In this episode of The One Small Change podcast, Susan Jarema shares the story of how a seemingly insignificant moment—watching her kids’ hamster on its wheel—sparked a crucial reflection on her professional life. After years of chasing client leads through marketing tactics and feeling stuck in a cycle, she realized the power of purposeful networking and building strategic partnerships. Susan discusses how shifting from a sales-driven approach to a relationship-focused strategy not only brought her business stability but also led to the creation of the Grand Connection community. This episode explores actionable steps for cultivating meaningful business relationships, the importance of clarity and consistency, and how small mindset shifts can lead to monumental change.
Guest Bio:
Susan Jarema is a serial entrepreneur, community builder, and networking strategist with over two decades of experience. She founded New Earth Marketing and co-created the Grand Connection, a thriving global network for collaborative entrepreneurs. Susan is dedicated to helping business owners grow through connection, mutual support, and strategic alliances. A lifelong learner and advocate for self-mastery, Susan integrates her passions for yoga, mentorship, and personal growth into her work, creating spaces that foster authentic relationships and collaborative business opportunities.
Chapters:
00:00 "Small Change, Big Impact"
04:05 Clarity Fuels Confidence and Consistency
08:25 "Building Genuine Collaborative Relationships"
12:58 "Grand Connection's Pandemic Origin"
13:43 "Connect, Create, Collaborate Framework"
18:31 Building Trust for Referrals
21:45 "Encouraging Objectivity and Collaboration"
23:33 "Building Relationships in Business"
27:22 "Grand Intro and Ask Guide"
32:09 "Be Yourself, Build Connections"
34:10 "Embrace Change with Courage"
Quote from the Guest:
“A really simple change in your mind is change for networking is to change your mindset from pitching towards collaboration.”
Link:
Connect with Susan at: https://www.newearthmarketing.com/ and https://grandconnection.ca/
Welcome to The One Small Change, and as always, I'm thrilled to
Speaker:embark on this journey of exploration and transformation with you.
Speaker:And I'm your host, Yvonne McCoy. I bring over 30 years of entrepreneurial
Speaker:experience, and I have a passion for
Speaker:discovering growth through the power of seemingly small change.
Speaker:And I like to bring interesting people to you every week that you
Speaker:can learn something from. And this week The person
Speaker:who's going to be sharing her journey with us is Susan
Speaker:Jarema, and she's going to share a small, unexpected,
Speaker:or insignificant, you know, or maybe not so insignificant, um,
Speaker:decision that sparked a remarkable transformation and growth
Speaker:in either her personal or her professional life. And
Speaker:the thing about these changes is sometimes we don't recognize it at the time
Speaker:when it has. So Susan, Thank you for being
Speaker:here. Thank you for being willing
Speaker:to share your story and your fabulous gift, which we're going to talk about when
Speaker:we get to the end. So tell everybody what it is you do and what
Speaker:happened that made you decide to go in the direction
Speaker:or pivot to doing what you're doing. Well, lovely to be
Speaker:here, Yvonne, and very grateful for all of your contributions
Speaker:in our community at the Grand Connection. You know,
Speaker:you're— I learn from people like yourself all the time. So, you know,
Speaker:when you're going around, it's meeting people that really creates a lot of change in
Speaker:your life. I'm thinking back to, you know, some big
Speaker:changes because I was, you know, you asked me, told me what I'm going to—
Speaker:you're going to be asking me a few minutes ago. And I'm like, okay, where
Speaker:was this big pivot in my life? And I had a—
Speaker:I have— I had my marketing agency for— I've had it for over
Speaker:2 decades now. So, I've been doing websites since
Speaker:1995, a long, long time ago. They
Speaker:were very different back in the day and the internet was hardly the same early
Speaker:days either. There was no social media and all that. So, I went through a
Speaker:lot of changes in the world of marketing. And having a marketing
Speaker:agency, you are, you know, you like to try out
Speaker:marketing tools and tactics and techniques and all the things because
Speaker:it's exciting. Well, next shiny object, I'm going to give it a go. But
Speaker:I was, I was a single mom at the time and getting
Speaker:drained out. You probably know that feeling. And I was—
Speaker:my kids had these hamsters and one of them's named Nibbles, and
Speaker:it was on the hamster wheel. And, you know, I was just staring at it.
Speaker:It's— I could hear it in the office going
Speaker:all the time. I'm up working late and I'm thinking, I don't want
Speaker:to be like this. Like, this is, this is like that hamster is running on
Speaker:a wheel. I'm just like that hamster. It's actually losing weight.
