Michael:
Welcome back to “Irresistible Communication”.
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Two minutes, one insight
on how to find better
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words
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.
Speaker 4: Hey!
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Today we've got something to celebrate.
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The Path to Strategic Impact was
published one year ago, and that's
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why I have something special for you.
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First, let's take a look back.
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It's been an incredible journey.
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The book got raving reviews, and I've been
invited to many keynotes conferences and
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fireside chats across many industries,
all sharing one problem, how to cut
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through the noise, make strategy work,
and find words that actually move people.
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Many readers reached out with
thank you notes, feedback, or
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simply to have a chat about this.
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What I especially loved was how people
found new uses for the PATH principles,
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ones that I hadn't thought of myself.
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But perhaps the most surprising
feedback was how well the idea
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of the Core Credo resonated.
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Apparently, people are really fed up
with traditional mission statements, and
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this more pragmatic approach of the Core
Credo struck a chord with so many of you.
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And that's why I've
created something special.
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To celebrate the anniversary,
here's a free gift: The
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Finding Your Core Credo ebook.
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It's a free guide packed with tons
of striking examples, tools and
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prompts, including AI prompts to
help you craft your Core Credo.
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Ahmad, who was one of the beta
readers, said that he found that
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new guide extremely helpful.
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He's using it for every new program now.
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It's a free download for now, no email
required, so just grab your copy, then
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come back, get yourself a cup of coffee or
tea and let's celebrate a bit, shall we?
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So thanks for traveling with
me and keep lighting the path.
