As 2023 comes to a close, we’re back with another episode of The Good, The Bad & The Ugly, where we take a look at the hits, the misses and the blunders of PR campaigns throughout the year!

From the John Lewis, M&S and Shelter Christmas ads, to the brilliantly funny Wightlink Ferries viral video, we take inspiration from some of the most ingenious ideas and look at where it all went wrong for the not-so-good, to understand what truly makes a PR campaign soar or stumble.