October is National Principal's Month - to celebrate and help principals walk in their purpose we have the autographed copy of my book, Road to Awesome: The Journey of a Leader here, at a special price of just $20 and free shipping (use code FOBA)

Cheryl Strauss Einhorn founded Decisive, a decision sciences company that trains people and teams in complex problem solving and decision-making skills using the AREA Method. AREA is an evidence-based decision-making system that uniquely controls for and counters cognitive bias to expand knowledge while improving judgment. Cheryl developed AREA during her two decades as an award-winning investigative journalist writing for publications ranging from The New York Times and Foreign Policy Magazine to Barron’s and The Stanford Social Innovation Review. Cheryl teaches at Cornell University and has authored three books: Problem Solved, A Powerful System for Making Complex Decisions with Confidence and Conviction, about personal and professional decision-making; Investing In Financial Research, A Decision-Making System for Better Results about financial and investment decisions; and new book about Problem Solver Profiles, Problem Solver: Maximizing Your Strengths To Make Better Decisions. Learn more by watching her Ted talk and visiting areamethod.com.

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