What if your content could keep working long after you logged off?

In this episode of Mind Your Wedding Business, Kevin sits down with Pinterest marketing strategist Dana Bahr of Dana’s Desk to explore how wedding pros can transform their existing content into evergreen visibility—without burning out on social media. Dana specializes in helping creative entrepreneurs turn galleries, blogs, and Instagram posts into long-term traffic and leads through a sustainable, low-stress Pinterest strategy.

Together, they break down why Pinterest is one of the most underused tools in the wedding industry, how collaborations gain new life on the platform, and why repurposing content is the key to consistency. Dana also shares why starting small—yes, even one pin a day—can be the most effective way for pros to build momentum and credibility across platforms.

She offers practical steps for turning styled shoots, partnerships, and existing assets into optimized pins that work behind the scenes while you’re serving clients, designing events, or simply taking a break from the algorithm.

Highlights:

• Why Pinterest is a search engine—not a social platform
• How to repurpose Instagram content into strategic, optimized pins
• Why “one pin a day” is the simplest path to sustainable growth
• How collaborations and bundles gain years of visibility on Pinterest
• The power of evergreen content during engagement season
• What metrics actually matter beyond likes and saves
• How to start using Pinterest without overwhelm or burnout

Whether you’re a planner, photographer, florist, or creative pro, this episode offers a refreshing, approachable way to grow your visibility—one pin at a time.

Click here if you'd like to check out Dana's blog on WeddingIQ!

Click here to check out Dana's 2026 Pinterest x Wedding Industry Trend Report!

Connect with Dana:

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All right, folks, welcome to another episode of Mind Your Wedding Business. I'm here with Dana Bahr She's the founder of Dana's Desk. And we're going to be talking about collaborations and bundles plus Pinterest, a power combo for wedding businesses. So Dana, welcome.

Hi, thank you for having me. Excited to be here.

Thank you for being here.

I appreciate you being here. So Dana, before we get started, can you tell us a little bit about yourself and how we got you here today?

⁓ well, my name is Dana and I'm a Pinterest marketing strategist for wedding professionals and other creative entrepreneurs. ⁓ I love, I got here by being passionate about simplifying the marketing process and growing visibility in the non-traditional methods of, you know, everyone just thinks social media is the only way to do it. And it's not the only platform or the only way to do things. it does.

help with connection, but it's not the only marketing tool out there. And it's definitely not the best one to utilize when you want to be off the clock or in person with your clients or other vendors to collaborate with.

i love it and it also says you're probably chasing your kids or testing your next cup of espresso.

Yes, my husband and I, between the two of us, we have five kids. Another reason why I lean into marketing strategies that work, whether I'm at my computer or not.

my gosh. wow.

I love it. All right, so why do collaborations and bundles work so well for the wedding industry and how can they benefit vendors beyond just exposure?

Well, I have a background in the wedding industry and you have to collaborate with vendors anyway to pull off any sort of event. ⁓ That's just, in my opinion, the name of the game. And collaborations work beautifully because your couples are already thinking in terms of experiences and they know they need a team to do so. So they're not just hiring a single florist to deliver flowers for one time.

a one moment experience like to decorate their foyer or a photographer to take a 15 minute, you know, real quick photo session of your kids, a mini session, if you will. They're curating a dream team that fits their vision for their wedding day, or if you're lucky enough to have a whole wedding weekend. So when vendors take the time to nurture and collaborate on something, whether that's styled editorial or a bundle service or just marketing your efforts,

Mm.

together, it instantly positions them as part of a cohesive, elevated experience and not just a puzzle piece, jigsaw thing happening that can be overwhelming to couples in the first place. So yes, exposure is helpful, but collaborations also help build that credibility and trust. Think about it when we look for something. I know when I was getting married and I was looking at planners,

Before I reached out to photographers, I looked at their lead, like their list of preferred vendors to see who they had worked with and recommended and already vetted out because that was one less stress that I had to worry about. So whether you're a photographer, a planner, a florist, if you tag each other and consistently share visuals, couples are subconsciously gonna associate that with professionalism and higher quality, as well as expanding your network in a meaningful way.

I love it. I've been hearing Pinterest, Pinterest, Pinterest this year more than I ever have. I know it never went away, but why do you think it's getting such recognition this year? More than any other year, I feel like.

