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Building Strategic Partnerships Over Sales for Entrepreneurial Success
Episode 8712th February 2026 • The One Small Change Podcast • Yvonne McCoy
00:00:00 00:34:41

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In this episode of The One Small Change podcast, Susan Jarema shares the story of how a seemingly insignificant moment—watching her kids’ hamster on its wheel—sparked a crucial reflection on her professional life. After years of chasing client leads through marketing tactics and feeling stuck in a cycle, she realized the power of purposeful networking and building strategic partnerships. Susan discusses how shifting from a sales-driven approach to a relationship-focused strategy not only brought her business stability but also led to the creation of the Grand Connection community. This episode explores actionable steps for cultivating meaningful business relationships, the importance of clarity and consistency, and how small mindset shifts can lead to monumental change.

Guest Bio:

Susan Jarema is a serial entrepreneur, community builder, and networking strategist with over two decades of experience. She founded New Earth Marketing and co-created the Grand Connection, a thriving global network for collaborative entrepreneurs. Susan is dedicated to helping business owners grow through connection, mutual support, and strategic alliances. A lifelong learner and advocate for self-mastery, Susan integrates her passions for yoga, mentorship, and personal growth into her work, creating spaces that foster authentic relationships and collaborative business opportunities.

Chapters:

00:00 "Small Change, Big Impact"

04:05 Clarity Fuels Confidence and Consistency

08:25 "Building Genuine Collaborative Relationships"

12:58 "Grand Connection's Pandemic Origin"

13:43 "Connect, Create, Collaborate Framework"

18:31 Building Trust for Referrals

21:45 "Encouraging Objectivity and Collaboration"

23:33 "Building Relationships in Business"

27:22 "Grand Intro and Ask Guide"

32:09 "Be Yourself, Build Connections"

34:10 "Embrace Change with Courage"

Quote from the Guest:

“A really simple change in your mind is change for networking is to change your mindset from pitching towards collaboration.”

Link:

Connect with Susan at: https://www.newearthmarketing.com/ and https://grandconnection.ca/

Transcripts

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Welcome to The One Small Change, and as always, I'm thrilled to

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embark on this journey of exploration and transformation with you.

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And I'm your host, Yvonne McCoy. I bring over 30 years of entrepreneurial

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experience, and I have a passion for

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discovering growth through the power of seemingly small change.

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And I like to bring interesting people to you every week that you

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can learn something from. And this week The person

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who's going to be sharing her journey with us is Susan

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Jarema, and she's going to share a small, unexpected,

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or insignificant, you know, or maybe not so insignificant, um,

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decision that sparked a remarkable transformation and growth

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in either her personal or her professional life. And

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the thing about these changes is sometimes we don't recognize it at the time

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when it has. So Susan, Thank you for being

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here. Thank you for being willing

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to share your story and your fabulous gift, which we're going to talk about when

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we get to the end. So tell everybody what it is you do and what

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happened that made you decide to go in the direction

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or pivot to doing what you're doing. Well, lovely to be

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here, Yvonne, and very grateful for all of your contributions

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in our community at the Grand Connection. You know,

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you're— I learn from people like yourself all the time. So, you know,

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when you're going around, it's meeting people that really creates a lot of change in

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your life. I'm thinking back to, you know, some big

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changes because I was, you know, you asked me, told me what I'm going to—

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you're going to be asking me a few minutes ago. And I'm like, okay, where

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was this big pivot in my life? And I had a—

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I have— I had my marketing agency for— I've had it for over

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2 decades now. So, I've been doing websites since

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1995, a long, long time ago. They

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were very different back in the day and the internet was hardly the same early

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days either. There was no social media and all that. So, I went through a

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lot of changes in the world of marketing. And having a marketing

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agency, you are, you know, you like to try out

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marketing tools and tactics and techniques and all the things because

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it's exciting. Well, next shiny object, I'm going to give it a go. But

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I was, I was a single mom at the time and getting

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drained out. You probably know that feeling. And I was—

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my kids had these hamsters and one of them's named Nibbles, and

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it was on the hamster wheel. And, you know, I was just staring at it.

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It's— I could hear it in the office going

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all the time. I'm up working late and I'm thinking, I don't want

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to be like this. Like, this is, this is like that hamster is running on

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a wheel. I'm just like that hamster. It's actually losing weight.

