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So we got started, we're
going in the right direction.
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Can we do it forever?
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That's what resistance tells us.
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So here's an example.
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You find yourself explaining
yourself on every single consult,
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so you hop on a consult, really
happy that you got there, right?
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You have a client who's interested
and then you spend the whole
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time trying to land that plane.
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00:12:40,262 --> 00:12:42,602
You're explaining your
approach, who you're best for,
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you're justifying your fee.
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It feels like every single
consult starts from scratch.
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That's high resistance because
there's not a system supporting you.
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People aren't coming in pre-qualified.
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It's all on you every single time.
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If we contrast that with a website
that did some of that heavy lifting
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for you, people are showing up,
knowing your specialties, knowing
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and acknowledging your fees,
you're getting fewer objections.
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There's less emotional labor on those
consults, so resistance is that invisible
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tax on your energy, which is so precious.
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Another one.
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That person posting on Instagram,
they're posting and posting and posting.
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00:13:27,222 --> 00:13:32,202
It feels draining because every
single post requires new thinking.
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They feel like they have to reinvent
the wheel and reinvent who they
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are and reinvent what it is that
they're saying over and over and
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over, and nothing's carrying over.
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That's an incredibly
high resistance system.
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And a lot less fun.
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But if you know exactly what it
is that you do, if you're clear on
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your specialties, your focus areas,
what it is that you bring to the
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table, content's so easy to write.
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You know exactly what to
say and who to say it to.
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It gives you a filter for what to say
yes to, who to say yes to, who to turn
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away, and it lowers the ongoing effort.
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So sustainable effort, whether
or not you can do something over
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time is rarely about doing less.
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00:14:10,912 --> 00:14:14,392
It's not that you're gonna never have to
market again because spoiler alert you
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will, but it's about removing friction,
making it simpler, more effective,
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more efficient as you move forward.
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00:14:22,567 --> 00:14:26,077
Another super high resistance
example, having a website that
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doesn't do anything for you.
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I see it all the time.
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I opened up one today.
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00:14:30,727 --> 00:14:34,327
I received an application from a clinician
who's interested in working together,
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and if you submit an application on our
website, walker strategy code.com/apply,
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00:14:38,197 --> 00:14:41,767
I'll review your site, review what you
tell us about your practice, then make
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00:14:41,767 --> 00:14:44,797
some recommendations on whether one of our
programs or services could be a good fit.
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00:14:44,797 --> 00:14:48,362
Maybe something else if you're
better served by another
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00:14:48,362 --> 00:14:49,497
professional of some kind.
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00:14:49,497 --> 00:14:53,937
But I opened up her website
and it was this exact thing.
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It's a website that's just there.
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00:14:56,262 --> 00:14:57,702
But wasn't doing anything for her.
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00:14:59,412 --> 00:15:02,172
Maybe your site looks fine, but
you don't get clients from it.
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00:15:02,922 --> 00:15:06,192
This is one of the most shocking
insights from our SOI data, our state
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of the industry survey data that I
mentioned earlier, the conversion
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gap that has opened up in 2025.
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00:15:15,662 --> 00:15:21,482
The absolute spotlight on the
requirement to get right fit
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00:15:21,482 --> 00:15:22,577
clients from your website as.
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00:15:23,477 --> 00:15:27,497
An indicator of whether or not your
practice is going to be full is wild.
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00:15:27,527 --> 00:15:27,977
To me.
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00:15:28,727 --> 00:15:32,537
There's always been a correlation
there, but it's stronger than ever.
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00:15:33,857 --> 00:15:36,467
If you have a website out there
that doesn't actually do anything
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00:15:36,467 --> 00:15:40,277
for you, it requires you to do more
outreach, more explaining, more
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00:15:40,277 --> 00:15:42,407
follow-up, more hoping and praying.
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00:15:43,607 --> 00:15:47,297
That is also a high resistance
system because here's the thing,
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00:15:47,297 --> 00:15:50,687
when one part of that client
conversion engine underperforms.