I think when Pinterest first was launched and I was one of the original like OG users who didn't really use it as a marketing tool, but I think it's building up more because it's repurposed as, or it's finally being seen for what it was, which is a search engine. So many people use this as a social platform, but it's really designed more like Google. So SEO and discoverability.

as opposed to, me show you pretty pictures or let me show you this event that I'm at for a story or an Instagram post, a reel, because the mindset of those users, they're saying, I was at, or I am currently at this wedding. They're not planning a wedding, which is where they go for Pinterest, or they're planning a honeymoon or a birthday party or insert whatever life event that they need to celebrate. They're going to Pinterest to find that.

Hmm.

Yeah, it's interesting that you say that it's finally getting used for what it was meant to be. ⁓ And the other thing that I've been hearing a lot this year just from interviewing people is that there's not a lot of people on Pinterest that are in the wedding industry. So this is a good time to focus on it, to get in there, because the market is not as full. Are you finding that as well?

Hahaha!

I think they're using it from a consumer mindset or experience. So they're on Pinterest to help find the inspiration to build the mood boards for their couples and not reverse engineering that thought process to use it as a magnet to pull them to the weddings and editorials they've already done. Giving that work, that creative effort, more lifespan and longer visibility.

Hmm.

So I think they're on there. They're just not using it from a business marketing standpoint. They're using it as a inspiration, which I will fully admit I was the same way until I started brainstorming out of the box thinking ways back in 2020, how can I pull couples to my client's website and blogs and services so that they can get bookings? Because back in 2020 events didn't technically stop. They went virtual.

Okay.

Yeah.

Yeah.

but,

or they were delayed, but wedding shows, those bridal expos where thousands of leads would flood in. And that was kind of a lifeline for many wedding planners that I worked with were gone. Those didn't go virtual. So we had to figure out real fast how to pull the a thousand people to look at your content, to see your expertise and to join your newsletter list or to book a call. And Pinterest is where I landed.

I love it. All right. So how can wedding pros use Pinterest to extend the life and visibility of their collaborative content, like style shoots, joint offers, or bundle promotions?

I think this is one of my favorite things to talk about and to teach because like I said, not many people think of, hear every time I network with someone, oh I use Pinterest all the time, but they don't use it for their own stuff. So, so many collaborations disappear after one or two days, maybe a week if you're extremely lucky on Instagram, but Pinterest is one of the platforms because of its discoverability focus gives you years of visibility because

Mmm.

season, they're cyclical. we know engagement season comes the same time every year. So there's a flood of couples that are going to be searching how to plan a wedding or it doesn't matter what the color of the year is. They all still want a luxurious, elevated, customized, personalized experience. And they go to Pinterest to find that. you can use the current trend.

but tie it to the timeless pain points that every couple struggles with. Whether they're a DIY bride or a luxury bride or anything in between, they have very similar pain points and you can use your unique messaging to do that. So when I'm working with someone, I always tell them to start every collaboration with a strategy, which is almost a no brainer. So upload the style shoot images or the bundle graphics.

Mm.

to Pinterest and use keyword rich titles and descriptions. romantic spring wedding ideas. Again, that's timeless. It's emotional and everyone wants a romantic vibe on their wedding day almost. Or they want spring. There's a lot of spring brides or wedding vendor team collaboration for couples. Something more logical because you got to A, B test it and then create multiple pin styles, behind the scenes shots for the inspiration pins.

details are always huge, mood board style collages, and then link back to your blog post, ⁓ if it's for your own page, and then on the blog post, you're gonna have backlinks to those vendors. And then the other vendors will create a gallery or a blog post and do the same thing, and you can all be sharing them on Pinterest, amplifying your reach.

That's such great information because I don't think a lot of people are doing that right now in the wedding industry. So I think if they start doing it, I could see a lot of benefit coming from that for everyone. mean, it's free. It's there.

Mm-hmm.

All of my clients, I tag the collaborators, especially if it leads to an Instagram post or a blog. Like I'll tag, if they have a Pinterest account, I'll tag it in the caption and then encourage, I'll reach out them and say, Hey, I just shared this on Pinterest on whoever's web, on whoever's account. And then I encourage them in my email to repin it to their boards just to help that cross promotion and compound the visibility. Like I said, over months and years.

