291 - How to Encourage Engagement without Nagging Your Members
Are you struggling to encourage disengaged members?
Member engagement can be a tricky thing. We want people to consume the content, engage with the community, and really use the membership that they’re paying for, but we don’t want to nag people with constant emails either. Once someone becomes disengaged, it can be difficult to nudge them back into action.
In this episode I look at the ways you can maintain a careful balance between encouraging engagement without getting on people’s nerves, from soft unsubscribes to using email tags to using remarketing ads to gently encourage your members back to courses and back into the community.
Essential Learning Points:
Why it’s important to maintain a balance between nudging and nagging
Using tools in your CRM and messaging apps to create a buffer to reduce the nagging
How to use soft unsubscribes to reduce email overwhelm
How you can mix up the formats you use to send reminders
Making sure you don’t overdo it with your messages and emails
Why it's important to remember that people engage in different ways
“If the reason they haven’t logged in is because they have something serious going on or a major change in circumstance, you don’t want to be that annoying person nagging them every week. Giving them the ability to soft unsubscribe from certain types of reminders and emails ensures that you don’t alienate or annoy those members.”
“Mix up the format and how you get yourself in front of people to try and reengage them to log in, rejoin the community, or finish that course.”
“You need to be smart and think about that bigger picture for the member and don’t overdo it, don’t try to force it and know when to stop. Make sure that you’re not going overboard.”