EPISODE OVERVIEW

Duration: Approximately 32 minutes

Best For: Trapped entrepreneurs who have tried every wellness practice and still feel overwhelmed

Key Outcome: Discover how one simple practice can build the confidence to make difficult decisions in business and life

She had meditation, breathwork, journaling, and forest walks. Then she realised her wellness routine had become another full time job.

THE BOTTOM LINE

You have built something real over the years. That said, somewhere along the way, the business started running you instead of the other way around. You have probably tried the meditation apps, the morning routines, the wellness podcasts. And each one adds another hour to your already impossible schedule. Kris Rice found herself in exactly that position. A corporate marketing professional watching her daughter struggle with mental health, she built an entire toolbox of wellness practices. The thing is, maintaining them became completely unattainable alongside her actual life. Then she discovered cold water exposure and everything shifted. Within two years, she had left her corporate job and launched Chill Pod, a cold plunge company now preparing to ship its first products. The transformation was not just physical. It was the confidence to do difficult things, to trust her intuition, and to take a leap she never thought possible.

WHY THIS EPISODE MATTERS TO YOU

Learning one practice that builds decision making confidence, so you stop second guessing every move you make

Understanding why your current wellness routine might be adding to your overwhelm instead of reducing it

Discovering how AI can become a thinking partner that actually saves you time, rather than creating more complexity

Recognising the cost of waiting, because every month you delay building confidence is another month trapped in the same patterns

KEY INSIGHTS YOU CAN IMPLEMENT TODAY

The full time job problem. If your wellness routine takes more time than you have, it becomes another source of stress. Kris built a beautiful toolbox of practices and then realised she could not fit any of them into her normal life. The thing is, one focused practice done consistently beats ten practices done occasionally. What changes when you simplify is that you actually do it.

Morning leadership training reframe. Stop thinking of meditation or cold exposure as self care you cannot afford. Start thinking of it as leadership training you cannot afford to skip. Kris made this shift and suddenly twenty or thirty minutes felt like an investment rather than a luxury. Because of this reframe, the guilt disappears and the practice becomes non negotiable.

The confidence transfer effect. When you do something difficult before anyone else is awake, you show yourself what you are capable of. That confidence transfers directly into business decisions. Kris took her entrepreneurial leap after two years of proving to herself in cold water that she could handle discomfort. The fear of leaving corporate did not disappear. She just had evidence she could handle fear.

Trust your intuition always. Every trapped entrepreneur has a voice telling them something needs to change. That said, logic keeps overriding it. Kris says intuition does not steer you wrong, even when it does not make sense in the moment. The cost of ignoring it is staying exactly where you are.

AI as a thinking partner. Most entrepreneurs resist AI because it feels like more complexity. Kris uses it to respond and refine ideas, not generate them from scratch. She describes needing something to go back and forth with, and AI provides that without requiring another human's schedule. What happens because of this is faster clarity on decisions you have been avoiding.

GOLDEN QUOTES WORTH REMEMBERING

"I showed myself that I could do these big, uncomfortable things, and therefore it translated to, okay, here's your opportunity. Go after it." - Kris Rice

"Trust your intuition. Always trust your intuition. It is always guiding you. Even though it doesn't feel like it makes sense." - Kris Rice

"That doesn't change. I don't want to get in. And I think the more we normalise that, the more that helps people too." - Kris Rice

"Actually that's your morning leadership training. You turn up totally different if you meditate that day or if you don't." - Kris Rice

"The clarity it brings me. The communication skills it brings me. In six months I've done six years worth of work." - Roy Castleman

QUICK NAVIGATION FOR BUSY LEADERS

00:00 - Introduction: Meeting Kris Rice and the cold water connection

02:30 - The Mental Health Journey: How supporting her daughter revealed her own struggles

05:45 - The Full Time Job Problem: When wellness practices become unattainable

08:20 - The Horse Trough Experiment: DIY cold plunging that changed everything

11:40 - Corporate to Entrepreneur: The leap of faith that built Chill Pod

15:00 - Confidence Transfer: How cold water builds business decision making courage

18:30 - Morning Routines That Actually Work: Leadership training disguised as self care

22:15 - AI as a Thinking Partner: Using technology to brainstorm and clarify

26:40 - Business Operating Systems: The meeting structures that save hours

29:30 - Final Wisdom: Why intuition is your most reliable guide

GUEST SPOTLIGHT

Name: Kris Rice

Bio: Kris is the founder of Chill Pod, a cold plunge company designed specifically for hospitality and wellness facilities. With a background in marketing and events, she made the leap from corporate life after discovering how cold water exposure transformed her confidence and decision making ability. Her company is now shipping its first products to major wellness venues.