Speaker:I'm gaining weight because I was eating chocolate. And I wanted to be
Speaker:in a place where I could have consistent clients coming
Speaker:to me all the time. And how would I do that? I was always trying.
Speaker:You're always just pushing, pushing and trying. You know, I was— I would
Speaker:go and I would do a trade show. I would get an ad in the
Speaker:paper. I would do an ad in the magazine. I mean, eventually it started to
Speaker:be internet things, right? So you started doing article marketing, all the early sign—
Speaker:early internet stuff. SEO got started, and I'm always trying
Speaker:to get that next bit of new clients through the marketing efforts.
Speaker:And then I realized, you know, if I could be strategic about it,
Speaker:purposeful, and start networking more strategically. I
Speaker:did do a bit of networking, but I was always just like, you know,
Speaker:pitching and sort of just throwing it out there, collecting business
Speaker:cards and, you know, following up, of course. But I wasn't getting
Speaker:the strategic results that I wanted. That I could be getting later,
Speaker:which I now looking back, I was like, why didn't I start this sooner? I
Speaker:started looking for strategic partners, people that would— I did
Speaker:websites. So who reaches the same people that
Speaker:need websites or who notices the problem
Speaker:that will need a website, like a coach or a business consultant would notice,
Speaker:or a lawyer? The accountants often notice when their clients' websites aren't very good
Speaker:or, you know, what they're doing. So I started finding those power
Speaker:partners around me. And that's when life just changed.
Speaker:So you've hit on so many things. I kind
Speaker:of want to take a step back just to highlight some of the things that
Speaker:you said, because I think one of the things that everybody
Speaker:is looking for is they're looking for consistency,
Speaker:right? And part of consistency comes when you feel
Speaker:confident about what you're doing, and that confidence comes
Speaker:from the clarity. And so people are looking
Speaker:for consistency before they get clarity, so they're not feeling
Speaker:confident, right? So I think that's one big thing
Speaker:that we all share as entrepreneurs. I mean, I know that
Speaker:for me, that was like, you know, you know, squirrel.
Speaker:This week I'm pitching this, next week I'm pitching that, right?
Speaker:Just to focus on the one thing that you do really well. But
Speaker:here's the thing that you're talking— you talked about that, you know, was a really
Speaker:hard lesson for me. And I
Speaker:built my previous company before COVID
Speaker:on referrals. And so I did not have a
Speaker:consistent pathway to— for people
Speaker:to find me, you know. And I came to
Speaker:networking really, really late. And
Speaker:so that's one of the things that I love about The Grand Connection is
Speaker:that it is a warm,
Speaker:friendly place to network. I mean, when I started networking,
Speaker:it was like I looked at everybody in the room as having a dollar sign
Speaker:on their forehead. Are they gonna buy from me? It had
Speaker:nothing to do with relationships. It had, you know, it was
Speaker:purely a— I was showing up for sales. I was not
Speaker:showing up to connect. And that is probably the
Speaker:absolute wrong way to belong to a community
Speaker:and to network. So I just had to say that because that That was
Speaker:the big mistake that I made. Yeah. And I see it all the time
Speaker:coming through our community as well. People come in and they just want to sell.
Speaker:They start pitching and talking and no one listens. They're not listening at all to
Speaker:anybody else. And they don't build any relationships. And they go, oh, I didn't get
Speaker:any clients. And I'm going, yeah, because nobody connected with
Speaker:you. And I think the thing is, you
Speaker:know, you really are building a relationship. You want
Speaker:to, you know, you want people to know who you are so they can trust
Speaker:you. And from that, you either build a collaboration
Speaker:relationship, a friendship, right? Or
Speaker:potentially a client. But if you go in with your sales hat
Speaker:on, nobody actually gets to know you. And too many people go into
Speaker:networking, I think, with, I do this, this, this, this, this,
Speaker:this, this, I've got this degree, blah, blah, blah, blah, blah. And
Speaker:if there was a client in the room, they wouldn't care because
Speaker:they didn't get to know you. So tell us more about how, how
Speaker:this revelation made you do what you now
Speaker:do so fabulously. Well, I, you
Speaker:know, I became strategic in my networking. This is back in the days of
Speaker:in-person because that was, it was a long time ago. There wasn't even,
Speaker:there wasn't even Zoom yet. So I would do it in person, but I was
Speaker:very strategic and I got, you know, 3 or 4 really good
Speaker:referral partners out of this. Of which, you know, I, I
Speaker:either supported them in some way. It was very, very good relationships,
Speaker:and that was 80% of my business. And then you're always—
Speaker:no, I was. Going to say, talk about what a power partner is or
Speaker:what a collaboration partner is, because I think people
Speaker:misunderstand that. Yeah, so in The Grand
Speaker:Connection, we focus on collaboration, and collaboration, I find—
Speaker:now, this is sort of the second learning that I've had, a big change. So
Speaker:the first one was how to find these strategic partners that I made— I called
Speaker:I call referral partners. Some people might call them your power team. Your
Speaker:power team is often used in those words. But I also say that
Speaker:you have your power team, that it's a broader team, right? So
Speaker:they would be referrals. But you can also have your collaboration team too.
