In this episode of The Deeply Rooted Business Podcast, we're pulling back the curtain on Black Friday - and trust me, it's not just about those midnight doorbusters!
Having spent years in retail trenches, Jess will share what really goes on behind those "biggest sale of the year" signs. We're talking about the exhausting prep work, the strategic planning, and yes, even why some savvy business owners choose to sit this one out completely.
Jess and Rachel will unpack the real impact of discounting on your business (it's not just about the bottom line), why understanding your ideal client's Black Friday behavior is crucial, how to compete with big retailers (or whether you even should), and ways to preserve your energy during this high-stakes season.
Plus, Rachel joins us with her marketing expertise to discuss smart alternatives to the traditional Black Friday madness. Whether you're planning to dive into Black Friday or considering a different approach, this episode is packed with insights to help you make the best decision for your business.
In this episode, we cover:
00:21 Real talk: Our Black Friday battle stories
01:15 Marketing moves that actually work
03:09 The truth about discounting your offers
06:45 Why you should get inside your ideal client's mind
08:55 Energy management during Black Friday (because burnout isn't a strategy)
14:15 How to (or how to not) compete with retail giants and big online marketers
16:07 Alternative to Black Friday promotions
Link and resources:
Listen to other Black Friday-related episodes
Black Friday 2024: Early Planning Secrets for Maximum Profits
Meet Your Hosts
Jessica Walther is the founder and CEO of The Launch Collaborative and Sustainable Success Systems. As a launch strategist and systems consultant, Jess is dedicated to helping solo business owners and small-but-mighty teams build businesses that deliver both peace and profit. She specializes in creating sustainable growth strategies that align with her clients' values and lifestyles.
Rachel Lopez is the founder and CEO of Gal Marketing Agency, a boutique email marketing and strategy firm. With over a decade of experience, Rachel helps heart-driven entrepreneurs craft intentional marketing strategies that attract, nurture, and convert leads sustainably. Her human-first approach ensures that marketing efforts feel authentic and effective .
Together, Jess and Rachel blend systems, storytelling, and soulful strategy to help you grow a business that's deeply aligned with your life—not just your revenue goals.
Connect With Us:
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Learn with Us
Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. <<Learn More Here>>
Diagnose Common Launch Problems and Fix Them Fast! Get the Launch Cure Guide : https://www.thelaunchcollaborative.com/launch-cure
Get Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing. <<Get it Here>>
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