Connect with Kris:

Website: https://thechillpod.co/

LinkedIn: https://www.linkedin.com/in/kris-rice-chillpod/

YOUR NEXT ACTIONS

This Week: Identify the one wellness practice you would do if you could only choose one. Cancel or pause everything else. Consistency with one practice builds more confidence than occasional attempts at many.

This Month: Use AI to brain dump everything in your head and ask it to help you organise and prioritise. Notice how your communication clarity improves when you have to explain your thoughts to a system.

This Quarter: Block your first hour each morning as leadership training. Whether it is cold exposure, meditation, or movement, protect that time as non negotiable business development.

EPISODE RESOURCES

Books mentioned: Traction by Gino Wickman

People mentioned: Joe Dispenza, Gabby Bernstein

Frameworks mentioned: EOS (Entrepreneurial Operating System), Boss Up business operating system, Human Design

Tools mentioned: Claude AI, ChatGPT

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READY TO ESCAPE THE TRAP?

Take the Freedom Score Quiz: https://scoreapp.atpbos.com/

Discover how trapped you are in your business and get your personalised roadmap to freedom in under 5 minutes.

Book a Free Strategy Session: https://www.atpbos.com/contact

Let's discuss how to build a business that works WITHOUT you.

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CONNECT WITH YOUR HOST, ROY CASTLEMAN

Roy is the founder of All The Power Limited and creator of Elevate360, a business coaching system for entrepreneurs ready to scale without burnout. As a certified Wim Hof Method Instructor and the UK's first certified BOS UP coach, Roy combines AI automation, wellness practices, and business operating systems to help trapped entrepreneurs reclaim their freedom.

Website: www.atpbos.com

LinkedIn: https://www.linkedin.com/in/roycastleman/

YouTube: https://www.youtube.com/@allthepowerltd

Hey, power movers, how are we doing? I'm here with

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Chris Rice and she's a lady after my own heart.

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She does some of the crazy things I do, I

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E. Jumping into cold water and more than that, she's

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an entrepreneur and she has a story to tell us.

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So welcome Chris. Great, great for you to join us.

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Thanks for having me. I'm excited to be here. So

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tell me, tell me a little. We've spoken about this

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in a bit more detail, but tell me a little

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bit about your journey. How do you get to be

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dunking into ice paths? Sure. I did it very resistantly

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so as most of us do. So I guess the

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short of my background on it is I have two

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daughters, they're a teen and a tween now. And the

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older one, when she was young, had a lot of

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mental health struggles. And so as I walked beside her

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and found ways to support her mental well being, I.

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It was a chance for me to have that mirrored

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back to me, to see my own struggles and to

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see where I held a lot of anxiety, didn't know

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how to process stress out of my body. All of

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these things that were just building and building and building.

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And so I went on a journey to really support

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her and figure out things that worked for myself too.

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And like we talked about, I love meditation. I'm a

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huge fan of Joe Dispenza, all of these things. I

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found lots of practices I loved and the reality was

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it was like a full time job. So it was

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completely unattainable. I'd say probably three years ago or so,

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I had built this beautiful toolbox of all these things

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I could do. But the reality was I couldn't fit

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in into my normal life. It was just very defeating.