Speaker:Like, you and I are collaboration partners.
Speaker:You've been on my stage many times. I've introduced you to lots of other people
Speaker:who could be strategic partners for you, possibly some clients.
Speaker:I'm here on your podcast as well, and you've— we've given each other
Speaker:support through that as well as I've learned a lot from you.
Speaker:So, you know, the other thing is
Speaker:your, your kind of power team and your collab, you know,
Speaker:is built on a real relationship. I know if I were
Speaker:to call you up, you know, just like yesterday, I was like,
Speaker:Susan, will you be on my podcast? And you're like, yeah, I'm there.
Speaker:Do you know? I mean, it's, it's, it's so heartwarming as
Speaker:opposed to people that,
Speaker:you know, like you feel like you have to go through gatekeepers and you have
Speaker:to do all, you know, do all these somersaults and, you know, kinds of things.
Speaker:And you want to have a big group of that.
Speaker:I mean, it doesn't happen overnight. And my thing was when I first started
Speaker:doing affiliate marketing, because my idea of being personal
Speaker:was putting first name into the email
Speaker:And Chuck is like, no, you have to pick up the phone. No, you have
Speaker:to actually reach out and touch people. And so the first
Speaker:time I did it, he was like, and people said, oh,
Speaker:yes, we'll do this. I was like, oh, my God, this is so different. I
Speaker:mean, it's so heartwarming. And it's
Speaker:way more fun. Chuck's a member of our community. I've had the opportunity
Speaker:to meet him in person because he lives in the same city as me,
Speaker:and he's helped me with my referral as program well. So Chuck is
Speaker:an asset to a lot of us in the community. And it's definitely, you
Speaker:know, those relationships, it doesn't happen overnight. Like, when did
Speaker:you join our community? When did you first come in? I think it was in
Speaker:'23, '22, something like that. It's been a couple of years. Yeah. But
Speaker:we've been collaborating more in the last year because we've gotten to know, like, and
Speaker:trust you. You spoke in our business growth buffet one time,
Speaker:I think, and you were in the magazine. And then later on, you came and
Speaker:you did a— You've done some mixers, you did the giveaways, and you, you really
Speaker:get high on that leaderboard for the giveaways. Like, you, you participate
Speaker:and you— but. But here's— this is one of the things I think you're going
Speaker:to talk about later. But one of the things that I think people
Speaker:do is they join communities because
Speaker:somebody tells them that they should, right? But
Speaker:they have no idea how to really be involved or
Speaker:engaged. And the other thing is, if when you're not clear
Speaker:you hesitate. So I was like, yeah, I should do this,
Speaker:but, you know, you had to like get yourself pumped up. You know, what am
Speaker:I going to talk about this time? You know, um, you know,
Speaker:I, I don't want to— I don't want to take a misstep or whatever. But
Speaker:it's so much easier when you know what you're doing, you know.
Speaker:And, and I don't mean that it's the absolute perfect
Speaker:end. It means what you're doing now. Right. Well, your,
Speaker:your talk that you did at the last mixer was all on this
Speaker:clarity, getting confidence through clarity. Yeah, that's a— it's
Speaker:coming out in our podcast episode 10. It's probably already out now.
Speaker:So anybody who's listening, you can hear Yvonne's talk for
Speaker:free on the podcast, the Grand Connection podcast. And
Speaker:that was a very good talk. Like, you had such amazing feedback afterwards. And I
Speaker:think like some people in the community reached out to you to collaborate. Yeah.
Speaker:Yeah, absolutely. And I have to tell you
Speaker:that this woman comes with amazing
Speaker:experience. She's running 4 businesses,
Speaker:and yet the grand connection, I think, is your heart.
