Shownotes
After working in the marketing industry for quite some time, I wanted to shed some light on the most common mistakes I see brands making, and how you can avoid them in your business. In today’s episode, I’ll share how to implement new ways to take your business to a new level and attract the right customers with trust and authenticity and how you would actually handle if your business or product went viral.
You’ll learn:
- Why marketing to everybody is actually marketing to nobody
- Examples of marketing the solution, rather than the features
- Showing the behind the scenes and personality of the business
- Why you should prioritise brand consistency
- How to utilise reviews for social proof
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