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So it was from that place that a friend of

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mine said, but have you tried cold plunging? And I

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was like, no, I have zero interest in what you're

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telling me. No, thank you. And so I denied it

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a couple of times and best I can remember it,

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I must have just felt like I had nothing to

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lose one day and she asked me again and I

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was like, fine, I'm gonna do it. So I bought

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a horse trough off of like the hardware website and

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bought that. Didn't tell anyone, my. My husband included, because

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I was like, here's the thing, if I hate it

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or I really can't do it, like I don't want

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that to be added onto me too. So I'm just

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not gonna tell anyone. So I go, I pick up

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the trough, I bring it in our backyard. I fill

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it with H. This is DIY at its best. And

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I just gave it a try. I was like, what

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do I have to lose? So I hopped in, and

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even though, as you can imagine, that water wasn't crazy,

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it wasn't super cold, it was enough. And my goal

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was to sit in for one song. I sat in

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for two. I got out, and I had a smile

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on my face, and I felt better than I had

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in as long as I could remember. And so it

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was from there that I just kept going back to

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my little trough, and I would lay in there and

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think, how could I make this better? How could I

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make more women want to get in cold water? How

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can I bring this feeling to more people? And so

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that was where the chill pod was born, in that

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humble little trough. Amazing. Let's go back a little bit.

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Tell us a little bit more about yourself. Tell us

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about your journey, you know, what you were doing, and

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then the entrepreneurial leap. Right? I love this. Yeah, yeah,

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definitely. I. I came from marketing and events, so nothing

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really related to what I'm doing now. But once I

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started, there was something alongside my daughter that really sparked

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this curiosity in wellness. And what could that look like?

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I'm using that as, like, the broadest term possible, but

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it. It just opened my eyes to things that I

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didn't know existed. So while I was in a corporate

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job, I really, in looking back, I had such a,

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like, voracious sense of curiosity of what was out there

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to help you feel better, that you didn't have to

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take a pill for that you didn't have that you

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had access to in any moment. Like, even I'm looking

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out over here and, like, the leaves are changing. It.

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It made me go outside more. It made me, you

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know, discover how much I love walking in forests. I

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did all of these things that I was like, oh,

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my gosh, at the end of the day, there's science

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behind this. Like, there are reasons why these things make

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us feel better. So I really set out to learn

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on my own just what. What could a healthy lifestyle

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look like? What could, you know, good mental health look

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like? And so I would do. I would do my

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day job. I actually worked remotely the whole time, so,

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well, before COVID and all of that became normal. I

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worked from home, so I had a lot of flexibility

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that way. And I used to my extra time to

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really lean into those things. I read Joe Dispenza's work.

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I read as much as I could about energy and

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all of the different things that I was just curious

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about. So alongside that, I, I do joke that I

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think I just have like entrepreneurialism in my blood. I

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think it comes from my mom's side and it was

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always there. So I got an itch where I was

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like, okay, I'm learning these things and I want to

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share them with others. So I, so I just started

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taking tiny steps. I started, I did a health coaching

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program so that I would be able to, you know,

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kind of launch a little business but still be able

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to do my day job, things like that. And those

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just kept building. I actually tried to start a mindfulness

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program for kids so that I could bring the practices

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we had learned to others or to the masses. And

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all of those things just didn't work for the right

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reason. And once I got to the point that I

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thought up, didn't have a name at the time, but

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thought up Chill Pod, it was hard to let go

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of the other things because it's a big leap and

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it was very different than anything else I'd done it.

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Those things were me, those were my time and energy

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putting into them. It's not launching a physical product. That's

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very different. So it took a little bit of, it

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took a big leap of faith in myself and what

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I could build and what I knew I was made

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to do to really let go of my corporate job,

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take the leap and go all in on chillpod. And

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that's been two years now. Let me ask you another

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question. How much did your ability

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to get over yourself by getting into the ice bath

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contribute to your ability to step out of the corporate

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world? That's a great question. I think, I think it

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was a huge factor. I think it was a huge

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factor in it because for a couple of reasons, like

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I unknowingly, I would really set intentions and get in

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that water. And I believe that there is something to.

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I mean this is going to sound woo, but I

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feel like you're going to be into it. So I'm

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going to say it anyways. And that is, I was

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talking to somebody about it the other day and that

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like water is a conductor. And so like if we

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go into that water with this very clear high vibration

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intention that ripples out at a very fast rate. And

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so I really think that that practice started to create

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this like path that I started to go on. And

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at the end of the day doing that difficult thing

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for me, I always do it first thing in the

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morning. If you get up and you do that, you

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are literally Changing the way you show up for other

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opportunities, other situations throughout your entire life. And so I

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think that was a huge piece of it. I showed

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myself that I could do these big, uncomfortable things, and

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therefore it translated to, okay, here's your opportunity. Go after

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it, for sure. I do a lot of work with

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cold exposure, as we spoke about. And one of the

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things that. One of the. The areas I love working

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in is actually ladies that are going into menopause because,

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you know, they come in and so much of what

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you said there just resonated with us. Like, they come

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in and they. They're not. They're not what they were.