Speaker:Yeah, it is. It is. I love it. I get to meet cool people all
Speaker:over the world. I've been a life— like, I love learning.
Speaker:So I, you know, when I guess you call it a life learner, I'm always
Speaker:reading the latest new business book. I'm following
Speaker:podcasts. I take— we have our self-mastery program.
Speaker:Yoga is a practice, which is a practice about self-awareness. That's what yoga is
Speaker:all about. So I'm— that's my life is just how to
Speaker:grow and become more self-aware and to learn to be a better person. And
Speaker:all of these skills that you learn for yourself become how you project
Speaker:yourself in the world and become better at what you do in all
Speaker:areas. For us entrepreneurs, ourselves, our life
Speaker:is our business. It is what we do. It is us.
Speaker:So it's such an important part of what we do here. Well, you know,
Speaker:I think the Grand Connection to me is an unusual
Speaker:community because there's something there for everybody.
Speaker:So can I get you to talk about how, how you decided
Speaker:to start this, how it evolved, what it's like now, why people should join
Speaker:it now? Well, it was a change thing too.
Speaker:I was at the Grand Canyon with Carolyn, my good friend,
Speaker:and COVID hit. So, we were walking
Speaker:around, the world had changed. We were supposed to go to a yoga conference and
Speaker:it turned out that we spent the time hiking at the canyon because it was
Speaker:still open and started thinking about how could we help
Speaker:the people around us who were going to be struggling for this new pandemic.
Speaker:Who knew at that time? You didn't know what was happening, where it was going
Speaker:to go, and people needed to get online. So we knew that that was
Speaker:happening, that there was going to be more of a virtual world. How are you
Speaker:going to start doing selling online more, networking online? And that's
Speaker:where the Grand Connection was born at the Grand Canyon. So that
Speaker:was a catalyst for change. So something that just happened in the world that
Speaker:made this happen. And then throughout meeting people
Speaker:at the Grand Connection, I started to see what works and what
Speaker:doesn't work for people. You know, like really learning to
Speaker:listen more than you talk is a biggie in networking
Speaker:and having that clarity at the beginning. And then I, I've developed
Speaker:now our Connect, Create, Collaborate framework that I instill in
Speaker:everything we do. And we have our Grand Plan Accelerator Labs where you build your
Speaker:grand plan for growth, getting that clarity, which you talked about,
Speaker:so that you know the people you wanna meet based on your goals and what
Speaker:you're trying to do. And with the CCC framework, it's
Speaker:about connecting to build those relationships. And then you,
Speaker:you're creating trust, you're creating ideas, you're creating
Speaker:shared values around, around something and shared purpose and goals.
Speaker:And then you collaborate and it's a journey and you can't jump
Speaker:into something immediately when you don't have the know, like, and trust. You
Speaker:need to get to know people. It's not like, you know, you get married on
Speaker:the first date. I mean, maybe the other person in Vegas does, but most of
Speaker:us don't. You want to get to know each other, right? And, and,
Speaker:you know, for me, one of the things that has happened when I— since I
Speaker:started networking is, um, not every
Speaker:networking group is for you, you know. And so I'm like,
Speaker:try a couple of things, see, you know, see what you like, see what
Speaker:you, you know, you don't dread going to, that you really enjoy
Speaker:going to. But stick with, you know, the things that you— it's better
Speaker:to do a fewer groups of networking that you
Speaker:become known in, you know, that fit what you're doing. Because there's nothing—
Speaker:to me, there's nothing better than if I go to a networking thing and some—
Speaker:and I make a comment and somebody goes, you need to talk
Speaker:to her because she does, you know, because that gives you more
Speaker:credibility. But it doesn't happen overnight. You have to actually
Speaker:participate and support other people before,
Speaker:you know, you are fully
Speaker:engaged in the thing and you've got a way to get into the community
Speaker:easily, right? Oh yeah, you can get in with it. You can come to 3
Speaker:events as a guest. So there'll be a guest pass in the, in the show
Speaker:notes that you can grab and check it out and you just start
Speaker:experiencing it. Another thing you need to do is just, you do need to
Speaker:just get out there and start practicing because I believe clarity comes through
Speaker:practice. It's you, you meet other people, you see
Speaker:what's working. They— you get— it's like a mirror for you. You practice your
Speaker:introductions, you see what works. You see, you know, if you say some introduction and
Speaker:nobody wants to connect with you, well, that obviously wasn't resonating with people and
Speaker:you need to go talk to Yvonne and get some clarity, right? Here's
Speaker:the thing. Here's the thing that I think people are afraid of. And
Speaker:it— this is like one of the big changes, you know,
Speaker:little change, big change.