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I'm gaining weight because I was eating chocolate. And I wanted to be

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in a place where I could have consistent clients coming

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to me all the time. And how would I do that? I was always trying.

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You're always just pushing, pushing and trying. You know, I was— I would

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go and I would do a trade show. I would get an ad in the

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paper. I would do an ad in the magazine. I mean, eventually it started to

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be internet things, right? So you started doing article marketing, all the early sign—

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early internet stuff. SEO got started, and I'm always trying

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to get that next bit of new clients through the marketing efforts.

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And then I realized, you know, if I could be strategic about it,

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purposeful, and start networking more strategically. I

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did do a bit of networking, but I was always just like, you know,

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pitching and sort of just throwing it out there, collecting business

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cards and, you know, following up, of course. But I wasn't getting

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the strategic results that I wanted. That I could be getting later,

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which I now looking back, I was like, why didn't I start this sooner? I

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started looking for strategic partners, people that would— I did

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websites. So who reaches the same people that

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need websites or who notices the problem

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that will need a website, like a coach or a business consultant would notice,

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or a lawyer? The accountants often notice when their clients' websites aren't very good

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or, you know, what they're doing. So I started finding those power

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partners around me. And that's when life just changed.

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So you've hit on so many things. I kind

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of want to take a step back just to highlight some of the things that

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you said, because I think one of the things that everybody

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is looking for is they're looking for consistency,

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right? And part of consistency comes when you feel

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confident about what you're doing, and that confidence comes

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from the clarity. And so people are looking

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for consistency before they get clarity, so they're not feeling

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confident, right? So I think that's one big thing

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that we all share as entrepreneurs. I mean, I know that

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for me, that was like, you know, you know, squirrel.

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This week I'm pitching this, next week I'm pitching that, right?

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Just to focus on the one thing that you do really well. But

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here's the thing that you're talking— you talked about that, you know, was a really

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hard lesson for me. And I

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built my previous company before COVID

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on referrals. And so I did not have a

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consistent pathway to— for people

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to find me, you know. And I came to

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networking really, really late. And

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so that's one of the things that I love about The Grand Connection is

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that it is a warm,

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friendly place to network. I mean, when I started networking,

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it was like I looked at everybody in the room as having a dollar sign

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on their forehead. Are they gonna buy from me? It had

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nothing to do with relationships. It had, you know, it was

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purely a— I was showing up for sales. I was not

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showing up to connect. And that is probably the

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absolute wrong way to belong to a community

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and to network. So I just had to say that because that That was

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the big mistake that I made. Yeah. And I see it all the time

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coming through our community as well. People come in and they just want to sell.

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They start pitching and talking and no one listens. They're not listening at all to

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anybody else. And they don't build any relationships. And they go, oh, I didn't get

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any clients. And I'm going, yeah, because nobody connected with

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you. And I think the thing is, you

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know, you really are building a relationship. You want

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to, you know, you want people to know who you are so they can trust

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you. And from that, you either build a collaboration

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relationship, a friendship, right? Or

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potentially a client. But if you go in with your sales hat

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on, nobody actually gets to know you. And too many people go into

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networking, I think, with, I do this, this, this, this, this,

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this, this, I've got this degree, blah, blah, blah, blah, blah. And

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if there was a client in the room, they wouldn't care because

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they didn't get to know you. So tell us more about how, how

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this revelation made you do what you now

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do so fabulously. Well, I, you

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know, I became strategic in my networking. This is back in the days of

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in-person because that was, it was a long time ago. There wasn't even,

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there wasn't even Zoom yet. So I would do it in person, but I was

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very strategic and I got, you know, 3 or 4 really good

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referral partners out of this. Of which, you know, I, I

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either supported them in some way. It was very, very good relationships,

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and that was 80% of my business. And then you're always—

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no, I was. Going to say, talk about what a power partner is or

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what a collaboration partner is, because I think people

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misunderstand that. Yeah, so in The Grand

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Connection, we focus on collaboration, and collaboration, I find—

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now, this is sort of the second learning that I've had, a big change. So

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the first one was how to find these strategic partners that I made— I called

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I call referral partners. Some people might call them your power team. Your

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power team is often used in those words. But I also say that

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you have your power team, that it's a broader team, right? So

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they would be referrals. But you can also have your collaboration team too.

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Like, you and I are collaboration partners.