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They're. They're not understanding themselves. They don't know, you know,

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that they. They lose confidence. They. They lose. Yeah, yeah.

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Big confidence is a big thing here. And then they

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come in and they get into this and they just

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gain something back again. Right? Yeah. Apart from all the.

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The science reasons why it works and all the rest

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of it. Yeah, yeah. There's this real piece of I

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can do something difficult. You know, I was able to

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do it. I got in there. The first 30 seconds

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or 45 seconds were, hell, yeah. And then I got

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to the next stage where I actually realized I could

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do it, and then suddenly the dopamine hit and I've

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got a smile on my face and what. What's happening

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to me? Yeah, yeah. And. And I. I do. I've

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done a lot of work with menopausal woman, and then

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now with business owners, and it's like, okay, yeah, this

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is the stuff that's difficult. This is having that difficult

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conversation with John or, you know. You know, understanding that

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there's a massive problem out there in the market and

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you need to fix it. And, okay, step, step, and

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go. I always tell my people, step, step, and go.

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Yeah, if you can do that. If you can actually

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just take that first step in what you're doing, then

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you have a much better chance than if you can't.

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I completely agree. Now, it really took a while to

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see those parallels of, okay, I do this, and this

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is how I show up different. But there's. There's really

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no denying it when you look back at it. And.

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And that would be true of anything. But I do

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think that that is a particular practice that few people

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are like, ooh, let me try that. I. I would

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love to try cold plunging. Like, that's just. There's nobody

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that I ever talked to who, oh, I thought about

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it, but I haven't done it. I've never met Someone

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that's, yeah, let's go do it. Literally never. No, no,

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not unless they've done it already and they're like, oh,

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okay, let me, let me try it then, then somebody

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will. I've probably, I've probably done 2000 last pass in

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the last few years and. I still don't want to

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get in 100% every day. I don't want to get

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in. Like, that doesn't change. And I think the more

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we normalize that, the more that that helps people too.

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Like at the end of the day, I just want

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to be a different voice for somebody to maybe hear

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what will like resound with them. Because we all see

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like these super athletes doing it and you know, you

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have a picture of what it could be. But like,

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what if it's just you or I, you know, that

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that is more powerful, I think, for people to see

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and hear and be like, okay, I relate to that.

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I also don't want to get in, but interesting that

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they have done it 2,000 times. Maybe there's something there.

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Yeah, for sure. Let's, let's keep on the similar subject.

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But now we talk about entrepreneurship. Right. And the, my

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morning routine, like you say, yeah, it's. It's breath work,

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then it's meditation, then it's pt, then a sauna and

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then a skull exposure. And it takes me an hour

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and a half. Yeah. And to do that, I get

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up at 4:30. And the thing that I'm really trying

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to get people to understand is that the amount of

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energy that gives me and the clarity that gives me

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in the day translates directly into profit. Sure. Yeah, I

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believe that. Because people don't see that. I don't think

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that they, you know, entrepreneurs or 70 of entrepreneurs

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are close to burnout. I've been there. Right. I've been

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there with 14 hour days and yeah. And the further

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up that road you get, you know, the more energy

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you spend on tomorrow and yesterday, the less you have

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to work on today. So you don't get as much

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done and you're not as clear. And your staff are.

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They pick up in your energy. Yeah. Oh, totally. Yeah,

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they really pick up on your energy and. Yeah. So,

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yeah, that I think there's a big piece of learning

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that entrepreneurs need to get. Wellness is so important for

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the whole piece. Yeah, I, I totally agree. I had

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a shift even this last year. I mean, I've been

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meditating for a very long time, but it comes and

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goes as to what, like resonates with me. Am I

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sitting in silence? Am I doing like a short little

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Gabby Bernstein one? Am I doing a long Joe Dispenza

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one? Like it goes all over the place and I

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go in seasons. But I was having a hard time

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going back to my longer ones because in the morning

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I don't have a ton. I like to sleep till

