In this latest episode of the Shiny New Object podcast, Gareth Turner, Head of Marketing at Weetabix, talks about the importance of honesty and respect in the relationship between clients and agencies. Fostering a true sense of collaboration between these parties leads to better creative work, but also to a more positive work environment.

Listen to Gareth talk about better briefs and his top marketing tips from the world of food and drink.

The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net