In this episode of The Deeply Rooted Business Podcast, we're pulling back the curtain on Black Friday - and trust me, it's not just about those midnight doorbusters!
Having spent years in retail trenches, Jess will share what really goes on behind those "biggest sale of the year" signs. We're talking about the exhausting prep work, the strategic planning, and yes, even why some savvy business owners choose to sit this one out completely.
Jess and Rachel will unpack the real impact of discounting on your business (it's not just about the bottom line), why understanding your ideal client's Black Friday behavior is crucial, how to compete with big retailers (or whether you even should), and ways to preserve your energy during this high-stakes season.
Plus, Rachel joins us with her marketing expertise to discuss smart alternatives to the traditional Black Friday madness. Whether you're planning to dive into Black Friday or considering a different approach, this episode is packed with insights to help you make the best decision for your business.
In this episode, we cover:
00:21 Real talk: Our Black Friday battle stories
01:15 Marketing moves that actually work
03:09 The truth about discounting your offers
06:45 Why you should get inside your ideal client's mind
08:55 Energy management during Black Friday (because burnout isn't a strategy)
14:15 How to (or how to not) compete with retail giants and big online marketers
16:07 Alternative to Black Friday promotions
Link and resources:
Listen to other Black Friday-related episodes
Black Friday 2024: Early Planning Secrets for Maximum Profits
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