Navigate the complex advertising landscape of 2024 with top marketing experts. Join Emma Newman, CRO EMEA at PubMatic, and other industry leaders as they explore strategies for optimising media mix, addressing economic uncertainties, and balancing personalisation with consumer privacy. This session offers valuable insights into the future of advertising, providing actionable takeaways to enhance your marketing approach and ensure your campaigns are both effective and compliant with emerging regulations.

Speakers:

• Sara Holt, Sales and Marketing Director, Merlin Entertainment
• Ben Foster, Chief Digital Officer, The Kite Factory
• Emma Newman, CRO EMEA, PubMatic
• Iesha White, Senior Performance Marketing Manager, Lottoland

Takeaways:

• Strategies for media optimisation in 2024.
• Balancing economic challenges and consumer privacy.
• Future trends in advertising and marketing.

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