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about 6 and then I have about 45 minutes before

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my kids get up. And so I was like, gosh,

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I just don't know if I can like really make

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a 20 or 30 minute meditation happen. I was like,

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kept like coming up with all the reasons not to

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do it. And then I had this switch where I

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was like, actually that's your morning leadership training. You know,

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you turn up totally different if you meditate that day

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or if you don't. So that was like the shift

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that, that worked for me was to think about it

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in terms of just like you're saying, like, how does

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this actually set me up for success in the day

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versus how much time this takes in this moment? So

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that, that for me, if I have to boil it

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down, it's cold, plunging and meditation. Those are the two

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things. Yeah, yeah. And I got a bit longer, but

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I've, I've sacrificed my evening. Staying up until 11 o'.

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Clock. Yeah. I go to bed at 9:30, you know,

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for sure. I used to only sleep an hour and

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a half a day. Right. That, that was like. Oh

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my Gosh, for like 15 years I slept an hour

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and a half a day. Wow. Yeah. And I thought

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that was more, that was better. I was doing more

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stuff and. Sure, sure. And it was so much worse.

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Right? Oh yeah, yeah. And now I'm 9:30, I go

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to sleep, I actually sleep until 4:30, so I get

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good quality sleep. Yeah. And that's something I work on

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quite a lot. How do I make sure my sleep

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is better? And then, you know, then, then AI

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came along. Love AI. In six, in six months I've

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done six years with work. Yeah. Yeah. And that's not

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what people think. The, the clarity it brings me. Yeah.

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The communication skills it brings me. Yeah. The, the automation

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which takes away the know functions that I don't need

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to do, you know, just. Yeah. It's going to change

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the entire world as we know it. Right. Yeah. And

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people are kind of playing the ostrich. They're bearing their

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head in the sand at the moment and saying, yeah,

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so, so I get the AI done, I get the

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wellness done. Yeah. And suddenly then I can grow and

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scale a business. Totally, totally. So, yeah. Yep. So you

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are, you Know at the beginning point of your exciting.

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Well, I said the beginning point, but the point where

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you start seeing results. Tell us, tell us. Yeah, yeah,

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it is. I mean, when I look back. So it's

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been about a year. It took about a year to

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refine the idea. Like what was this going to look

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and feel like? So I had all these ideas in

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my head and it took a little time to align

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with a product designer which I didn't realize even existed.

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Full transparency. So they were able to take my idea

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and put it into shape and form to, to have

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it actually become something. And then it's taken the last

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year for the prototyping and all of the testing and

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all of that to really play out. So I've been

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watching this like tiny step by tiny step. And to

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your point, actually, in three days the first four pods

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should be flying over to come back and we have,

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we have big stuff lined up. So I'm really excited.

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We've got some wellness events that we're focusing on in

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November and then, you know, I think it's one of

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those things where people need to touch it and see

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it and experience it to really realize the difference. You're

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in Portland, if I remember. I am, yeah. I will

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be down the road in November. No way. Where are

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you going to be? I'm going to be in Olympia.

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Yes, you will. Yes you will. Well, if you want

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to come see a pod in real life, you can

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come see it. Maybe we do a WIM HOF workshop.

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Yeah, exactly. Yeah, totally. We'll talk about it. So, you

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know, how do you see the next. I mean, you've

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been in marketing and, and that's, that's such, that's such

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a crucial skill to have. You know, there's a few

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things that people need to understand and that one of

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the things I coach is a business operating system. I

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don't know if you've come across and you know, marketing.

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You have to have the marketing, you have to have

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the sales. Yeah, yeah. Otherwise the operations. Yeah, there's no

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point in really looking at it. Yeah. What's your, what's

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your marketing plan as you ask for this? Yeah, we're

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really focusing on, we're focusing on B2B. So I think

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that's a big miss in, in the cold plunge market.

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So much of it has been direct to consumer, which

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is great. But what we built was really intentional for

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hospitality settings, for fitness and wellness facilities, places where they

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know they need to have this offering every single time

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I go in a place like soho house or you

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know, that type of environment. The first thing they say

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is it is the number one ask of their members.