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00:15:51,047 --> 00:15:54,167
It could be the confident
identity, the confident presence,
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00:15:55,867 --> 00:15:57,097
the confident connection.
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00:15:57,727 --> 00:16:03,517
When one of those parts underperforms,
then the rest has to work over time
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00:16:04,177 --> 00:16:06,427
and over time ain't sustainable.
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00:16:06,697 --> 00:16:07,147
Right.
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00:16:08,847 --> 00:16:13,542
Alright, so we've talked about force and
how that's what you're applying right now.
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You've got force.
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00:16:16,182 --> 00:16:18,702
But what do you do with the direction
and what do you do with the resistance?
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00:16:18,702 --> 00:16:22,782
Direction determines whether
your effort is stacking right?
315
00:16:22,782 --> 00:16:27,042
Whether we're compounding
resistance determines how heavy
316
00:16:27,132 --> 00:16:29,352
that effort feels over time.
317
00:16:31,182 --> 00:16:35,202
Now, when efforts compounding
and resistance is dropping,
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00:16:35,832 --> 00:16:36,972
guess what happens.
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00:16:37,752 --> 00:16:38,157
And Mr.
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00:16:38,157 --> 00:16:43,992
Kent, correct me if I'm wrong, on the
physics side, momentum, momentum happens.
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00:16:44,667 --> 00:16:48,657
When you apply force in the correct
direction and you lower resistance,
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00:16:48,927 --> 00:16:54,207
momentum builds, and momentum is what I
want for you in your practice, momentum
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00:16:54,447 --> 00:16:59,217
is when things are working, so it
isn't necessarily about pushing harder.
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00:16:59,217 --> 00:17:03,597
Are you seeing that this isn't just about
more force, it's about pushing in the
325
00:17:03,597 --> 00:17:05,762
direction where resistance is lowest.
326
00:17:07,462 --> 00:17:11,752
Now, when this happens, when
your effort is aligned correctly,
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00:17:13,071 --> 00:17:17,842
small actions actually create
visible movement in your practice.
328
00:17:18,652 --> 00:17:20,872
Like I mentioned, decisions
stop reopening themselves.
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00:17:20,872 --> 00:17:23,512
Every single time you sit down to
quote unquote work on your marketing.
330
00:17:23,512 --> 00:17:24,682
You're not starting from scratch.
331
00:17:26,382 --> 00:17:30,132
It changes how often you second guess
yourself, how much explaining you have
332
00:17:30,132 --> 00:17:32,322
to do, how heavy your marketing feels.
333
00:17:32,322 --> 00:17:34,992
And again, this isn't because
we're not applying force.
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00:17:36,252 --> 00:17:42,102
This is one of the biggest wake up
calls I had to deliver to my audience
335
00:17:42,282 --> 00:17:44,682
in the last, I would say three years.
336
00:17:45,522 --> 00:17:48,882
We came outta the pandemic,
and the pandemic was obviously
337
00:17:48,882 --> 00:17:50,142
horrible in many ways.
338
00:17:50,532 --> 00:17:53,352
It was quote unquote, easy marketing wise.
339
00:17:53,727 --> 00:17:56,247
It was simpler to market
yourself during the pandemic.
340
00:17:56,247 --> 00:17:59,127
If you opened your practice in the
pandemic or you were open through
341
00:17:59,127 --> 00:18:00,867
it, you can probably attest to that.
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00:18:01,047 --> 00:18:04,797
Then we came into the post pandemic
times and all of a sudden I had to be
343
00:18:04,797 --> 00:18:09,627
the deliverer of bad news to say, Hey,
what was working then doesn't necessarily
344
00:18:09,627 --> 00:18:13,677
work now, and in order to be successful,
because success is still out there,
345
00:18:13,802 --> 00:18:16,047
I have gobs of evidence and proof.
346
00:18:17,037 --> 00:18:19,887
You have to be more involved in your
marketing than you've ever been.