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You've been on my stage many times. I've introduced you to lots of other people

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who could be strategic partners for you, possibly some clients.

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I'm here on your podcast as well, and you've— we've given each other

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support through that as well as I've learned a lot from you.

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So, you know, the other thing is

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your, your kind of power team and your collab, you know,

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is built on a real relationship. I know if I were

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to call you up, you know, just like yesterday, I was like,

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Susan, will you be on my podcast? And you're like, yeah, I'm there.

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Do you know? I mean, it's, it's, it's so heartwarming as

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opposed to people that,

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you know, like you feel like you have to go through gatekeepers and you have

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to do all, you know, do all these somersaults and, you know, kinds of things.

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And you want to have a big group of that.

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I mean, it doesn't happen overnight. And my thing was when I first started

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doing affiliate marketing, because my idea of being personal

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was putting first name into the email

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And Chuck is like, no, you have to pick up the phone. No, you have

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to actually reach out and touch people. And so the first

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time I did it, he was like, and people said, oh,

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yes, we'll do this. I was like, oh, my God, this is so different. I

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mean, it's so heartwarming. And it's

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way more fun. Chuck's a member of our community. I've had the opportunity

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to meet him in person because he lives in the same city as me,

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and he's helped me with my referral as program well. So Chuck is

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an asset to a lot of us in the community. And it's definitely, you

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know, those relationships, it doesn't happen overnight. Like, when did

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you join our community? When did you first come in? I think it was in

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'23, '22, something like that. It's been a couple of years. Yeah. But

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we've been collaborating more in the last year because we've gotten to know, like, and

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trust you. You spoke in our business growth buffet one time,

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I think, and you were in the magazine. And then later on, you came and

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you did a— You've done some mixers, you did the giveaways, and you, you really

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get high on that leaderboard for the giveaways. Like, you, you participate

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and you— but. But here's— this is one of the things I think you're going

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to talk about later. But one of the things that I think people

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do is they join communities because

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somebody tells them that they should, right? But

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they have no idea how to really be involved or

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engaged. And the other thing is, if when you're not clear

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you hesitate. So I was like, yeah, I should do this,

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but, you know, you had to like get yourself pumped up. You know, what am

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I going to talk about this time? You know, um, you know,

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I, I don't want to— I don't want to take a misstep or whatever. But

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it's so much easier when you know what you're doing, you know.

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And, and I don't mean that it's the absolute perfect

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end. It means what you're doing now. Right. Well, your,

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your talk that you did at the last mixer was all on this

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clarity, getting confidence through clarity. Yeah, that's a— it's

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coming out in our podcast episode 10. It's probably already out now.

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So anybody who's listening, you can hear Yvonne's talk for

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free on the podcast, the Grand Connection podcast. And

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that was a very good talk. Like, you had such amazing feedback afterwards. And I

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think like some people in the community reached out to you to collaborate. Yeah.

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Yeah, absolutely. And I have to tell you

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that this woman comes with amazing

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experience. She's running 4 businesses,

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and yet the grand connection, I think, is your heart.

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Yeah, it is. It is. I love it. I get to meet cool people all

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over the world. I've been a life— like, I love learning.

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So I, you know, when I guess you call it a life learner, I'm always

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reading the latest new business book. I'm following

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podcasts. I take— we have our self-mastery program.

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Yoga is a practice, which is a practice about self-awareness. That's what yoga is

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all about. So I'm— that's my life is just how to

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grow and become more self-aware and to learn to be a better person. And

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all of these skills that you learn for yourself become how you project

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yourself in the world and become better at what you do in all

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areas. For us entrepreneurs, ourselves, our life

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is our business. It is what we do. It is us.

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So it's such an important part of what we do here. Well, you know,

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I think the Grand Connection to me is an unusual

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community because there's something there for everybody.

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So can I get you to talk about how, how you decided

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to start this, how it evolved, what it's like now, why people should join

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it now? Well, it was a change thing too.

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I was at the Grand Canyon with Carolyn, my good friend,

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and COVID hit. So, we were walking

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around, the world had changed. We were supposed to go to a yoga conference and

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it turned out that we spent the time hiking at the canyon because it was

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still open and started thinking about how could we help

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the people around us who were going to be struggling for this new pandemic.