And is that where the secret sauce is there? Is the more you're pinning it, like everyone pins it, everyone, ⁓ if they all work together in that, like they'll get more visibility? OK. All right. Love it. All right. So beyond visibility, what are some of the less obvious benefits of collaborating, like relationship building, credibility, or client trust?

Absolutely.

I think it, you start seeing the value reflected back through other people's eyes. So you get to tap into the regional local searches. ⁓ and it had built that confidence that people want to see your stuff and they love it. And they're spending more time on your website because they found you through Pinterest. So if you're booking what, if you're starting to see the

website traffic grow, then you're going to be more confident in the content that you're creating in the first place. And then it allows you to have more fun on the other platforms like social media, where you can then connect and nurture relationships without the stress of, need a post on Instagram two to three times a day, every single day for the rest of my business life. And that's stressful. And that's why no one wants to do it. And they outsource that.

And I would never tell someone not to outsource that, but if we can bring the fun back to it and bring your confidence back in your business, then that's gonna, from a client perspective, that builds instant trust because you're not questioning anything in your business. You know that editorial works wonders and it's Pinterest perfect and you're able to show that you can collaborate and be professional while also reassuring that everyone else is included too.

Hmm.

I love that. So speaking of low stress, what are some practical steps for setting up a profitable low stress collaboration or a bundle that feels authentic and on brand?

I'm all about low stress. I think if that's anything you take into 2026, it should be low stress. should be everyone's word going into 2026. ⁓ But collaboration should never feel like chaos because if they are, then you definitely, like if it's a styled editorial, if it's chaotic, then it's going to be even more chaotic when there's moving people and other parts. So.

I think we all should be.

I love that.

Always start with alignment and make sure everyone involved is sharing with like the same creative energy and they have a very similar client. So if your styles or goals don't mesh, you're not going to see the results that you want to see. Someone will, but it won't be everyone. So after that, you want to clarify the deliverables and boundaries early on. So who is creating what? What are the deadlines look like? Everyone needs deadlines, myself included.

Mm-hmm

Yeah, everyone does.

If there's not a due

date, it's never going to happen. I am a cohost on a podcast and we talked about it for months and it wasn't going to happen until we put it, all right, this is the day this thing launches. So everything else needs to happen before then. And then how is determined how credit is going to be shared. So again, keep it simple, create a shared Google drive folder or a click up board to organize the visuals, captions, Pinterest copy, all the behind the scenes work.

Hmm.

and then give everyone in the collaboration a clear purpose. Is it meant to generate inquiries? Are we just building portfolio content if you're all new to the wedding industry? Are you trying to grow your email list because you wanna promote a new service or just maybe win people that didn't book you for a wedding, but you wanna book them for their holiday events or other life events? Knowing this helps you measure the real results.

and not just focus on the vanity metrics like likes, saves, things like that.

I love that. All right. How do you recommend approaching other vendors for collaborations in a way that feels professional and mutually beneficial to everyone?

I focus on relationships first. just lead with curiosity and appreciation. Like I really love the work that you do. I love the style of your flat lays. If that's what they post a lot, would you ever want to team up for a content collaboration? because most likely we have a lot of, especially if you've already done an event together. So I would reach out to people I already have worked with and then talk about a content collaboration and then be specific about.

what you're bringing to the table and the shared outcome. Going back to, it to grow newsletter? Is it to get ready for engagement season? We want to book inquiries. Maybe you'll handle the Pinterest promotion and they just need to go in and create the graphics and repin the content that gets shared on the one person's page. It's just figuring out that fine tune, but always approach it with curiosity and thinking beyond yourself and focus on the shared value and then far more likely to say yes.

Mm.

I love that. That's good advice. All right. What are your favorite types of content to pin when it comes to bundles or joint projects? And how should pros optimize them?

I always recommend painting a mix of educational because that is a very big ⁓ topic on Pinterest. That's what people go to to learn how to do something ⁓ inspirational and then relational to your ideal audience. So for educational, could be five ways to plan a stress-free wedding day. Inspirational could be romantic garden.

Mm.

wedding shoot with local Charleston vendors, use your state and local SEO heavily in that. And then the relationship spotlight for collaboration could be meet the vendor team behind this dreamy, romantic garden wedding in Charleston. ⁓ When you focus and optimize the SEO keywords for your audience, they're more likely to find you and they're more likely to save it and come back to it again and again. So.

always recommend linking back to the blog post, bundle landing page, or the vendor feature so that every pin contributes to the long-term visibility of that piece of content.