347
00:18:20,457 --> 00:18:23,727
So again, this is not the fact
that your effort is going away.
348
00:18:23,907 --> 00:18:29,067
It's not that you stop applying force,
but it does mean that you get to
349
00:18:29,067 --> 00:18:32,517
apply force that you know is gonna
work, that you trust is gonna work.
350
00:18:32,607 --> 00:18:35,817
That does, in many ways, become
easier and simpler over time.
351
00:18:37,737 --> 00:18:40,107
This is the reason why
I want momentum for you.
352
00:18:40,257 --> 00:18:43,047
It's the reason why when you have
momentum in your marketing, it feels
353
00:18:43,047 --> 00:18:47,582
so dang calming, not because it's easy.
354
00:18:48,342 --> 00:18:50,352
Not because you're getting
to Coast, but because it's
355
00:18:50,352 --> 00:18:52,362
efficient, because it's working.
356
00:18:54,222 --> 00:18:57,432
The feeling of being able to sign off
on a Friday and know your marketing
357
00:18:57,432 --> 00:19:00,912
is doing what it needs to do and jump
back into your clinical work on Monday
358
00:19:00,912 --> 00:19:03,492
is a beautiful gift to yourself.
359
00:19:04,602 --> 00:19:06,282
And that comes from the momentum.
360
00:19:07,982 --> 00:19:10,877
I love when I get to hear from people
that that is what is happening for them.
361
00:19:11,537 --> 00:19:12,407
They say things like.
362
00:19:13,112 --> 00:19:17,132
Oh, things finally feel like they're
working and sometimes they can't
363
00:19:17,132 --> 00:19:19,532
even pinpoint what it is, but I'll
often hear from confident copy
364
00:19:19,532 --> 00:19:21,782
students, something's just working.
365
00:19:21,842 --> 00:19:22,742
That wasn't before.
366
00:19:23,522 --> 00:19:28,232
Or I'm not necessarily doing
more, but it does feel easier.
367
00:19:28,232 --> 00:19:30,242
My marketing feels easier.
368
00:19:31,802 --> 00:19:35,582
Now, if we contrast that with the
hustle of high, high, high output,
369
00:19:35,582 --> 00:19:39,772
high force, high resistance.
370
00:19:40,957 --> 00:19:42,217
Persistent fatigue.
371
00:19:43,387 --> 00:19:44,167
No one wants that.
372
00:19:44,167 --> 00:19:44,977
I don't want that for you.
373
00:19:44,977 --> 00:19:47,047
I don't want that for
you in 2026 and beyond.
374
00:19:48,747 --> 00:19:53,337
Now we find ourselves here in January,
starting a new year, and I wanna offer
375
00:19:53,337 --> 00:19:58,137
a little bit of a reframe on how we
generally think about resolutions and
376
00:19:58,137 --> 00:19:59,487
getting started with the new year.
377
00:20:00,507 --> 00:20:04,407
It's really easy to jump in and to
just be intense about your goals.
378
00:20:04,407 --> 00:20:07,377
You've set your intentions, you
know what you wanna do this year.
379
00:20:08,417 --> 00:20:12,257
The number of you planning to depa this
year compared to last year from a state
380
00:20:12,257 --> 00:20:14,387
of the industry survey mind blowing.
381
00:20:14,447 --> 00:20:17,447
So maybe this is the year you depa,
you're gonna do the dang thing.
382
00:20:17,447 --> 00:20:20,567
So you show up in January, you're
intense about it, you're excited.
383
00:20:20,747 --> 00:20:21,347
That's great.
384
00:20:22,487 --> 00:20:27,827
I wanna offer that January is less
about intensity and more about
385
00:20:27,827 --> 00:20:32,392
trajectory one aligned move this month.
386
00:20:33,137 --> 00:20:36,617
Can change your entire
year's effort profile.
387
00:20:38,357 --> 00:20:42,647
So rather than just jumping in intensely
with your intentions, what if you jump
388
00:20:42,647 --> 00:20:48,887
in looking for alignment, looking for
trajectory in the correct direction first.