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Who knew at that time? You didn't know what was happening, where it was going

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to go, and people needed to get online. So we knew that that was

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happening, that there was going to be more of a virtual world. How are you

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going to start doing selling online more, networking online? And that's

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where the Grand Connection was born at the Grand Canyon. So that

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was a catalyst for change. So something that just happened in the world that

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made this happen. And then throughout meeting people

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at the Grand Connection, I started to see what works and what

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doesn't work for people. You know, like really learning to

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listen more than you talk is a biggie in networking

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and having that clarity at the beginning. And then I, I've developed

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now our Connect, Create, Collaborate framework that I instill in

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everything we do. And we have our Grand Plan Accelerator Labs where you build your

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grand plan for growth, getting that clarity, which you talked about,

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so that you know the people you wanna meet based on your goals and what

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you're trying to do. And with the CCC framework, it's

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about connecting to build those relationships. And then you,

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you're creating trust, you're creating ideas, you're creating

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shared values around, around something and shared purpose and goals.

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And then you collaborate and it's a journey and you can't jump

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into something immediately when you don't have the know, like, and trust. You

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need to get to know people. It's not like, you know, you get married on

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the first date. I mean, maybe the other person in Vegas does, but most of

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us don't. You want to get to know each other, right? And, and,

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you know, for me, one of the things that has happened when I— since I

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started networking is, um, not every

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networking group is for you, you know. And so I'm like,

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try a couple of things, see, you know, see what you like, see what

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you, you know, you don't dread going to, that you really enjoy

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going to. But stick with, you know, the things that you— it's better

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to do a fewer groups of networking that you

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become known in, you know, that fit what you're doing. Because there's nothing—

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to me, there's nothing better than if I go to a networking thing and some—

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and I make a comment and somebody goes, you need to talk

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to her because she does, you know, because that gives you more

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credibility. But it doesn't happen overnight. You have to actually

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participate and support other people before,

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you know, you are fully

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engaged in the thing and you've got a way to get into the community

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easily, right? Oh yeah, you can get in with it. You can come to 3

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events as a guest. So there'll be a guest pass in the, in the show

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notes that you can grab and check it out and you just start

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experiencing it. Another thing you need to do is just, you do need to

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just get out there and start practicing because I believe clarity comes through

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practice. It's you, you meet other people, you see

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what's working. They— you get— it's like a mirror for you. You practice your

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introductions, you see what works. You see, you know, if you say some introduction and

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nobody wants to connect with you, well, that obviously wasn't resonating with people and

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you need to go talk to Yvonne and get some clarity, right? Here's

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the thing. Here's the thing that I think people are afraid of. And

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it— this is like one of the big changes, you know,

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little change, big change.

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Entrepreneurship is an experiment.

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It's not, you know, too many people are like, they're practicing to get

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perfect, practicing to get perfect, practice. And this, when you think

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you're close to being perfect, whatever you've been

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practicing for is long gone. The world

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keeps— you're shooting at a moving target. And I think

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the other thing is We are too much in our own

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heads. And so my, my thing that I have

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finally settled on that I love is you don't need

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to be fixed, you need to be found. And that actually happened in a

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networking room. This poor person, people were telling you need to do this,

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you need to do this. And I said to her, do you have clients? She

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goes, yes. I go, do you get them results? She said, yes. I said, are

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they happy with, you know, what they're getting? She said, yes. I

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said, then you don't need to be fixed. You've already got their

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solution. You just need more people to find you. Yeah, yeah. You

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know, and everybody in the room went,

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and I would have never come up with that on my own. You know, knowing

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that reaction, it was like, this is what I'm helping people to do,

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to be found, to have the right clients find it.

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And so when you use your, um, the

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accelerator and the clarification planning thing tool that

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you've got, that can just jumpstart you.

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It can exponentially move the needle forward for you.

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Someone might come in and maybe there's some things they need to adjust in their

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business. Maybe their offer isn't right and it's not aligned to their market. And

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that's what you do. That's how you work with people as a strategist

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and get those things all working together. When you come to the Grand Connection,

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it is about getting found. We give you visibility right away. You get to

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know people right away. And you build those relationships by showing up,

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that's where the relationships deepen. And they can lead to then

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people who start saying, as you said in the chat, oh, talk to Yvonne.