Speaker:Entrepreneurship is an experiment.
Speaker:It's not, you know, too many people are like, they're practicing to get
Speaker:perfect, practicing to get perfect, practice. And this, when you think
Speaker:you're close to being perfect, whatever you've been
Speaker:practicing for is long gone. The world
Speaker:keeps— you're shooting at a moving target. And I think
Speaker:the other thing is We are too much in our own
Speaker:heads. And so my, my thing that I have
Speaker:finally settled on that I love is you don't need
Speaker:to be fixed, you need to be found. And that actually happened in a
Speaker:networking room. This poor person, people were telling you need to do this,
Speaker:you need to do this. And I said to her, do you have clients? She
Speaker:goes, yes. I go, do you get them results? She said, yes. I said, are
Speaker:they happy with, you know, what they're getting? She said, yes. I
Speaker:said, then you don't need to be fixed. You've already got their
Speaker:solution. You just need more people to find you. Yeah, yeah. You
Speaker:know, and everybody in the room went,
Speaker:and I would have never come up with that on my own. You know, knowing
Speaker:that reaction, it was like, this is what I'm helping people to do,
Speaker:to be found, to have the right clients find it.
Speaker:And so when you use your, um, the
Speaker:accelerator and the clarification planning thing tool that
Speaker:you've got, that can just jumpstart you.
Speaker:It can exponentially move the needle forward for you.
Speaker:Someone might come in and maybe there's some things they need to adjust in their
Speaker:business. Maybe their offer isn't right and it's not aligned to their market. And
Speaker:that's what you do. That's how you work with people as a strategist
Speaker:and get those things all working together. When you come to the Grand Connection,
Speaker:it is about getting found. We give you visibility right away. You get to
Speaker:know people right away. And you build those relationships by showing up,
Speaker:that's where the relationships deepen. And they can lead to then
Speaker:people who start saying, as you said in the chat, oh, talk to Yvonne.
Speaker:She's a great strategist. And they get to know you over time and
Speaker:will refer you to other people. And you're not going to—
Speaker:obviously, you're not going to refer somebody you just met because it's your
Speaker:reputation when you give a referral. You want to be able to
Speaker:trust them. I might have— we do have a lot of people that have VA
Speaker:services in the community, and I don't know them all really well. And
Speaker:so when somebody asks me, I, I need a VA, which happens about once a
Speaker:week at least, somebody needs help to get a virtual assistant in
Speaker:their team to delegate and leverage their time, um, I will
Speaker:give a list of people and I'll leave it up to them to, to figure
Speaker:out who's the right fit for them. But then there's certain people I know who
Speaker:I built those know, like, trust relationships that I feel
Speaker:really comfortable referring because I know that they will
Speaker:create value, and I— the client will not be disappointed. And for
Speaker:me, I'm solving a problem for somebody, and I'm, and I'm helping them.
Speaker:And I, and I think the other— one of the things that I thought was—
Speaker:that happened, did not happen in the community, happened someplace else. Um,
Speaker:there were two people that I thought had, you know, there
Speaker:was a possibility of an opportunity, right?
Speaker:And the person said to me, well, I looked at, I looked at their
Speaker:website and decided that, you know, they weren't for me.
Speaker:And I was like, you didn't talk to them. You didn't get to
Speaker:know them. I mean, you may have made the right decision,
Speaker:but you never know in a conversation when you get to
Speaker:know somebody better and what they do better, because some of us are not good
Speaker:at putting stuff out in the world and stuff like that. And if you're like
Speaker:me, I put my LinkedIn thing up and, and it
Speaker:was probably up there for a couple of years and I never even looked at
Speaker:it again. Meanwhile, my business was totally changing. You know.
Speaker:And so you, you don't know who they know that may be
Speaker:even better aligned than they are. And so, you know, it might
Speaker:be found— it's like nurture all your relationships. Yeah,
Speaker:you know, good people are worth it. And somebody took the time to think about
Speaker:you. So, you know, and I absolutely agree with you.