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The number one ask is to have cold plunging. And

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so we really intentionally built the, the product to be

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able to fit their needs. So it's mobile, they can

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move it from one place to another. So like you

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think in four seasons they can go and bring that

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into your suite if you want it there or it

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can also be in the sp. So things like that.

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So all of those little pieces are a big part

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of our marketing. But yeah, we're primarily focusing on B2B

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and I think once people are able to see it

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and experience it for themselves, then the hope is that

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they'll want to bring them in their homes too. So.

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So yeah, that's, that's kind of the exciting times. Well,

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we're going to have to get together in six months

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on and see exactly how it's going. It's going to

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be. Yeah, exactly. Exactly. Yeah. And then let's just touch

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up for the final subject on where you are with

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AI. What's happening with it? Are you, are you digging

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into it? Is it helping you? Yeah, I would say

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I was a little resistant or hesitant at first and

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then I probably in the last eight months or so

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have really leaned to it and honestly, it's been so

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helpful to me. Like just in, I think the amount,

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I mean the time save is huge and I, I

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lean to it for like rudimentary daily tasks, things like,

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you know, crafting emails to be like, I've used it

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enough now, it can craft one very nicely in my

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wording. I will always go back and refine it and

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make sure that, that it sounds exactly like me. But

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just that to not have to type all of that

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up every time is huge. And we're actually seeking investors

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to be able to use that as a teammate to

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be like, okay, help me come up with our Tam

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Sam song. Like, how are we going to do that?

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All of those things even to like researching, figuring

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out, hey, we're curious about manufacturing in X location, how,

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you know, who could we reach out to there. It's

365

just I don't use Google anymore. I use AI instead.

366

And it re. There are certainly shortfalls. There's things I've

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gone through to ask it to do that. It. Then

368

I'm like, it's not quite there yet, but that's fine

369

and I can see that. And I use my own

370

brain to, you know, vet and do those things. Yeah,

371

I think there's a few things There that you mentioned

372

there, that I'll touch on. Firstly, you need to. You

373

need to retain your thought leadership 100%. Yes. And that's

374

a big thing. Second thing that I found quite interesting,

375

and I've been doing this for almost three years now,

376

is that when you say it's not quite there, are

377

you finding that your communication is actually getting better? Yeah.

378

And not just. Not just your communication with ChatGPT or

379

with Claude or whoever it is, but your communication with

380

other people. Because what I've come to understand is that

381

I didn't actually communicate as well as I thought. Interesting.

382

Yeah, probably for me, I feel like maybe more concisely,

383

because I sometimes I can think in words and that

384

can get more drawn out where I want to be

385

really direct and concise in what I'm feeding it. And

386

so I think that clarity and directness is better now

387

than it was if I think back on it. Yeah.

388

And I'm finding that I communicate better with my staff,

389

with my partner. Sure, that makes sense. Because, yeah, if

390

I'm putting rubbish in and I'm getting. Well, if I'm

391

getting rubbish out, I'm probably putting rubbish in. And I'm.

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I spent quite a lot, I spent probably a year

393

trying to work out why that was. And then really,

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you know, how do I make it more clear? How

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do I. Because AI generally is a yes man. Right.

396

It'll tell you what you want to hear. I've got

397

this great idea. I'm going to exactly on the street

398

corner and I want you to help you do a

399

business plan and it'll give you the most amazing business

400

plan. And then you say to it, right, I want

401

you to be. To be my critical thinking partner. Now

402

I want you to help me understand where. Where I'm

403

being ambiguous, you know, what opportunities am I missing? You

404

really go and dig into the market and see if

405

there is a market there. Yeah. Entirely different answer. Right,

406

Totally. So that's the one thing that I found. The

407

other thing I found is that I can use it

408

as a thinking partner. Yes. Yeah. I can brainstorm stuff

409

if I set it up correctly. Yeah, I use that

410

a lot. And that's actually, if I boil it down,

411

that's probably what I appreciate the most. I used to

412

work with a human design coach and so I know

413

that for myself from her work revealing this to me

414

through my human design, but also knowing now from experience

415

I need to respond to things. So I do best

416

if I don't entirely generate it for myself. I have

417

my idea, but I need something to go back and

418

forth with and that's not always super efficient to do

419

with another human. Right. So that for me is huge.

