Persuading somebody to change their mind about anything or to make a change in some aspect of their life is not an easy task – but it can be done. 

Brian Ahearn has literally written the book on the art of persuasion and influence: it’s called Persuasive Selling for Relationship Driven Insurance Agents. His first book, Influence PEOPLE, was an Amazon bestseller and was named among the Top 100 Influence Books of All Time. Brian joins us to explain how your ability to master persuasion has a direct impact on your bottom line.

Listen to this episode of unsuitable to learn:

• What pre-suasion is
• The importance of persuasion in selling
• The DEAL model for persuading people

Learn more about this topic:

• Listen: “Revealing the Psychology of Persuasion”
• Book: Persuasive Selling for Relationship Driven Insurance Agents
• Read: “The Definitive List: Top 100 Professional Development Resources”

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