Speaker:It's like, I don't know exactly what you need, so here's somebody I
Speaker:think, or here's 3 people that are in this area, see if,
Speaker:you know, who's the person whose service And this is. Where
Speaker:you're getting leads in many different ways. So you're building your strategic
Speaker:partners. You want to have your group of people that really know, like, and trust
Speaker:you. You may have that sort of— we call it circles of
Speaker:influence. You may have that third level that knows about you
Speaker:and might say that would be, say, well, you could try out Susan at New
Speaker:Earth Marketing for a website. So this is where some of these other
Speaker:principles that a lot of our speakers and the trainings that
Speaker:different people do in the community like yourself, is, okay, your LinkedIn
Speaker:profile should be up to date because people are checking that out. And so is
Speaker:your website. Your website needs to reflect who you are. I always remind
Speaker:people, we, we at our, you know, January events, have you
Speaker:guys done an audit of your LinkedIn and your website lately? Because probably
Speaker:you've changed what you've done in the last 6 months and need. To update those
Speaker:things. Yeah. So the, the other thing is
Speaker:one of the things that I see is that
Speaker:people can be very subjective and not objective.
Speaker:And by that I mean when something's going on, they go, what's
Speaker:wrong with me? Right? What's wrong with me? And
Speaker:so one of the things that I try to do is figure out ways
Speaker:where you can make decisions that kind of takes
Speaker:that self-criticism and stuff out of it. And
Speaker:so for me, my— the way that I start my
Speaker:relationships is I have my newsletter
Speaker:and you can post something in my newsletter. And, you know, my point of
Speaker:view is there's enough business for all of us, even people who
Speaker:do things that are similar to what I do, right? Because we're all in
Speaker:different stages of business. And I, you know, I might not be your
Speaker:cup of tea, right? And so
Speaker:if you go through the steps to get into the newsletter, you fill
Speaker:out the, you know, you fill it out and, you know, I can put you
Speaker:in and then I can see if my audience likes what you're doing.
Speaker:You know, does anybody click on your link in that? And again, that takes some
Speaker:time. It doesn't, you know, and then I
Speaker:can see, okay, you're doing this on a regular basis. This is
Speaker:probably somebody who's working on consistency the way I am,
Speaker:right? So you're building— they're building trust with you, right? Yes. And
Speaker:with my audience. Right. And then we move on to
Speaker:something else. You know, we, you know, I see you're doing this. You've got these
Speaker:events and stuff. Would you like to come on my podcast? Right.
Speaker:And again, do you fill out the form that you need to fill out? You
Speaker:know, one of the weird things that I found out,
Speaker:you know, for those of you that are hearing this for the first time, I
Speaker:have a concussion. And in the newsletter, I was promoting
Speaker:all these people that I had, I think, have no idea that I was promoting
Speaker:them because I was— they told me once and I just kept doing
Speaker:it, you know. And
Speaker:it was like I had to simplify my life. I couldn't
Speaker:keep chasing, you know. Yeah, it's so weird to me
Speaker:that, you know, the person who's the VA now is like,
Speaker:you know, you— we sent these new— you know, we sent out requests and
Speaker:these people didn't answer, people that I have been promoting for a really long time.
Speaker:So it's been really— it's really interesting about building the
Speaker:relationships. And, you know, and there's some people that I sent out, here's the
Speaker:new link, and got answers right away. It's like, oh, Yvonne, this is great,
Speaker:glad you're getting help, you know, here's my you know. So
Speaker:relationships are something that will keep your business moving.
Speaker:I mean, I think that's, that's the thing that I found that
Speaker:was unexpected, is
Speaker:relationships that you build and the things that you
Speaker:do with them when you're not at 100%, they keep your
Speaker:business moving. It's that momentum. And yeah,
Speaker:and it's not— and, and it's You're getting the momentum in new
Speaker:clients and leads and opportunities, but you're also getting it in
Speaker:ideas, inspiration, mentorship. You're getting,
Speaker:you're getting accountability from some of the people. So it's, it's
Speaker:this group that's your— it is really a power team in
Speaker:so many areas. Yeah, absolutely. All right.
Speaker:We could keep talking forever, but there are a couple of things that we have
Speaker:to be sure that we do. So Yeah, tell us about the gift. Tell
Speaker:us what steps people should take, because that's really important, because
Speaker:you've got. A great— well, the— my steps are part of the gift, so this
Speaker:is really exciting. So I'll start with the gift, um, so that you can then
Speaker:see, oh, I can do that in these steps. Um, we have access
Speaker:to a guest pass, and the guest pass lets you pick 3 events from the
Speaker:Grand Connection. And one of the best events to come to is our Grand Plan
Speaker:Accelerator, where you get clarity on the people you want to meet. And we have
Speaker:It's a full plan you do, and I have an AI assistant that
Speaker:helps you do it very quickly. And it really turns the needle
Speaker:and gives you these strategic, strategic alliances
Speaker:and things like it. It maps it all out. People you need for skill
Speaker:building, people you may need to meet for referrals, people you need for collaboration.