420

Because when I see it, then I'm like, oh, no,

421

not that. This, not this that. Like, we can go

422

back and forth in that. And that ability to have

423

that responding piece for me is huge. Peg you as

424

a manifesting generator. I am a generator. Yes. There

425

we go. Yeah. Good job. So then the other thing

426

that I didn't. I really didn't realize is that everyone

427

talks about journaling. Right. Journal, journal, journal, journal. And I've

428

never been able to do it. Right. It just does.

429

It doesn't work for me. And now I use AI

430

as a journaler. Oh, really? Yeah. So I get up

431

in the morning and I'm like, okay, chat. Or I'm

432

using Claude now. Find Claude. Better. Yeah. Claude, I want

433

you to help me. I've got a lot of stuff

434

in my mind. I'm going to give you a stream

435

of consciousness and I want you to help me arrange

436

it. Interesting. So I go and I'm like, okay, so

437

I've got to do this and this and this and

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this. And I thought about this and I had this

439

idea and I did this thing and, you know, such

440

as I've said this and I need to go remember

441

to go back to that, you know, and then I'm

442

like, okay, now my goals for the next two days

443

or the next day or the next week are to

444

get this, this and this project to the top. Now

445

I want you to help me order which things I've

446

just given you into into a decent order so I

447

reach those goals. And what that does for me is

448

it allows me to empty my brain. Yep. Yep. It's

449

just like a brain dump of everything. But there can

450

be something done with it. Yes. And. And I've got

451

a document at the end of it and I take

452

that document and I've actually got an automation that. That

453

automation goes into my. My task list. Cool. Nice. That's

454

awesome. Yeah. So. So this, this. There's an evolution of

455

how we need to think about AI, I think. Yep.

456

Yeah. It's not just. Yeah. It's not a big scary

457

thing that's going to take my job away. It's a

458

tool that if you want to understand how to use

459

it, you know, it can change so many different areas

460

of our lives. Yeah. And yeah, it's about starting to

461

use it day to day. It's about. I mean, I

462

go on holiday. Yeah. And I'm there I'm like, okay,

463

I am now in France. I'm here for three days.

464

Yeah. This is, these are the things that, that I

465

like. Yeah. I want to make sure I get to

466

one or two mission sold restaurants. You know, I have

467

this amount of time. Yeah. I want to go and

468

see this thing and this thing and this thing. Yeah.

469

Build me out of route. Yeah. And it'll go and

470

it'll do that if I set it up correctly. Yeah.

471

And I bring that up because so many people are

472

not using it because they're scared of it. But if

473

they can use it for their own individual benefit and

474

get used to using it, suddenly the opportunities open up.

475

It's like, ah, what if I did this? And what

476

if. Yeah. I go to my fridge, I take a

477

picture of the stuff in my fridge, I'm like, okay,

478

I want you to help me build, build a Michelin

479

starred meal out of this. Step by steps. Yeah. And

480

I want you to walk me through it. And then

481

I put it onto voice. Right. And I give them

482

the kitchen cooking. Okay. So what do I do next?

483

Okay, do this. But hang on, hang on. Yeah. What

484

do you mean by that? Okay. Yeah. And then, you

485

know, I end up with a really awesome meal. That's

486

amazing. Yeah. So using it for day to day stuff

487

like this, this is where, this is where it's going

488

to come into its own. And you know so much.

489

I spend hundreds of hours on AI. Yeah. I've probably

490

spent thousands of hours on there. Yeah. And, and yeah,

491

I still get behind. So those people that are coming

492

into it now fresh. Yeah. The, the, the overwhelm is

493

real, right? Yeah, it is, it is. And I think

494

a lot of times people are so they come from

495

a place of like fear and feeling threatened by it.

496

And I feel like once you take that leap to

497

do it too, then you realize like you have, you

498

are an integral part of it. It doesn't like feed

499

you anything unless you are active and a participant in

500

it. So I think that kind of just takes away

501

some of that worry or fear about it is just

502

like you're, you're in it too. Like you don't get

503

anything out of it unless you're there and supporting it.