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She's a great strategist. And they get to know you over time and

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will refer you to other people. And you're not going to—

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obviously, you're not going to refer somebody you just met because it's your

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reputation when you give a referral. You want to be able to

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trust them. I might have— we do have a lot of people that have VA

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services in the community, and I don't know them all really well. And

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so when somebody asks me, I, I need a VA, which happens about once a

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week at least, somebody needs help to get a virtual assistant in

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their team to delegate and leverage their time, um, I will

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give a list of people and I'll leave it up to them to, to figure

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out who's the right fit for them. But then there's certain people I know who

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I built those know, like, trust relationships that I feel

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really comfortable referring because I know that they will

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create value, and I— the client will not be disappointed. And for

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me, I'm solving a problem for somebody, and I'm, and I'm helping them.

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And I, and I think the other— one of the things that I thought was—

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that happened, did not happen in the community, happened someplace else. Um,

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there were two people that I thought had, you know, there

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was a possibility of an opportunity, right?

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And the person said to me, well, I looked at, I looked at their

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website and decided that, you know, they weren't for me.

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And I was like, you didn't talk to them. You didn't get to

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know them. I mean, you may have made the right decision,

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but you never know in a conversation when you get to

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know somebody better and what they do better, because some of us are not good

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at putting stuff out in the world and stuff like that. And if you're like

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me, I put my LinkedIn thing up and, and it

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was probably up there for a couple of years and I never even looked at

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it again. Meanwhile, my business was totally changing. You know.

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And so you, you don't know who they know that may be

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even better aligned than they are. And so, you know, it might

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be found— it's like nurture all your relationships. Yeah,

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you know, good people are worth it. And somebody took the time to think about

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you. So, you know, and I absolutely agree with you.

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It's like, I don't know exactly what you need, so here's somebody I

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think, or here's 3 people that are in this area, see if,

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you know, who's the person whose service And this is. Where

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you're getting leads in many different ways. So you're building your strategic

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partners. You want to have your group of people that really know, like, and trust

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you. You may have that sort of— we call it circles of

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influence. You may have that third level that knows about you

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and might say that would be, say, well, you could try out Susan at New

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Earth Marketing for a website. So this is where some of these other

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principles that a lot of our speakers and the trainings that

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different people do in the community like yourself, is, okay, your LinkedIn

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profile should be up to date because people are checking that out. And so is

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your website. Your website needs to reflect who you are. I always remind

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people, we, we at our, you know, January events, have you

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guys done an audit of your LinkedIn and your website lately? Because probably

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you've changed what you've done in the last 6 months and need. To update those

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things. Yeah. So the, the other thing is

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one of the things that I see is that

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people can be very subjective and not objective.

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And by that I mean when something's going on, they go, what's

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wrong with me? Right? What's wrong with me? And

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so one of the things that I try to do is figure out ways

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where you can make decisions that kind of takes

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that self-criticism and stuff out of it. And

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so for me, my— the way that I start my

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relationships is I have my newsletter

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and you can post something in my newsletter. And, you know, my point of

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view is there's enough business for all of us, even people who

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do things that are similar to what I do, right? Because we're all in

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different stages of business. And I, you know, I might not be your

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cup of tea, right? And so

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if you go through the steps to get into the newsletter, you fill

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out the, you know, you fill it out and, you know, I can put you

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in and then I can see if my audience likes what you're doing.

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You know, does anybody click on your link in that? And again, that takes some

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time. It doesn't, you know, and then I

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can see, okay, you're doing this on a regular basis. This is

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probably somebody who's working on consistency the way I am,

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right? So you're building— they're building trust with you, right? Yes. And

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with my audience. Right. And then we move on to

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something else. You know, we, you know, I see you're doing this. You've got these

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events and stuff. Would you like to come on my podcast? Right.

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And again, do you fill out the form that you need to fill out? You

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know, one of the weird things that I found out,

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you know, for those of you that are hearing this for the first time, I

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have a concussion. And in the newsletter, I was promoting

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all these people that I had, I think, have no idea that I was promoting

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them because I was— they told me once and I just kept doing

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it, you know. And

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it was like I had to simplify my life. I couldn't

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keep chasing, you know. Yeah, it's so weird to me

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that, you know, the person who's the VA now is like,

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you know, you— we sent these new— you know, we sent out requests and

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these people didn't answer, people that I have been promoting for a really long time.

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So it's been really— it's really interesting about building the

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relationships. And, you know, and there's some people that I sent out, here's the

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new link, and got answers right away. It's like, oh, Yvonne, this is great,

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glad you're getting help, you know, here's my you know. So

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relationships are something that will keep your business moving.