Speaker:Maybe you want to start speaking more. You want to get on podcasts. So you
Speaker:plan all that out in the grand plan. So I would say the number one
Speaker:thing to do is to create some sort of a plan.
Speaker:So decide who you want to meet and be intentional about the environments
Speaker:you choose to meet people in. And how often does that happen? Once
Speaker:a month. Once a month. So you need to click in there and see when
Speaker:it's coming so you can make sure you put that in your— Yeah, yeah.
Speaker:And you will get right away when you sign up, you will get access
Speaker:to the workbook. So you'll get the template, which is the plan. You can
Speaker:see it. I like to work backwards so you see what you're working towards. You'll
Speaker:get access to the GPT immediately. So that you can actually start playing around
Speaker:with it beforehand. And it also includes access to our
Speaker:workbook on creating memorable introductions and an AI assistant for
Speaker:that as well. So you're going to get a lot of things in this bundle.
Speaker:It gets you going. So, so I just want to tell people, you should
Speaker:think of, of when you introduce yourself as an
Speaker:introduction. How would I introduce myself to somebody that I want to meet?
Speaker:Not a pitch. Well, I like to somehow
Speaker:in, in your introduction, you include something of, you know, what you
Speaker:do in the value. But I'm saying the mindset about it is a pitch
Speaker:is like, I'm selling you, I'm selling you, I'm selling you. An introduction is,
Speaker:I am so glad, you know, not that you're using these words, but, you know,
Speaker:I am, I want to meet you, you know. So we
Speaker:break it into two parts, a grand intro and a grand ask. So the grand
Speaker:intro is, is what you do and the value you offer. So people get an
Speaker:idea what, what, where you are, what you're— how, because it may align.
Speaker:And most likely in there, they'll understand what audience you're reaching.
Speaker:So then your grand ask is, who do you want to meet?
Speaker:And a big shift in your mindset is to think about,
Speaker:who do I want to meet to collaborate with, rather than who do
Speaker:I want to meet to sell to? Yes. When you're trying to sell to
Speaker:somebody directly and you come into the room and, oh, I'm looking for for people
Speaker:to buy my product or buy my service. I want people who want to buy
Speaker:my program. Well, everybody's just looking at you like,
Speaker:well, you know, we don't know you. How are we gonna— yeah,
Speaker:you know, so you got to go through that know, like, and trust. But what
Speaker:happens is when you're introducing yourself with clarity and people understand
Speaker:what the value you offer, if that's for them, they're gonna jump on it
Speaker:anyways. Yeah. And, and they know you have a collaborative mindset, so they're going to
Speaker:resonate with your values more. And then they're going to also, if they knew
Speaker:a friend that's looking for it and they resonated with your values just from saying,
Speaker:hey, I'm looking to meet other heart-centered entrepreneurs who want to do podcast
Speaker:swaps or something that's very collaborative, that's going to get people
Speaker:interested in wanting to know more about you and what you do. Absolutely.
Speaker:Absolutely. All right. So that was number 1. Number
Speaker:2, get clarity. So we already kind of talked about getting
Speaker:clarity on your offer and your introduction. So if that's clear, it's very easy to
Speaker:make an introduction and your grand ask. Who do you want to meet, right? If
Speaker:those are clear. So first one, have a plan. Second one, get
Speaker:clarity. And then the third one is to just get out and do
Speaker:it. So book an event, like come to an event and
Speaker:commit to saying, okay, you know what, I'm going to join the Grand Connection for
Speaker:a couple of months and really commit to making some connections. And
Speaker:you're going to see the needle move with that. And You know, as you mentioned
Speaker:earlier, you don't have to be perfect. You know, you don't have to go fixing
Speaker:a whole bunch of things. Get out there and start practicing because you're going to
Speaker:learn so much in those first couple of events that you do. It's
Speaker:powerful. Absolutely. Absolutely. And the Grand Connection
Speaker:has a lot of opportunities to do that every month, every week.
Speaker:Okay. Time for the fun question. When was the last time you
Speaker:did something new for the first time?
Speaker:Well, I went down a new ski run today, but anyways, I won't talk about
Speaker:that. Actually, I probably had done it before.