389
00:20:50,587 --> 00:20:52,957
So many January goals
are focusing on output.
390
00:20:52,957 --> 00:20:56,347
More content, more visibility,
more clients, more X, y, Z.
391
00:20:57,037 --> 00:20:58,872
But momentum building wins.
392
00:21:00,172 --> 00:21:04,612
They're focusing on reducing
friction, clarifying direction,
393
00:21:04,612 --> 00:21:09,712
strengthening the foundation for
that long term sustainable growth.
394
00:21:10,572 --> 00:21:13,812
It's about a website that clearly
communicates who you help, why you're
395
00:21:13,812 --> 00:21:18,522
different, what working with you feels
like language that is helping those right
396
00:21:18,522 --> 00:21:20,772
fit clients recognize themselves faster.
397
00:21:21,492 --> 00:21:24,132
We know they're shopping around, we know
they're looking at other therapists.
398
00:21:24,132 --> 00:21:26,292
How can they resonate
with you more deeply?
399
00:21:27,702 --> 00:21:31,572
Systems that reduce ongoing effort,
getting on those consults where
400
00:21:31,572 --> 00:21:33,822
people already know you're the
therapist they wanna work with,
401
00:21:33,822 --> 00:21:37,062
they understand your specialties,
they value the work that you do.
402
00:21:38,762 --> 00:21:41,762
I wanna offer that the best January
wins are the ones that are making
403
00:21:41,762 --> 00:21:43,952
February easier, not harder.
404
00:21:45,652 --> 00:21:46,762
How could you be doing that?
405
00:21:47,542 --> 00:21:48,382
As you start this month,
406
00:21:50,082 --> 00:21:51,552
remember, effort isn't the issue.
407
00:21:51,582 --> 00:21:53,982
That's the point of this
episode effort force.
408
00:21:53,982 --> 00:21:54,642
You've got it.
409
00:21:54,702 --> 00:21:55,782
You're gold there.
410
00:21:55,812 --> 00:21:56,952
You recognize it's needed.
411
00:21:57,402 --> 00:22:00,672
It's about direction and
resistance if you're not getting
412
00:22:00,672 --> 00:22:01,602
the results that you want.
413
00:22:03,302 --> 00:22:06,482
I hate seeing talented clinicians
exhausting themselves with their
414
00:22:06,482 --> 00:22:11,072
marketing feeling so wildly discouraged,
not because they're doing nothing.
415
00:22:11,672 --> 00:22:14,402
But because they're pushing
in all of the wrong places,
416
00:22:16,102 --> 00:22:20,212
I want to invite you into marketing that
doesn't have the goal of just adding
417
00:22:20,212 --> 00:22:24,952
more to your plate for the sake of it,
but instead of helping you identify
418
00:22:25,462 --> 00:22:30,052
where resistance is highest and what
effort could actually create the momentum
419
00:22:30,052 --> 00:22:32,237
you need to do this for the long haul.
420
00:22:33,592 --> 00:22:37,042
To get premium fee clients for
years to come, to be fulfilled in
421
00:22:37,042 --> 00:22:41,122
the work that you do and to be able
to enjoy the life outside of it.
422
00:22:42,822 --> 00:22:46,242
Now, you likely know if you've been
hanging around here that we reopen the
423
00:22:46,242 --> 00:22:49,512
doors to confident copy twice every
year at a reduced price and with some
424
00:22:49,512 --> 00:22:54,052
incredible extra bonuses, and the next one
is weeks away, two weeks from Thursday.
425
00:22:54,052 --> 00:22:54,592
In fact,
426
00:22:56,292 --> 00:23:00,342
confident copy is the number one
place I would recommend for you if
427
00:23:00,342 --> 00:23:04,992
you're someone realizing, holy cow,
I am applying all this force and I'm
428
00:23:04,992 --> 00:23:06,402
not getting the results that I want.