I love it, and it sounds like keywords are important when it comes to doing this. Because if you leave out the keywords, probably none of this is going to work.

Yes.

That's why I like to say it's more like Google than Instagram because when you hear Google, you always think search engine optimization, keywords, long tail keywords. That's what you want to bring onto Pinterest.

Yeah.

You've got to bring that mindset over with you, because I think a lot of us wedding pros live in that Instagram world. And so we're just used to pretty picture, pretty picture with a link here. So it's ⁓ a mindset change, I really feel like. Yeah. Yeah. All right. So how can creative entrepreneurs repurpose their existing work, like galleries, blog posts, or look books, into Pinterest content that drives long-term inquiries?

Absolutely.

So existing galleries and blog posts are like the heart of evergreen marketing. So when I work with someone, we don't initially, because I'm setting up their profile and I'm already creating content, I'm already looking at what they have. We have endless images from one wedding alone because each gallery can have thousands of amazing photos. So we take those galleries, line them up seasonally,

testimonials, blog posts if you have those, then repurpose them into a variety of different ways. Like one gallery or one blog post can become 10 or more pins featuring the different angles or color palettes, the season, the evergreen capabilities, the...

Mm.

time of year, whatever pain points you want to. And then a blog post can be split into checklist pins, inspiration boards, just quote graphics, like pulling them from that. You can do the same thing with a podcast. And then your Instagram captions can then be reformatted into pin descriptions too. I always link to Instagram because you have these beautiful reels, somebody, whether it was you or someone you outsourced to.

took a lot of time, energy and effort to create that reel, it needs more visibility. And you probably have that trigger word with like a mini chat or something where they leave a comment, they get access to something to grow your email list. Well, let's make sure people find it longer than the 24 hours that typical social media posts last.

And I love that. it sounds like, you know, as long as it's relevant, you can continue to get use and use and use out of it for, you know, a while. As long as it's nothing that's like trendy or, you know, like you said, something very evergreen.

So instead of constantly feeling like you have to reinvent the wheel or quickly like plan a stout editorial every two months, which is that already sounds stressful. You can make your best content work harder and longer for you so that you can only, maybe you can step back and focus on two big editorials every year instead of four, five, six, or whatever else. Or maybe you.

Hmm.

can take the time to curate and hire a content creator to follow you around at weddings so that you can get better images to work or to use behind the scenes.

Yeah, it's funny you mentioned content creator. was just talking to another wedding pro the other day. It's becoming, so it's almost like there's a content creator for the wedding professionals and then a content creator for the bride and groom. And there's, know, it's almost like paparazzi walking around the wedding now. But that's the world we live in. Yeah. All right. So how do you personally measure success for a collaboration? And what should other wedding pros look for beyond likes and saves?

Yes. ⁓

So I always prefer to look at what's working after it's over instead of just the vanity metrics. So this might look like new referrals for another vendor, inquiries that mention the styled shoot they found on Pinterest, or simply just new relationships that opens the doors later. So ⁓ it just kind of depends. But I always like to track those evergreen metrics. So how many clicks?

Mm-hmm.

to the collaborative pin that continues to grow months later. That shows that the content is still relevant. It's still inspiring couples and it's still bringing visibility. So likes are nice. We love to see them, but longevity is better if you're trying to build a sustainable wedding business.

I love it. So question, and I don't know why it got just popped in my head, tools. Like, are there any like software or any kind of, you know, tools that I need to help me on Pinterest outside of pinterest?

So I use a couple. I go to a website called Answer the Public and really look into what people are searching for. I'm all over Instagram to see what wedding publication and things are pulling for colors, most recent trends, and going and then looking on Pinterest to see if it's been put on there yet. If it's a growing trend, I utilize ⁓ Tailwind.

Mm-hmm.

which is technically it was started as like a scheduling app for Pinterest, but they dive hard into what's trending and collaborative boards and all sorts of different things of how to like really write pen titles and descriptions, finding keywords, seasonal growth. So I look on there too and pretty geek out pretty heavily on that one.

Mm-hmm.

All right, we'll make sure to link those in the show notes so folks can find those as well. So all right, if I'm green and don't do Pinterest at all for my wedding business, like, is there a good way to start? How often should we be using it? All that kind of stuff.