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I mean, I think that's, that's the thing that I found that

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was unexpected, is

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relationships that you build and the things that you

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do with them when you're not at 100%, they keep your

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business moving. It's that momentum. And yeah,

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and it's not— and, and it's You're getting the momentum in new

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clients and leads and opportunities, but you're also getting it in

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ideas, inspiration, mentorship. You're getting,

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you're getting accountability from some of the people. So it's, it's

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this group that's your— it is really a power team in

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so many areas. Yeah, absolutely. All right.

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We could keep talking forever, but there are a couple of things that we have

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to be sure that we do. So Yeah, tell us about the gift. Tell

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us what steps people should take, because that's really important, because

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you've got. A great— well, the— my steps are part of the gift, so this

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is really exciting. So I'll start with the gift, um, so that you can then

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see, oh, I can do that in these steps. Um, we have access

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to a guest pass, and the guest pass lets you pick 3 events from the

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Grand Connection. And one of the best events to come to is our Grand Plan

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Accelerator, where you get clarity on the people you want to meet. And we have

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It's a full plan you do, and I have an AI assistant that

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helps you do it very quickly. And it really turns the needle

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and gives you these strategic, strategic alliances

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and things like it. It maps it all out. People you need for skill

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building, people you may need to meet for referrals, people you need for collaboration.

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Maybe you want to start speaking more. You want to get on podcasts. So you

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plan all that out in the grand plan. So I would say the number one

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thing to do is to create some sort of a plan.

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So decide who you want to meet and be intentional about the environments

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you choose to meet people in. And how often does that happen? Once

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a month. Once a month. So you need to click in there and see when

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it's coming so you can make sure you put that in your— Yeah, yeah.

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And you will get right away when you sign up, you will get access

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to the workbook. So you'll get the template, which is the plan. You can

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see it. I like to work backwards so you see what you're working towards. You'll

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get access to the GPT immediately. So that you can actually start playing around

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with it beforehand. And it also includes access to our

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workbook on creating memorable introductions and an AI assistant for

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that as well. So you're going to get a lot of things in this bundle.

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It gets you going. So, so I just want to tell people, you should

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think of, of when you introduce yourself as an

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introduction. How would I introduce myself to somebody that I want to meet?

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Not a pitch. Well, I like to somehow

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in, in your introduction, you include something of, you know, what you

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do in the value. But I'm saying the mindset about it is a pitch

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is like, I'm selling you, I'm selling you, I'm selling you. An introduction is,

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I am so glad, you know, not that you're using these words, but, you know,

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I am, I want to meet you, you know. So we

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break it into two parts, a grand intro and a grand ask. So the grand

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intro is, is what you do and the value you offer. So people get an

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idea what, what, where you are, what you're— how, because it may align.

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And most likely in there, they'll understand what audience you're reaching.

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So then your grand ask is, who do you want to meet?

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And a big shift in your mindset is to think about,

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who do I want to meet to collaborate with, rather than who do

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I want to meet to sell to? Yes. When you're trying to sell to

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somebody directly and you come into the room and, oh, I'm looking for for people

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to buy my product or buy my service. I want people who want to buy

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my program. Well, everybody's just looking at you like,

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well, you know, we don't know you. How are we gonna— yeah,

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you know, so you got to go through that know, like, and trust. But what

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happens is when you're introducing yourself with clarity and people understand

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what the value you offer, if that's for them, they're gonna jump on it

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anyways. Yeah. And, and they know you have a collaborative mindset, so they're going to

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resonate with your values more. And then they're going to also, if they knew

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a friend that's looking for it and they resonated with your values just from saying,

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hey, I'm looking to meet other heart-centered entrepreneurs who want to do podcast

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swaps or something that's very collaborative, that's going to get people

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interested in wanting to know more about you and what you do. Absolutely.

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Absolutely. All right. So that was number 1. Number

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2, get clarity. So we already kind of talked about getting

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clarity on your offer and your introduction. So if that's clear, it's very easy to

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make an introduction and your grand ask. Who do you want to meet, right? If

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those are clear. So first one, have a plan. Second one, get

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clarity. And then the third one is to just get out and do

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it. So book an event, like come to an event and

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commit to saying, okay, you know what, I'm going to join the Grand Connection for

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a couple of months and really commit to making some connections. And

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you're going to see the needle move with that. And You know, as you mentioned

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earlier, you don't have to be perfect. You know, you don't have to go fixing

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a whole bunch of things. Get out there and start practicing because you're going to

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learn so much in those first couple of events that you do. It's

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powerful. Absolutely. Absolutely. And the Grand Connection

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has a lot of opportunities to do that every month, every week.