504

Yeah, for sure. And then I'm just going to finish

505

on one last thing and talk about business operating systems

506

and what you know about them. Did you come across

507

them EOS as an example, entrepreneurial operating system? No,

508

I have not, I have not used that. No. So

509

I'm going to tell you some stuff then you're going

510

to ask ChatGPT about it and maybe help you in

511

your journey. All right. Perfect. Business operating system is a

512

system to operate your business. I know that sounds pretty

513

banana. I. I used to run two IT companies, and

514

I had the opportunity to buy a third one. But

515

those two are two IT companies I was running. I

516

was doing 14 hours a day, seven days a week.

517

So I just didn't see any way that I could

518

possibly take a third one on board. Sure. I read

519

a book called Traction by Gino Wickman. He does eos.

520

And I went and got myself a hundred thousand pound

521

coach, you know, and now on those two IT companies

522

and the third one, I spend five hours a week.

523

And so a business operating system allows you to do

524

and to understand how to work on the business. Yeah.

525

We get so stuck working in the business. Yeah. That

526

we. We get. Yeah. And. And the one that I

527

teach is called Boss Up. We have nine core competencies,

528

and each of the core competencies as business owners, especially

529

in the journey where you are now, we start off

530

and we wear all the hats, Right. We have, you

531

know, this hat closet that's just full of hats, and

532

we have a whole bunch of stuff that we like

533

doing and a whole bunch of stuff we don't like

534

doing. Yeah. As humans, what do we do? We end

535

up doing stuff that we. We like doing. Yeah. And

536

the business operating system really highlights, you know, a way

537

that you can do that. So have a go and

538

have a look. Gonna have a look. I will. I.

539

You're reminding me. I read that book, but it was

540

long ago, so. Yeah, I should probably return to it.

541

Yeah, I do do that. And. And, yeah, I mean,

542

Boss up. If you have a look at Boss up

543

on online. Yeah. There's. There's a. There's a wealth of

544

information on that, and it just gives you kind of

545

a structure to work on. And knowing meetings. Do you

546

do many meetings? Not many, no. I. We. We minimize

547

those as much as we can. Why? I mean, they're.

548

They're good. I like to make them as effective as

549

possible. I. The last thing I want to do is

550

meet to meet. So, you know, I want to have

551

that. Have a purpose and a real clear direction behind

552

it versus just meeting to connect, which is different. Right.

553

So. Yeah, yeah. That was one of the things that

554

really, really blew my mind about, you know, this business

555

operating system. I'd go into a meeting, like you're saying,

556

meet to meet. Right. And we'd all talk about. I'd

557

have 10 staff there and the more stuff you get,

558

the more meetings you have, right? Yep. 10 staff there.

559

I'm paying these people each. So every hour is costing

560

me. You know, they're not making money and they're meeting

561

me and two weeks later I'd have the same meeting

562

again. Exactly. Yeah. So. So I was in this. Yeah.

563

And then, then along comes this meeting structure. So now

564

we go in, we have, you know, at the leadership

565

level, I'll have a 90 minute meeting. Yeah. And I'm

566

going through a set of almost like an agenda, I

567

guess, but a very specific way of doing it. Yeah,

568

yeah. And that just pulls all the issues into one

569

place and then we just talk about those issues and

570

yeah, we sit there for 90 minutes. It's sacrosanct. Every

571

person in the company has to be in the meeting

572

once a week because that's the only way the whole

573

company can get to communicate. Yeah, yeah. And you, your,

574

your technicians and other people might only do 45 minutes

575

or half an hour, but they get to get to

576

have a voice and they get to be heard. Yeah.

577

So that's been really, really informative. So. Yeah, have a

578

look at that and see where. I will, I will.

579

Thank you. So looking, looking back, you know what would

580

be the piece of advice? Someone sitting there thinks they

581

might be an entrepreneur and, and they, they want to

582

kind of jump into it. What would you say to

583

them? Trust your intuition. Always trust your intuition. It is

584

always guiding you. Even though it doesn't feel like it

585

makes sense or it just, you have like a nagging

586

questioning or doubt about it, like lean into your intuition

587

always. It does not steer you wrong. Well, Chris, thanks

588

very much for joining me and thank you. Your details

589

on, you know, below, maybe even get a call punch

590

from you at some point in the future. That would

591

be amazing. Yeah, that would be amazing. We will, we'll

592

catch up again in a little while and see how

593

you get it on. Sounds great. Thank you. Magic. Thanks.