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Who is my ideal donor?
Episode 266th March 2021 • Nonprofit Problem Solver • Kev Khayat
00:00:00 00:50:49

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What, really, do we know about our donors before they become our donors?  What value might there be in thinking rather deeply about that?  Today’s guest is nonprofit marketing specialist Maura Fitzpatrick who has a well defined process for helping nonprofits identify their ideal donors.  Let’s find out how that works and what you can do with an ideal donor persona.

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