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Okay. Time for the fun question. When was the last time you

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did something new for the first time?

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Well, I went down a new ski run today, but anyways, I won't talk about

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that. Actually, I probably had done it before.

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But I, you know, I did a podcast. I have my

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own podcast now. I had been trying to make— have a podcast for

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3 years that I just never got

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focused enough to make it happen. And so in

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2025, it was year of the podcast. I was

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committed to making that happen. And I worked with Michelle Abraham, who you know from

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our community. She runs the Grand Podcasters group, and she's helping me. And, you

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know, having that mentor and somebody to support you along the way made it happen.

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And I was nervous about doing this, Yvonne. I'm not a public

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speaker, so this is very nerve-wracking. This is why, like, I

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asked you, what are you going to ask me so I can sort of be

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prepared? Even though I'm not even looking at my notes or whatever, I just like

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to be prepared. And I haven't been out there speaking and I

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sometimes ramble and my mind's going super fast. So I've been learning

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this year, 2026 is the year of self-mastery.

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So I'm trying to learn how to be able to be a

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better communicator by not going— getting so

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excited about things and, you know, being able to tap into your mind.

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Be excited. That's what people want to hear about. But if I get really

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excited, I'll talk too fast and I might start rambling about hamster

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wheels or go into marketing websites.

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This is, this is what I learned. What I learned is,

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and I learned this from Avatel, who was one of, who's got a,

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who's got a tech confidence thing on, on the Grant

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Connection. I did a workshop that I had it all

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wordsmithed and everything, and she said to me,

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I don't know who that person was that gave that workshop. It's not the

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person that I like working with. And so you

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will attract the people who like the way you are. I mean,

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people say to me— and you know, now I'm kind of loosey-goosey— and people

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say to me, I love your energy. Okay, the people that

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don't love my energy don't call me, and that's fine

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because I probably am like, oh, I'm trying to pull stuff out of them. Like,

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you know, I like people who are into action. So be yourself, be

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whatever hamster wheel you want to be on. And you will attract

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the people that, that are looking for that. Well, it's a little easier

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if you can calm down a little bit. Be

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yourself. That's the best you, you can be, you know.

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So guys, I have to bring this to a close,

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but you will find all the information about the Grand Connection

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and the gift in the, in the notes. And so, you know,

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you absolutely need to do that. But before we go,

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I just want to— I had to go— I have to do the commercial part.

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So be sure that you subscribe and share and engage in the podcast on social

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media. One of the reasons I decided to do this was

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I wanted to supercharge your business connect— your business

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through connection. And it's my way of giving back to this community

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and hopefully fueling your quest for growth and impact and

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bringing interesting people to you every week so you can learn something different

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and get a gift and and build your business. So I hope you will continue

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to join me on The One Small Change so

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that we can embark on this journey and we can have these tiny

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shifts for monumental transformations. And if you haven't listened

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to the first episode, you should do that. And there's also a couple of them

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in there where I, you know, I talk all by myself about, you

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know, what's the clarity checklist kind

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of thing. And and get you to think about what should

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I be doing? And, you know, just to say, have I done this? Have I

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done this? Have I done this? And I just want to

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know, Susan, if you were to give a quote, some last words,

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what would it be?

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Oh, well, you know, one of my

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favorite quotes is— what is it?

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You just get me on the spot here. So you didn't tell me you were

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going to do this one. I forgot. Yeah, well, I'm just going to say something

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of my own, like change.

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I would just say that a really simple change in your mind

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is change for networking is to change your

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mindset from pitching towards collaboration.

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Absolutely. Absolutely. And the last thing I'm

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going to say is what I always say. Remember, the change can be simple, but

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it's not always easy. And it requires courage and resilience and

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a willingness to step out of your comfort zone. And so if you're feeling butterflies,

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it probably means you're doing the right thing, that you're doing something new and

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exciting. And so I wish that for you. And so I hope

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you will continue to join me on the One Small Change. And until

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I see you next time, stay very curious.

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Bye.

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