429
00:23:07,752 --> 00:23:10,092
We have a wait list, and by
joining that wait list, you're
430
00:23:10,092 --> 00:23:11,262
not committing to anything.
431
00:23:11,262 --> 00:23:14,832
There's no obligation, but you do
qualify for an extra discount on top
432
00:23:14,832 --> 00:23:18,282
of what we're offering publicly as
well as early access to the program,
433
00:23:18,282 --> 00:23:19,872
so you can dive in even sooner.
434
00:23:20,562 --> 00:23:23,802
But if we think about this
idea of force of direction of
435
00:23:23,802 --> 00:23:27,542
resistance, jump on the wait list.
436
00:23:28,302 --> 00:23:29,982
Let's start you in the right direction.
437
00:23:30,552 --> 00:23:34,752
This is a way to aim your first
push this year in a place that's
438
00:23:34,752 --> 00:23:38,832
going to make February and March
and April and beyond easier.
439
00:23:39,132 --> 00:23:40,092
Is there work involved?
440
00:23:40,092 --> 00:23:40,722
Of course there is.
441
00:23:40,722 --> 00:23:42,192
There's work involved no matter what.
442
00:23:43,522 --> 00:23:46,972
But if you could be doing work that you
know is going to compound that you know,
443
00:23:46,972 --> 00:23:50,992
has the ability to translate into momentum
for years to come, wouldn't you do it?
444
00:23:52,692 --> 00:23:53,742
That's what I wanna leave you with.
445
00:23:54,102 --> 00:23:55,872
If that sounds like something
that you need, again, there's
446
00:23:55,872 --> 00:23:57,462
no obligation by signing up.
447
00:23:57,462 --> 00:24:01,062
I encourage you to jump onto our
confident copy waitlist walker
448
00:24:01,062 --> 00:24:02,832
strategy code.com/waitlist.
449
00:24:03,342 --> 00:24:07,512
Again, there's no obligation, but it is
a step in the correct direction and it
450
00:24:07,512 --> 00:24:09,282
does set you up for some extra savings.
451
00:24:09,492 --> 00:24:12,042
If you do decide that you're
ready to jump in later this month.
452
00:24:12,822 --> 00:24:15,972
Later this week, we're also gonna be
announcing the details for our free
453
00:24:15,972 --> 00:24:18,012
workshop, clear website, full caseload.
454
00:24:18,012 --> 00:24:21,522
This is one of our most popular live
workshops we've ever offered, and I
455
00:24:21,522 --> 00:24:23,982
have completely overhauled it for 2026.
456
00:24:23,982 --> 00:24:26,892
That's where I'm gonna be sharing a
lot of the state of the industry survey
457
00:24:26,922 --> 00:24:32,772
data and our learnings on what's changed
between 2025 and 2026 in order to equip
458
00:24:32,772 --> 00:24:35,382
you with the clarity and the action plan.
459
00:24:35,587 --> 00:24:39,577
To start doing something, creating a
momentum in your practice moving forward.
460
00:24:39,577 --> 00:24:43,267
So do keep an eye on your inbox if
you are a member of our email list,
461
00:24:43,267 --> 00:24:46,867
and certainly on this podcast as well
as I'll be sharing the details there.
462
00:24:46,867 --> 00:24:50,347
But remember that if starting is the
hardest part, you've already done that,
463
00:24:50,707 --> 00:24:55,357
you've already started, the smartest
thing you can do now is to make sure
464
00:24:55,357 --> 00:24:57,247
you're aimed in the right direction.
465
00:24:57,957 --> 00:24:59,307
That's what this podcast is here for.
466
00:24:59,307 --> 00:25:02,397
That's what Confident Copy can
equip you to do, and it's what I
467
00:25:02,397 --> 00:25:05,037
want to see happen for you in 2026.
468
00:25:05,727 --> 00:25:05,907
All right.
469
00:25:05,907 --> 00:25:07,047
Thanks for being here today, y'all.
470
00:25:07,047 --> 00:25:08,427
I will see you in our next episode.