I may be the only Pinterest manager out there that says to start with just one pin a day, but I don't want to ever give advice that causes overwhelm or to feel like Pinterest is just another platform. It just needs to like flow easily into the process. if you've already, if you already are posting every single day on Instagram, take that content and just put it on Pinterest.

Okay.

and reformat that caption in a pin title and description and link it to the Instagram post. Or if that reel is, if the images from the reel are on your website, do one to your Instagram and do one to your website. And now you have two different pins going to two different places, but still building that credibility. So I always say to start with what you have one a day, because that's not overwhelming at all.

Mm-hmm.

No, I mean, to see results is one a day a good number or should you be doing more?

Hahaha!

So Pinterest is a slow burn. It's not somewhere to go viral. So I do have a case study on my website where we did one to two pins per day for a client. On average it was one and if they had a new gallery we would go in and add a couple, sprinkle it in, but one a day and within like four to five months we saw a 216 % increase in website traffic just from Pinterest. that is, so.

wow. That's a lot. Yeah.

That's all I say. if you want and that was our goal was brand visibility because we were transitioning from a mid level planner and a lot of DIY brides to more luxury. So brand visibility was our big goal. And so we achieved that by increasing website traffic. And then he did get inquiries where they said they found him on Pinterest. So I- one a day. And then once you get into the swing of things, increase that and then

Hmm.

to two, three times a day. If you're your full service client, you get three to five pins per day every day throughout the month with me. And we can go up from there depending on what your goals are.

Mm-hmm.

Yeah. And do you find like a lot of wedding professionals have different goals going into this? Or is there like a common theme in the goals that they're trying to achieve right now?

I think everybody wants bookings. the first couple of months, because like I said, it is a slow burn. I let them know it's all about brand visibility. We have to get you discovered first. They can't book you if they don't know who you are. So the first two months are all about laying the foundation and just growing website traffic and telling them very specifically click through to see our services or check out more on our gallery or

Yeah, that's fair.

insert whatever call to action aligns with the content we're sharing. But after that, then we really dive into which ones are pulling the right client, like the pin designs, which captions are pulling the more clicks, and then we hone in on that to then start focusing on the more larger goal of increase in bookings and everything else.

It's ⁓ so Pinterest is a marathon, not a sprint. So this is basically I think a lot of people ⁓ want instant gratification because I think a lot of folks are in that social, you know, how many likes did I get? You know, all that kind of stuff now. So I think you got to remember it's a marathon. So all right. So what's the biggest piece of advice that you can you can leave everyone with as we as we wrap up here? So what's the

Absolutely.

Absolutely.

best piece of advice you can get them to get them collaborative, bundling.

I would honestly say just get started. It's going to be messy. Don't wait for it to be perfect. Once you get going, you're going to change something. It's just like launching a business. think of your, look at the last three weddings that you did. Who were the consistent vendors that you enjoyed working with? Find two or three of them because you know, keep it small and just reach out to them. Like I said, and say, Hey, let's do a content collaboration on Pinterest specifically. And we'll.

source it and really start building the foundation there. Just start small, but get started.

I mean, well, and I think that's great advice for any part of your business to just get started. i mean, because that's what I think a lot of us get overwhelmed, know, busy. Like we just got out of our real busy season and I felt like I got beat up. you know, it just literally Mondays would come around and we would be like thinking we could relax. But we had we went eight weeks in a row with Monday weddings. You know what I'm saying? So it just it was.

Mmm.

It was hard to have any kind of creativity flowing through our brains because we were just in survival mode. But I really like your advice. I think that's a really good idea. Just start and just do it. And it's like building a habit. And then I think once you do it, it's going to become easier and easier.

Absolutely.

Yeah, I love it. All right, Dana, how can folks get in contact with you and what's the best way?

So the easiest way to stay connected with me is on Instagram at danas.desk.nc and then you can find all of my blogs and free resources at ⁓ ddvirtualmanagement.com.

All right, I love it. And we'll have all of Dana's information in the show notes. And we'll have it out for everyone as well. So Dana, we can't thank you enough. We really appreciate you having here. ⁓ I think Pinterest is just so untapped in the wedding market as a whole. And I think you're going to help everyone just get started, like you said. So all right.

Absolutely. That's the fun

part.

Yes,

it is. All right, Dana, thank you for being here today. Guys, we'll see you next time on another episode of Mind Your Wedding Business. Bye, guys.