This week I sat down with Krysta Pellegrino, Chief Client Officer at Health+Commerce, a public relations and marketing agency specifically focused on healthcare. Krysta shared her unique perspective on how biotech companies can leverage communications strategies to tell their stories effectively, attract talent, and navigate complex challenges. She offered insights on the importance of integrated communications, the evolving landscape of media, and how agencies like H+C can help startups and established companies alike build their brands and communicate their innovations. We also touched on the importance of media training, investor pitch decks, and future trends in biotech communications, including the growing role of AI and integrated digital strategies.
00:00 Introduction and Guest Welcome
00:15 Early Career Aspirations and Path
01:03 Journey in Healthcare Communications
03:23 Role and Impact of PR in Biotech
05:40 Talent Acquisition and Company Culture
07:43 Leveraging Social Media and Video
10:52 Strategies for Startups and Established Companies
18:16 Investor Relations and Pitch Decks
22:02 Media and Presentation Training
27:01 Future Trends in Biotech Communications
31:37 Crisis Management and Scenario Planning
35:19 Conclusion and Final Thoughts
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