BIO: Patrick Zulueta is a country pioneer for launching and managing technology brands. He’s helped Cashalo, PayMaya (Mai a), and BPI achieve millions of downloads and users, as well as triple-digit revenue growth in the first two years handling each of these brands.
STORY: Patrick’s worst investment was failing to invest in himself earlier in his career and only started doing so in his 30s.
LEARNING: Failure is an integral part of success, and the earlier you fail, the better. Start testing your ideas as early as possible.
“Open yourself to failures and be willing to accept the risks.”
Patrick Zulueta
Guest profile
Patrick Zulueta is a country pioneer for launching and managing technology brands. He’s helped Cashalo, PayMaya (Mai a), and BPI achieve millions of downloads and users, as well as triple-digit revenue growth in the first two years handling each of these brands.
Since then, he has become a Co-founder and Director for Growth at apper.ph, a tech company that helps businesses adopt new technology and innovation. Their clientele includes some of the country’s top digital companies.
He has over 13 years of experience in marketing strategy, branding, business development, and marketing communications. And Patrick’s mission is to continually empower the underserved via digital transformation.
Worst investment ever
Patrick’s worst investment was not investing in himself early on in his career. Many tech co-founders in Southeast Asia, Silicon Valley, and the greater regions of Europe typically experience success even in the 20s. But Patrick received his success in his early 30s. This is because he didn’t invest in the right mentorship, the right skill set, or trying out a tech startup earlier. He started doing these things when he was already 30.
Lessons learned
- The only way to learn is by trying it out, failing, and then getting back to it.
- It’s only when you put yourself out there will you learn and start to succeed.
- Be willing to accept that failures are essential before success comes, and the earlier you fail, the better.
Andrew’s takeaways
- You’ve got to start testing your hypotheses and ideas as early as possible.
Actionable advice
Take one idea, whether it’s a good one or a bad one, as long as you strongly believe in it and it’s something that you’re passionate about, go for it.
No. 1 goal for the next 12 months
Patrick’s number one goal for the next 12 months is to continue helping shape the Philippine tech and cloud industry.
Parting words
“Listen to other people’s learnings and failures in investing so you don’t make the same mistakes. You’ll learn and fail forward sooner.”
Patrick Zulueta
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