Speaker:But I, you know, I did a podcast. I have my
Speaker:own podcast now. I had been trying to make— have a podcast for
Speaker:3 years that I just never got
Speaker:focused enough to make it happen. And so in
Speaker:2025, it was year of the podcast. I was
Speaker:committed to making that happen. And I worked with Michelle Abraham, who you know from
Speaker:our community. She runs the Grand Podcasters group, and she's helping me. And, you
Speaker:know, having that mentor and somebody to support you along the way made it happen.
Speaker:And I was nervous about doing this, Yvonne. I'm not a public
Speaker:speaker, so this is very nerve-wracking. This is why, like, I
Speaker:asked you, what are you going to ask me so I can sort of be
Speaker:prepared? Even though I'm not even looking at my notes or whatever, I just like
Speaker:to be prepared. And I haven't been out there speaking and I
Speaker:sometimes ramble and my mind's going super fast. So I've been learning
Speaker:this year, 2026 is the year of self-mastery.
Speaker:So I'm trying to learn how to be able to be a
Speaker:better communicator by not going— getting so
Speaker:excited about things and, you know, being able to tap into your mind.
Speaker:Be excited. That's what people want to hear about. But if I get really
Speaker:excited, I'll talk too fast and I might start rambling about hamster
Speaker:wheels or go into marketing websites.
Speaker:This is, this is what I learned. What I learned is,
Speaker:and I learned this from Avatel, who was one of, who's got a,
Speaker:who's got a tech confidence thing on, on the Grant
Speaker:Connection. I did a workshop that I had it all
Speaker:wordsmithed and everything, and she said to me,
Speaker:I don't know who that person was that gave that workshop. It's not the
Speaker:person that I like working with. And so you
Speaker:will attract the people who like the way you are. I mean,
Speaker:people say to me— and you know, now I'm kind of loosey-goosey— and people
Speaker:say to me, I love your energy. Okay, the people that
Speaker:don't love my energy don't call me, and that's fine
Speaker:because I probably am like, oh, I'm trying to pull stuff out of them. Like,
Speaker:you know, I like people who are into action. So be yourself, be
Speaker:whatever hamster wheel you want to be on. And you will attract
Speaker:the people that, that are looking for that. Well, it's a little easier
Speaker:if you can calm down a little bit. Be
Speaker:yourself. That's the best you, you can be, you know.
Speaker:So guys, I have to bring this to a close,
Speaker:but you will find all the information about the Grand Connection
Speaker:and the gift in the, in the notes. And so, you know,
Speaker:you absolutely need to do that. But before we go,
Speaker:I just want to— I had to go— I have to do the commercial part.
Speaker:So be sure that you subscribe and share and engage in the podcast on social
Speaker:media. One of the reasons I decided to do this was
Speaker:I wanted to supercharge your business connect— your business
Speaker:through connection. And it's my way of giving back to this community
Speaker:and hopefully fueling your quest for growth and impact and
Speaker:bringing interesting people to you every week so you can learn something different
Speaker:and get a gift and and build your business. So I hope you will continue
Speaker:to join me on The One Small Change so
Speaker:that we can embark on this journey and we can have these tiny
Speaker:shifts for monumental transformations. And if you haven't listened
Speaker:to the first episode, you should do that. And there's also a couple of them
Speaker:in there where I, you know, I talk all by myself about, you
Speaker:know, what's the clarity checklist kind
Speaker:of thing. And and get you to think about what should
Speaker:I be doing? And, you know, just to say, have I done this? Have I
Speaker:done this? Have I done this? And I just want to
Speaker:know, Susan, if you were to give a quote, some last words,
Speaker:what would it be?
Speaker:Oh, well, you know, one of my
Speaker:favorite quotes is— what is it?
Speaker:You just get me on the spot here. So you didn't tell me you were
Speaker:going to do this one. I forgot. Yeah, well, I'm just going to say something
Speaker:of my own, like change.
Speaker:I would just say that a really simple change in your mind
Speaker:is change for networking is to change your
Speaker:mindset from pitching towards collaboration.
Speaker:Absolutely. Absolutely. And the last thing I'm
Speaker:going to say is what I always say. Remember, the change can be simple, but
Speaker:it's not always easy. And it requires courage and resilience and
Speaker:a willingness to step out of your comfort zone. And so if you're feeling butterflies,
Speaker:it probably means you're doing the right thing, that you're doing something new and
Speaker:exciting. And so I wish that for you. And so I hope
Speaker:you will continue to join me on the One Small Change. And until
Speaker:I see you next time, stay very curious.
Speaker:Bye.